Axel Antoni

Axel Antoni Email and Phone Number

Finance Director - Commercial and Operations @ Natara Global
London, England, GB
Axel Antoni's Location
London Area, United Kingdom, United Kingdom
About Axel Antoni

As the Finance Director at Quintessential Brands Group, I lead the commercial, operations, and reporting functions for a global FMCG company with a portfolio of premium spirits brands. I am also a qualified ACMA with over 20 years of experience in diverse sectors, including retail, telco, and energy.Key SkillsFinance Transformation: - Reduced month-end closure and reporting from 15 to six working days with commercial Power BI reports published on working day four while scaling down FP&A team from 11 to five.- Implemented forecasting process reducing budget timeline from five to three months and in-year reforecast from three months to six weeks. Strategic Partnering: - Working with c-suite directors to establish 5-year strategic plan, global pricing strategy and aligned customer and e-commerce plans. - Advised CFO and Strategic Director on M&A buy-out feasibilities and options.- Analysed factory utilisation and shift patterns across Quintessential Brands’ four production sites in collaboration with the Chief Operation Director. Presented divestment options to the Exec and shareholders.Finance Strategy: - Devised and implemented three-year finance strategy with quarterly reviewed tangible functional goals and milestones aligned to Quintessential Brands’ 5-year strategy.- Introduced centres of excellence using employees’ skillsets across finance and the wider business to maximise outputs with a reduced workforce.

