Staff writer and content creator to New Orleans’ Top bilingual magazine in print and digital format.Social media content creation and management.Establishes advertising and marketing partnerships through community outreach. relationship building and networking.

Provides motivation to collaborators and artists through active learning opportunities to better develop a strong teamwork mindset.Creates music marketing campaigns for each project release achieving over 20K streams on Spotify for debut artist.Created debut artist campaign that generated 280K impressions to promote debut artist music video channel that reached over organic 40K views.Creates music video storyboards, budgets & itineraries.Writes and distributes all press releases to necessary media outlets. Recruits collaborators and handles equipment rentals, purchases and billing. Handles all booking inquiries & contract negotiations.Translates contracts when needed.Creates customized marketing & distribution plans for artists based on target market research, analytics and online engagement from all projects further increasing followers and views.Scouts and recruits music producers, and engineers for each artist.Schedules and oversees recording sessions, photoshoots and music video shoots.Funds, scouts location and oversees all photo and video shoots and recruits third parties as needed such as videographers, photographers, graphic designers, choreographers, additional dancers, outfits, and equipment.Assists videographer with additional responsibilities as needed.Designs & maintains artists' press kits for each release.Oversees the design and creation of artist merchandise.Manages all of the artist's music distribution platforms. Manages all PRO accounts both nationally and internationally. Creates and manages artists' social media and website content.Maintains strong relationships with local managers, agents, and promoters to stay in the loop on new and emerging local talent, artists and events.

Consulting clients and helping them build and increase brand awareness through targeted audience engagements utilizing social media to raise awareness, traffic, and customer loyalty.Digital Marketing Consulting Clients:-Cuñada Agave Bar & Grill-CASA Cuñada Artesanales-WE DAT Construction-Archangel Insurance-LA TAX Services-ECCO NOLA-AMAX Insurance-Lazaro Suarez - RealtorCreates and manages all social media marketing campaigns and accounts on Instagram, Facebook, and Twitter increasing online followers, physical foot traffic, phone calls and website visits in relation to current product, service or business release.Monitors online presence and responds to all customer online comments and reviews on social media platforms including YELP and GOOGLE.Creates original photo and video content in relation to the establishment's brand guidelines.Creates graphics for social media posts, window displays and special promotions such as happy hour and dinner specials, real estate open houses, tax season reminders and insurance claims amongst others.Identifies KPIs.Created and designed a sponsorship package for the restaurant to pitch to local businesses for possible collaborations and cross-marketing with local hospitality, food & beverage-related brands.

Wrote and edited the organization’s branding information in Spanish and English.Provided administrative support to the organization’s various programs.Developed and implemented communication strategies in Spanish for the organization’s various workshops, programs and events.Created and published content in Spanish and English. Brainstormed content ideas with staff. Created and distributed monthly email newsletters in both Spanish and English with Mailchimp.Executed workshop attendees' communication plans ensuring that key information reaches attendees before each workshop or event via email, social, website and text message.Wrote press releases for all seasonal programming while working with local media to coordinate coverage of upcoming programming and events.Managed projects and monitor media coverage.Attended both external and internal events.Assisted with event planning.Created Eventbrite pages and manages pages for multiple programming at once.Ensured events went on sale and responded to any workshop attendees questions, comments or concerns.Updates and manages monthly workshop calendar. Manages all social media channels such as Facebook, Instagram and YouTube.Handles public relations, information output, and media requests.Plans social media campaigns for the organization.Maintains website content and S.E.O.Updates databases and media lists.Maintains calendars and appointments.

