Based on my digital marketing expertise and my DPO certification, I'm helping in the preparation of the transition to the cookieless world and all the GDPR constraints throughout the entire Digital Marketing echo system.Intervention on the strategies, governance, Server Side Tagging implementation, use of data (1st party data vs 3rd party), internal marketing technologies and digital media.Role of Chapter Lead of Data Analytics team.

I help to close the gap between IT, Data and Marketing by taking away technical complexity. Based on your goals and KPI’s, I deliver end-to-end digital growth solutions from full implementation, to capturing, analyzing and optimizing your digital experiences

Coordination of the development, to the launch on the market of the valuation tool of Immoweb.https://valuation.immoweb.be/real-estate-estimate

In an Agile Way of Working, I'm responsible for defining Epics & Stories and prioritizing the Team Backlog to streamline the execution of program priorities while maintaining the conceptual and technical integrity of the Features or components for the team.Goal: Aim to give the customers a highly relevant, engaging and valuable experience across all channels (Internal and External) by being extremely personal.Implementing, combining and optimizing Digital Strategies by using different Digital Technologies [Analytics, Data Management Platform, Personalization and NBA Platforms] we deliver the most suitable proposition/content on the right time and the right channels to the right target and enable the measurement of all these interactions. Product Owner of the Web Analytics Platform (Adobe Analytics) - Data Management Platform (Adobe Audience Manager) - Personalization & Optimization Platform (Adobe Test & Target) - Next Best Action Decisioning Platform (Pega - Customer Decision Hub)

Manage and implement end-to-end the best technical solutions regarding new technologies related to Digital Marketing strategies: Digital Media, Social Media & Content Marketing Key tasks - Expertise, Project Management & Internal Consultancy:- Business requirements & Key Performance Indicator definition - Programmatic Marketing, 121 targeting & retargeting strategies based on 1st, 2d and 3rd party data.- Technologies: Data Management Platform, Tag Manager, Content Marketing Platform, Social Media Marketing Platform,…- Technical specificities: Tag Management, Online Tracking, Javascript & Cookie, ...- Change Governance: Business Cases, Request For Proposal, Contract Management, Process, documentation - Assessment: >>> Legal & Privacy >>> Compliance >>> Risk & Security: Information, Technical & Cyber security, Sophisticated Ad Fraud prevention, ...- New trends & Innovation- Robotic Process Automation Expert

Head of e-Marketing Team:Develop Digital Media strategy across all the external digital touch points (display, programmatic, search, social media, content integration, ...) for the purpose of increasing our lead generation ratio; conversion rate and acquiring customer data in order to optimize our websites, search capabilities & client engagement. Implement of targeting and retargeting strategies for online marketing campaigns; providing digital media engagement with our consumers Monitor performance, and optimize budget accordingly. Report and analyze the effectiveness of digital programs/campaigns and develop insights for learning's and recommendations.Develop working relationships with digital marketing vendors as well as media agencies.