Axel Antoni's Current Company Details
Natara Global

Natara Global

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Finance Director - Commercial and Operations
London, England, GB
Employees:
101
Axel Antoni Work Experience Details
  • Natara Global
    Finance Director - Commercial And Operations
    Natara Global
    London, England, Gb
  • Quintessential Brands Group
    Finance Director
    Quintessential Brands Group Jun 2023 - Present
    London, England, United Kingdom
    Reporting to CFO – Manage three teams comprising eleven qualified and part qualified accountants across the UK, Ireland, and France.• Financial Reporting: Reduced month-end reporting from six to five working days by streamlining intercompany processes and journals. Resulting in faster and more transparent Interco reconciliations.• PE Investor Relationship Management: Present private equity shareholders with timely monthly and ad hoc updates on group performance, cash position, 13-week forecasts and latest year-end estimates. Liaise with the investor’s Chief Investment Officer to manage cash position, securing shareholder loans for current and future production facility projects.• Year-End & Audit Ownership: Work together with Head of Controlling in closing legal entities management accounts. Facilitated successful account sign offs for the last fiscal year with external auditors.• M&A Support: Advise CFO and Group Strategy Director on feasibility and financing options of buy-out plan for one of the company’s international distributors and international joint venture options. Analyse future earning potentials and prepare due diligence audit requirements.• Transfer Pricing: Ownership of transfer prices between all production and selling entities ensuring adherence to local tax and legal requirements.• Supplier and Customer Relationship Management: Meet suppliers and customers to negotiate terms and pricing. Successfully moved large supplier from 30 to 60 days payment terms.• Budget Process: Ownership and coordination of budget process both at group and legal entity level to profit before tax, including cashflow and balance sheets. Shortened existing timetable from five to three months with reduced input requirements from stakeholders and a tighter result-focused review and sign off process
  • Quintessential Brands Group
    Commercial Finance Director
    Quintessential Brands Group Feb 2020 - Jun 2023
    London, England Metropolitan Area
    • Set-up of High-Performance Team: Successfully built Commercial Finance function from scratch after inheriting a rapidly dissolving FP&A team.• Budget Process Re-design: Designed & implemented online based forecasting tool which is successfully used globally for budgeting and quarterly forecasting.• Cost Control Strengthening: Improved purchase order process and visibility in co-operation with corporate finance to achieve better cost control within Marketing.• Marketing Budget & Controls Enhancement: Supporting the CMO in budgeting for and controlling A&P cost. Devising and establishing key advertising performance indicators to measure ROI and ensure strategic alignment of spend.• Year-End & Audit Ownership: Working with Group FD in closing legal entities management accounts. Ownership of all commercial cost. Facilitating audits with external auditors.• Bank Facilitation: Supporting the CFO in managing bank covenant requirements working directly with bank auditors.• M&A Support: Advising CFO and Group Strategy Director on feasibility and financing of buy-out plan of APAC distributor. • Performance Insights and KPIs Implementation: Designed, built, and implemented Commercial Finance Dashboard providing Sales, Marketing, and the Exec monthly and quarterly with group level performance KPIs and performance information.• External Business Insights Integration: Built strategy and processes to integrate external IRI and EPOS consumer and shopper data into internal reporting. Leveraging insights through data triangulation.• Sales Performance Monitoring: Designed, implemented, and built new daily sales reporting on PowerBI across the Quintessential Brands group.• BU Performance Management: Implemented weekly in-month business unit forecasting. Driving enhanced focus on delivering monthly global targets.• Cost Price Increases: Facilitating implementation of global cost price increase strategy delivering 20% growth in revenue over the last fiscal year.
  • The3Million
    Non Executive Director
    The3Million Nov 2019 - Mar 2024
    London, United Kingdom
    • Financial Controls: Implemented financial controls and charity accounting standards in young and fast-growing organisation.• Restructure: Worked with the CEO to achieve alignment of organisational structure and goals to fend off funding challenges brought on by COVID-19.
  • Bgb Business Consulting Ltd
    Independent Consultant
    Bgb Business Consulting Ltd Nov 2014 - Apr 2020
    London, United Kingdom
    Consultant working with businesses across various industries to finetune strategies, streamline processes, and improve business performance and insights. Specialising in process improvement and implementation of business system solutions including Power BI.
  • Nomad Foods
    Senior Finance Manager
    Nomad Foods Aug 2019 - Jan 2020
    London, United Kingdom
    Budgeting Lead: Managing bottom-up budget gap fill process for all UK categories. Scenario analysis to evaluate different options to offset commodity price increases and potential Brexit outcomes. Successfully closing 3% EBIT gap to corporate strategy plan.
  • Rb
    Data Migration Manager
    Rb Apr 2019 - Aug 2019
    Slough, United Kingdom
    Short term contract to help RB reconciling global move of reporting systems:• implemented Power BI solution for users to check that the new and old reporting outputs reconcile;• Built and managed permission solution to ensure users only see their part of the reports;• Trained users in over 100 countries on using the Power BI reconciliation tool;• Supported users globally with system problems;• Managed relationship between developers in India and users on a daily basis when reconciliation issues were added to the issue log.
  • Centrica
    Finance Transformation Manager - Hive
    Centrica Sep 2017 - Apr 2019
    Windsor, Berkshire, United Kingdom
    • Gross Margin Reporting Improvement: Working with wide range of stakeholders to design and set up Gross Margin reporting tool on PowerBI. Collaborating with developers to produce agreed outputs. Transformed outputs and commentary for Centrica Board review meetings.• Bottom-up Forecasting Re-design: Successfully launching new forecasting model. Design and creation of quarterly bottom-up forecasting model using MS PowerQuery. Redefining and simplifying processes. Improving forecast accuracy through increased visibility with live updates on PowerBI resulting in data errors reduction.
