• Developed a platform that enhanced customer engagement by 35% by leveraging AI-driven marketing strategies andanalyzing user interactions.• Created a platform that increased user satisfaction by 40% by helping users craft precise marketing strategies, identifyideal customers, and solve marketing and advertising issues.• Researched competitive landscape, identifying 15 new opportunities for integrating AI into marketing strategies, leadingto a 25% increase in market share.• Conducted over 50 A/B tests to optimize AI-generated content, resulting in a 20% increase in click-through rates and a15% boost in conversion rates in real-time marketing scenarios.• Supported integration of customer feedback systems, enhancing AI marketing approaches and increasing customer retention by 30%.

• Conducted several design workshops and led the junior design team as the Co-Head.• Designed workshop posters and social media posts for Computer Society of India RAIT.• Used various designing software such as Figma, Canva, and Adobe Illustrator to create various illustrations and marketing designs.