Axel Fey Email & Phone Number

Singapore, Singapore

Singapore, Singapore

• Managed top motorcycle markets in the APAC region, namely, Malaysia, the Philippines, Taiwan, Hong Kong and Macau, through effective planning of supply chain, grew them by 10-15% even during the COVID-19 pandemic • Analyzed key metrics in the markets and planned sell-in and product introduction with the respective teams to achieve a healthy stock situation; formulated sales strategies and dispensed financial supports to stimulate sales where necessary• Boosted network development in markets through analysis of individual dealer performance, commercial policies and market penetration to increase dealer reach by more than 20 POSs from 2019-2020 in the Philippines and Taiwan• Building upon previous experiences and close communication with internal and external partners, spearheaded new initiatives to better manage margins, generate sales penetration and boost the brand exposure of Aprilia, Moto Guzzi, Vespa and Piaggio in the region

Singapore

• Operated the first exclusive-Honda motorcycles retail outlet in Singapore and expanded the retail presence with the opening of a second locale in 2018 • Improved the customer shopping experience through integration of accompanying products and services that is not limited to financing, insurance, trade-ins and accessories that resulted to more positive reviews on the operations• Acquired new customers through ATL communication in both new & existing online platforms (social media, Carousell and creation of a more user-friendly website) and choreographed product launches in locations that are more in line with the brand and product direction• Expanded the distribution network through closer engagement and negotiation with new and existing dealers while improving internal capabilities to enhance existing processes

Singapore

• Re-launched the company branding through ATL communications that includes traditional media (radio and print), social media and the implementation of a more user-friendly website which resulted in more than 100% in customer acquisition rate• Expanded the sales team through effective hiring practices and introduced fairer sales processes to develop and train the team to handle the full range of products offered by the company• Designed and executed successful sales and marketing campaigns to increase both showroom and online traffic, and to generate additional interest to slower moving products through effective use of discounts and after-sales product pairings• Improved customer satisfaction in a complain-prone industry through demonstrating transparency and effective communication with customers, and facilitating effective service recovery plans

Singapore

• Enhanced value to boost the sales of Kia vehicles through the introduction of newer and better after-market accessories, also negotiated with existing partners to effectively manage costs• Identified and mitigated existing human errors in the stock management process through an entirely new real-time stock management process co-developed with colleagues from the IT team• Introduced and launched exciting new Kia models (Carens, Rio and Sorento) through in-depth competitor studies and market analysis to establish potential and consumer demands• Crafted creative and novel approaches to both pricing strategies and promotional mechanics like the Kia 3-2-1 campaign to increase traffic, and increase sales volume to both showrooms and external retail locales

Singapore

• As a management trainee at Jardine Cycle & Carriage, excelled in trainings and attachments in different disciplines spanning from sales to aftersales, and different markets within the APAC region • Designed, built and implemented a VBA application from scratch to monitor Mercedes-Benz vehicles from production to showroom which made more efficient a process that would have taken hours• Elevated the customer shopping experience through taking on the project to enhance the vehicle delivery process, also established automation in delivery certificates through collaboration with colleagues from the IT team• Shadowed the senior management team and picked up vital experiences through on-the-job training on managing profit and loss, COE bidding, supply chain management and sales management