Axel Chen Email & Phone Number

Shenzhen, Guangdong, China

 Business coach to Amazon sellers in China to grow their GMV, traffic, conversion and etc. based on data analysis and performance KPIs. Identify growth opportunity by diving deep into seller’s business data, and provide improvement suggestion with abundant methodologies, e.g. monthly review (with my manual enhancement) with business funnel logic and performance tracking based on annual business plan, selection guidance based on customers’ needs + seller’s supply source, ads deep dive with 3-phase effect analysis, and etc. 2022 GMV YoY grew by 18%. 2023 YTD GMV YoY grew by 22%. Case attorney to Amazon sellers, including problems of listing detail page, ASIN buyability, account health, brand eligibility and etc. Escalate issue when necessary to ensure good seller experience. Once received appreciation letter from seller after I rescued their account of 8-digit GMV (also made a summary to share to the whole team). Close partner to sellers with timely update of new policy, system feature, promotion opportunity and etc. Solid relationship with sellers based on strong sense of customer obsession. Sellers even introduced other sellers to join the Paid program to work specifically with me. Product improver for the department with strong ownership. On average I volunteered to participate in the pilot tests of 8 new features a year, and provide improvement suggestion based on understanding the needs of AM and seller, e.g. AM version of Seller Central, iteration of monthly business report, ads decision tree and etc. So I got recognized as a Top AM Raising Product Request in the Paid Service Business Operation Team in 2022 and 2023. Involved in extra projects with cross-department collaboration. Establish process, drive colleagues from different teams to fulfill responsibility, make summary on result and improvement suggestion.

Shenzhen

- Global sourcing of oversea factory and direct import of grocery product to meet customer demand. Responsible for sales, margin and inventory KPIs.- Factory sourcing and product inquiry based on performance analysis of exiting data and quality focus. With sample trial, price and contract negotiaion, after the deal is struck, collaborate with cross-functional teams for product technical review, packaging artwork design (for private label) and factory audits.- After preparational processes, collaborate with category and replenishment teams for sales forecast and order placement based on product and data analysis, also work with supply chain team for logistic arrangement.- Arrange store display, price and promotion planning. Arrange online exposure and promotion. Leverage resources to optimize sales and inventory turns.- Continuously running the sourcing cycle. Based on the current market situation and sales data, identify new factory and product, leverage and explore different sourcing channels, negotiate to maximize benefit for the company, collaborate with cross-funcational teams to bring in new product, meet customer demand and achieve KPI goal.

Shenzhen, Guangdong, China

- Manage the import business of both cross-border and general trade models. Categories include grocery, baby food, health care.- Manage both product procurement and 3rd party seller of import product. Sales channels include community store and online platform.- Team manager of 4 associates. Effective collaboration with corss-functional teams including logistics, IT, category, QA and finance.

Shenzhen

- I managed both product procurement and 3rd party seller of cross-border import product. Categories include baby food and care, health care, and beauty.- Sales channel include B2B e-com platform papago.hk for clients of chain retailers and online sellers; B2C haitaocheng.com and B2B2C 3rd-party store on major platforms like JD and Suning.- Effective collaboration with corss-functional teams including logistics, sales operation and finance.

Shenzhen, Guangdong, China

- Xiu.com is a B2C e-com platform of imported luxury goods and fashion products.- Product selection: communicate with oversea suppliers. Identify suitable brands and products for China's middle-class and high-end consumers based on brand popularity, style and pricing. Categories include apparel, watch and jewelry.- Plan and execute online sales & promotion: pick merchandise, set price and margin, define theme, draft webpage design, monitor sales and adjust merchandise accordingly. Team leader of the US channel and responsible for sales KPI.- Brand and competition analysis: help set up brand database by collecting market intelligence and data, and generate conclusion of Xiu.com’s position in the market for company's business planning. Monitor competitors’ sales event, assortment and pricing, and create report to senior management's review.

Shenzhen, Guangdong, China

- Supply planning and inventory management based on demand forecasting by data analysis including historical sales, instock rate, store count as well as product seasonality and market trend to optimize inventory flow and maximize sales.- Category-wise, I design ordering strategy for Walmart US direct import toys based on data of historical performance, item seasonality, promotion plan to determine delivery time, frequency and quantity so as to meet sales demand while balancing inventory cost and maintaining procurement budget.- Item-wise, I'm responsible for Boys Toys business. Provide guidance to teammate on daily work and problem-solving.- Make supplier meeting and factory visit to learn about production process and supply capacity.- One of the department’s trainers to provide training to newly joint associates. Love to collect and share business information and market intelligence with teammates.

Shenzhen, Guangdong, China

- Execute procurement program for Walmart US apparel based on buyer’s requirements on product detail, order quantity, shipment schedule and etc. Verify supplier’s quotation and input information into system for purchase order creation.- Follow up on sample approval and product testing processes for material, color, fitting, printing to ensure product quality. Work with factory, testing lab and internal technician for problem-solving.- Follow up with factory regularly on production progress, inspection arrangement and shipment booking to ensure on time delivery. Work with supplier, inspection service provider, forwarder and QA team for problem-solving.- Make factory visit to learn about production process. Make regular supplier meeting to enhance mutual understanding and educate factory the importance of Walmart's ethical and audit requirement.

Master Of Arts (M.A.), Interpretation And Translation

Activities and Societies: - Consecutive interpreting for the Evaluation Conference for the Design of the Shenzhen Bay Sports Center.

Bachelor Of Arts (B.A.), English Studies

Activities and Societies: I organized the "Donate Your Clothes and Help the Needed" campaign in the campus. We collected clothes and books.