  • Centrica
    Global Finance Manager - Group Functions
    Centrica Apr 2017 - Aug 2017
    Windsor
    • Implementation of Procurement project funnel tool: Converting Excel based savings tracker to SharePoint based system. Training 150 end users on new system. Design and implementation of reports and KPIs for Leadership team to monitor both value of project funnel and month to month movement.• Corporate Affairs third party spend: initiated and delivered model to align £12 million annual expenditure key strategic pillars and objectives.
  • Virgin Media
    Finance Business Partner - Sales & Digital
    Virgin Media Oct 2016 - Mar 2017
    London, United Kingdom
    Business Partner to Sales director and Sales Channel directors:• Sales channel performance analysis and strategy: Delivering efficiency model for all sales channels building on the retail efficiency work done on previous assignment. Working with Sales Channel directors to establish true long-term profitability of each channel and advising on investment strategies based on ROI.• Development of new long-term measure of profitability: Working with reporting team and sales partners to develop and successfully implementing new algorithm to determine the net return on cable subscription base and future value of new subscribers.
  • General Mills
    Finance Manager - Intl Yoplait/Haagen Dazs Stratigic Busines Unit
    General Mills Feb 2016 - Sep 2016
    London, United Kingdom
    International Business Partner to Global Marketing. Working with regional Sales directors, Marketing directors and operations:• Process Streamlining: Initiating and leading system & process streamlining. Readying Business Unit move to France for newly recruited team – team fully functional August 2016 with all processes set up and handed over.• Häagen Dazs Café KPIs: Creating and fully implementing KPIs for European operations. Resulting in greater insight on key levers for global Café management team (e.g. concepts, shop size; traffic, location) – leading to review of concepts and locations with senior management.• New Product Development CAPEX: Coordination of all global NPD launches and associated capital requests. Submission to and liaising with US team for Board approval. Four major projects fully approved and within / ahead of timeline – total NPV value of $85m.
  • Vodafone
    Commercial Finance Manager – Direct Channels, Sme Enterprise Finance
    Vodafone Oct 2015 - Feb 2016
    Newbury
    Business Partner to Sales Channel Directors & Managing Director• Budgeting: Full responsibility for creation of annual budget for the Small Enterprise segment. Turnover of £0.5bn with 1.1m connections and over 90 thousand customers. Successfully submitted budget on time with setting phased sales acquisition cost & customer acquisition and customer retention targets. • Insight & reporting: Working with business to continue to deliver enhanced reporting capability and improve the understanding of the performance of the Enterprise Business Unit. Designing & implementing of improved customer retention analysis across the business unit leading to reduced churn targets for budget (1ppt pa. equivalent to ca £0.8m in sales acquisition cost savings).
  • Osem Uk - Nestle
    Commercial Accountant
    Osem Uk - Nestle Jun 2015 - Sep 2015
    Basildon
    Business Partner to Sales Channel Directors & Marketing Director• Pricing & promotion: Spearheading design and implementation of sales processes for promotional evaluation and train finance team & account managers providing stronger control over spend in associated lift & profit.• Trade spend ledger: define process and implement excel & system-based ledger for trade spend control and train finance team - resulting more accurate cost accrual process, minimising level of under-accruals and reflecting actual cost closer in month P&L. Leading to P&L releases of £1.1m.
  • Virgin Media
    Finance Business Partner - Sales & Digital
    Virgin Media Dec 2014 - Jun 2015
    London, United Kingdom
    Business Partner to Sales Director, Sales Channel Directors and Consumer Offer Team• Consumer pricing & discounts: set up processes for monthly reporting of sales and discounts to provide insight into sales mix, customer lifetime value and consumer discounts across all sales channels. Enabling the business to evaluate offers quicker and fine tune offers to react to consumer demand. Overall reducing sales acquisition costs by £2.1m annually bringing it back into line with budget.• Retail performance analysis: designed and implemented monthly reporting on Customer Lifetime Value by store and introduced heat map on most relevant KPIs to advance understanding of drivers by store for the wider management team. Identifying 7 loss making stores, enabling store teams to build turnaround plans.• CAPEX & OPEX management: approval and monitoring of CAPEX and OPEX spend for all sales channels including shops and online. Responsible for annual CAPEX budget of £9.5 million. All projects delivered within in plan. Solutions for projects at risk of overspend identified quickly and implemented.
  • Hj Heinz
    Snr Finance Manager Profit & Performance Mgmt - Europe
    Hj Heinz Dec 2013 - Nov 2014
    London, United Kingdom
    Business partner to eight European markets● Performance tracking: Spearheading unified KPIs. Collaborating with Country Finance Directors and Sales Directors to establish best practice and ensure pan European alignment across 15 markets. Allowing the European management team to compare markets quickly and improve overall compliance and performance across Europe. New processes allowing to reduce headcount by 15% saving ca. $3.5m in general administrative cost while delivering improved insight.● Forecast accuracy: Implementing weekly review process and increasing country accountability leading to 10 out of 12 months within 95% of forecast for revenue and EBIT.● Cash flow: Weekly cash calls concentrating on Accounts Receivable and Accounts Payable, analysing DSO and successfully establishing collection targets by country based on latest P&L forecasts. Generating incremental £60m cash within 6 months and long-standing balances (>365 days) were cleared efficiently.● Profit pool analysis: Design and implementation of model for pan-European products to establish profit pool distribution across retailers of main 8 markets. Enabling European business to align prices across markets and countries. As result average revenue per kg for Tomato Ketchup to rise by 1.4% in both France and Benelux within 6 months.
  • Hj Heinz
    Category Finance Manager - Beans & Pasta
    Hj Heinz May 2012 - Nov 2013