Increased weekly food & beverage sales in the first year by 100% with the development of marketing & branding strategies, mandatory FOH customer service training programs and promotional menu items.Improved efficiency, customer service, order expediting and table-turn times to achieve a 20% gain in daily covers with zero additional labor costs. Managed annual high volume shifts, averaging $10,000 - $15,000 a shift in sales, during citywide festivals and events such as French Quarter Fest, Mardi Gras Season, and WrestleMania 30 & 34.Maintained, tracked, ordered and administered payments for food and liquor inventory ranging from $1,000 - $4,000.Checked previous and current-day sales prior to every shift for budget control. Administered, oversaw, collected and tracked cash drawers of $1,000 per shift.Assisted in the onboarding process of interviewing and hiring quality candidates to increase retention and morale. Developed staff to ensure daily operations were completed to company policies and standards.Scheduled training meetings periodically to communicate changes or updates to policies and standards. Created and maintained a staff schedule for 20+ employees.Coached staff to ensure guest attentiveness and satisfaction, correct food and cocktail presentation and execution of menu items.Assisted Kitchen Management in the set-up and breakdown of kitchen operations.Fully trained and completed all duties and responsibilities of the General Manager in their absence.

Scouted and tracked live music venues and performance opportunities at capacities of 100 - 50,000 people. Assisted in contacting potential sponsors for music tours targeting over 20,000 potential attendees.Set up, sold and tracked merchandise inventory for both the agency and artists averaging $200 - $400 in sales per show.Toured with traveling music festival to 20 different cities between U.S. and Canada. Set up and managed the agency’s online store and increased membership sales by 50%. Supported senior agents in coordinating artist performances and appearances such as communicating with venue/talent buyer in relation to role in time, soundcheck time, travel, meals and hotel coordination and confirmation, green room/rider accommodations and merchandise set-up areas.Scouted and contacted potential promotional outlets such as magazine and newspaper publications, local and college radio and TV stations, online blogs, podcasts and YouTube channels.Coordinated talent relations such as running errands, talent wake up calls, transported talent to venue locations from the hotel.Assisted in merchandise design, also organized and managed inventory.Managed social media event pages for each city on tour with duties such as going Live during show, posting live and answering any fan questions before, during or after the show.Created and edited the agency’s roster press kits and websites.Provided support to agency overall.

Promoted various high-volume nightlife/local events through social media and street team efforts.Photographed and documented event nights such as concerts, holiday parties and local New Orleans Latino socialites for social media archives. Organized and reserved V.I.P. sections for all attendees utilizing Facebook & Instagram.Maintained an exclusive V.I.P. guest clientele list of 200+ attendees.Scouted for new nightclubs/performance venues for future events at capacities ranging from 100 - 1,000 people.Partnered with bartenders to create and introduce new signature cocktails that doubled bar revenue and cover door charges within 3 months. Assisted Talent Relations in transportation, catering, meet & greets and merchandise sales.Developed and maintained relationships with local hospitality vendors, DJ’s and Millennial Latino Socialites in the New Orleans Area. Dressed as holiday character for special holiday events such as Christmas and Mardi Gras.Assisted in initial DJ production setup and breakdown.

Monitored daily sales during shifts to ensure labor stayed under 14%.Administered and managed daily opening and closing operations on an average daily sale projection of $5,000 such as maintaining cleanliness and presentation of interior and exterior of building such as interior design, architecture, equipment, furniture and staff.Sold over $8,000 worth in gift cards during holiday promotions and specials. Supervised staff of 30+.Created and implemented a detailed menu training test for 3 stores, totaling over 100 employees.Managed Front of the House by meeting goals, analyzing opportunities, and presenting ideas to fellow managers. Assisted Baton Rouge location management staff during the LSU football seasons 2009-2011 at an in & outdoor crowd capacity of 200+.Assisted set-up, production and management of annual catering events for 250+ people such as Cinco De Mayo & the Louisiana Seafood Festival.Created and maintained a seasonal and weekly schedule for a staff of 30+.Completed and maintained the appropriate paperwork for employee files following company guidelines. Listened and addressed guest questions, comments and concerns while reporting back to the General Manager to create a plan to meet the customer's needs. Developed a regular clientele as a server.Executed high quality and presentation of menu items.Interviewed, hired, trained and developed new and current staff.