Ariel Wu Email & Phone Number

Berlin, Germany

Insurtech: Luko is a customer-centric insurer in France and Germany for 500K+ house owners and renters.Key achievements:• Launched B2C acquisition funnels to accompany company's expansion momentums, including Germany, France, Mortgage, Renter, Pet Health.• Increased user acquisition volume by 25%, ARR by 15%, and E2E CVR by 25%.• Scaled up product ownership of 2 squads within a quarter, including 5 engineers, 3 designers, 2 researchers. Scope: top-funnel marketing website, B2C user acquisition funnel• Reached company goals with growth strategy, collaborating with Brand, SEO, SEA, CRM, and B2B.• Defined quarterly roadmap through prioritization strategy and OKR alignment.• Led cross-functional work for product discovery and delivery.• Advocated for user-centric and data-driven solutions by leading a company-wide A/B test calendar, user research plans, and quantitative and qualitative data analyses.

Berlin, Germany

Eventtech: hubs101 is a we.CONECT SaaS spin-off for virtual and hybrid events. Key achievements:• Facilitated the launch of a new eventtech webapp and native-app within a year.• Acquired more than 200 qualified B2B leads, including brands such as SAP and BMW.• Increased the lead number by more than 100% YoY.Responsibilities:• Designed and implemented a tangible go-to-market roadmap.• Collaborated cross-functionally with Sales and Product, communicated to the Management.• Built 0-1 digital marketing foundation incorporating tracking and analytics.• Grown various channels that brought in regular monthly traffic and extended brand awareness to foreign markets.

Berlin, Germany

Legaltech: AirHelp is the world’s largest flight passenger rights advocate in over 30 countries.Key achievements:• Increase retention rates by 50% within a year.• Generated 85% of the total marketing revenue during the Covid crisis. • Launched new referral and freemium products by contributing in product-market fit researches during the product ideation stage.Responsibilities:• Fostered a profitable customer network across 16 international markets using UX interviews, survey tools, segmentation and A/B testing, and data analysis.• Achieved above-average customer retention rate across major engagement metrics.• Collaborated with Product, Data, Design, and Marketing to refine campaign strategies.

Berlin Area, Germany

Berlin Area, Germany

Brussels Area, Belgium

Taipei City, Taiwan

Taipei City, Taiwan

Washington D.C. Metro Area

Taipei City, Taiwan

Master Of Arts - Ma, Political Economy Of European Integration, Ects: 1.8

Activities and Societies: Summer School 'The EU and its Neighbors' at University of Pisa Scholarship | The Frankfurt School Business Game.

Bachelor Of Arts - Ba, Diplomacy, Gpa: 3.66/ 4.0

Activities and Societies: Award-winning Debating Contestant | Budapest International Model UN Participant | Academic & Marketing.

School Of International Services, International Relations And Affairs

Activities and Societies: Spring 2015 Orientation Leader | Diplomatic receptionist at 103rd National Day Celebration of the ROC (Taiwan)