    Hayes
    Finance lead on the Category Leadership Team alongside Sales director, Marketing director and Category Development Manager● Planning/budgeting: leading top down three-year Strategic Plan & Annual Operation Plan (top down and bottom up). Facilitating reduction in monthly forecasting volatility by taking stronger control over demand & sales forecasting. Budgets met in both years – learnings applied the following year.● Consumer Pricing: Improve promotional effectiveness by pro-actively leading packaging differentiation project & optimisation of promotional plan together with Category Development team and Sales using Customer & Product segmentation and subsequently creating and issuing of promotional guidelines. Overall annual trade investment savings of £10m were achieved.● New Product Development: Finance lead successfully launching ‘Heinz 5 Beanz’ and managing ‘Heinz Flavoured Beanz’ relaunch. These projects successfully delivered 3% incremental sales during the first year.
  • Hj Heinz
    Sales Finance Manager - Asda / Walmart
    Hj Heinz Jul 2010 - May 2012
    London, United Kingdom
    Partnering with Sales Director and sales team liaising with Marketing and Category finance• Reducing Forecast Volatility: Successfully reduced volatility by taking control over trade expenditure and reducing average cost accruals from over 90 days to below 28 days.• Joint Business Planning: successfully support and challenge joint business plans – driving benefits for both HJ Heinz and ASDA through successful product launches and improved promotion performance.• Profit turnaround: Turned £1.2 million gap to budget into upside of £1.4 million within 8 months through:o Managing & supporting price increases – timing, implementation & compliance o Review of and advice on promotional spend o Improvement of Risks & Opportunities process with greater emphasis on risk mitigation.• Consumer pricing: Sales Finance lead for the development of innovative promotional effectiveness tool and post promo evaluation (PPE) process. Leading to £17 million overall reduction in promotional expenditure within the first year of implementation.• Management: 4 direct reports
  • Premier Foods
    Commercial Accountant - Canning
    Premier Foods Oct 2008 - Jul 2010
    Business Partner to Sales and Marketing team• Forecasting & budgeting: Leading quarterly and annual forecasting process.• Own Label tenders: Leading financial evaluation of supermarket tenders using both variable and absorption costing. • Strategic Planning: Defence planning for brands against aggressive competitor actions. Branston revenue growth of +10% annually with taking HJ Heinz share of ca. 1% pa. • Management: 1 direct report
  • Premier Foods
    Commercial Accountant - Sales
    Premier Foods Jul 2008 - Oct 2008
    St Albans, United Kingdom
    Retail Finance in charge of Sainsbury, Waitrose and Discounters- Creation of joint annual business plans in conjunction with Retailers- Customer terms calculations and control- Financial support to Sales team for price increase negotiations- Distribution / Listing Gap analysis
  • Mfi
    Commercial Analyst
    Mfi Apr 2007 - Jun 2008
    London, United Kingdom
    Responsible for Bedroom, Beds, Living & Working, and Sofas. Also responsible for performance analysis of Southern Region (around 75 stores).- Promotional Analysis (post & pre)- Budget setting for Categories and Stores- Weekly Category reporting – Orders, Despatches, Margin- Set up and consolidation of Store P&Ls- Variance Analysis for Store and Category P&Ls- Assisting Sales, Purchasing and Marketing departments with creating business cases for Capital Expenditure.- Reviewing Business Cases – challenging assumptions at all levels of business.
  • Dx Group Ltd
    Finance Manager
    Dx Group Ltd Jan 2006 - Apr 2007
    Slough, United Kingdom
    Finance Manager for Professional Services business unit. Leading team of three in charge of all subscription renewals for all of DX Services. Financial lead on subscription pricing model project. Introduction of new key measures to monitor both company and team efficiency.Reporting to Managing Director as part of the Business Unit Management Team3 direct reports - In charge of all deferred revenue recognition from subscriptions- Supervising all aspects of Revenue Reporting for the business unit- Ensuring that Revenue matches activities during the month
  • Dx Group Ltd
    Revenue Accountant
    Dx Group Ltd Jun 2004 - Jan 2006
    Slough, United Kingdom
    Revenue accountant in charge of subscription services accounting. Month-end accruals, reporting. Monthly rolling forecast & budget forecasting.Reporting to Finance Manager1 direct report- Revenue Reporting against Target / Budget and Forecast- Revenue Variance Analysis against prior month & Budget- Monthly Revenue Forecasting
  • General Mills Uk
    Fiancial Analyst
    General Mills Uk Aug 2001 - Jun 2004
    London, United Kingdom
    Reporting into Planning & Analysis Manager- Forecasting and tracking (monthly, quarterly & yearly including three year strategic plan): - Balance Sheet (General Mills UK Ltd & General Mills ICF S.a.r.l.) - Cash Flow (General Mills UK Ltd) - Brand P&Ls- Integration of Betty Crocker and Bugles business from General Mills International to General Mills UK
  • General Mills
    Finance Placement Student
    General Mills Jun 1999 - Aug 2000
    London, United Kingdom
    Sandwich Placement - Commercial Finance - Creation of Capital Expenditure proposals incl. calculation of IRR and NPV- Controlling central budgets and reporting on Purchase Orders- Daily, weekly and monthly sales reporting to Pillsbury UK Exec and Pillsbury International Headquarters, Minneapolis, USA- Administration of customer claims in regards of consumer activities- Consolidation of departmental KPIs to Country KPIs for both UK and International Exec
  • Bankhaus Wölbern & Co. Ag & Co. Kg
    Trainee - Banking
    Bankhaus Wölbern & Co. Ag & Co. Kg Sep 1995 - Jul 1997
    Hamburg Area, Germany
    Vocational Training - Banking (Qualified in July 97)
  • Bundeswehr (German Federal Armed Forces)
    Army - National Service
    Bundeswehr (German Federal Armed Forces) Oct 1994 - Sep 1995
    Kiel Area, Germany
    German Army, NATO Headquarter Northern Germany, Kiel, Germany

Axel Antoni Education Details

Frequently Asked Questions about Axel Antoni

What company does Axel Antoni work for?

Axel Antoni works for Natara Global

What is Axel Antoni's role at the current company?

Axel Antoni's current role is Finance Director - Commercial and Operations.

What schools did Axel Antoni attend?

Axel Antoni attended Oxford Brookes University, Cima, Oth Regensburg.

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