Vice-President Hungary And Romania
CurrentResponsible for the P&L of our Pay TV business in Hungary and Romania, from budgeting top and bottom line to reportingIn charge of designing and executing the transformation of the current DTH business into a long term profitable activity on the SVOD market, moving from a satellite distribution of 3rd party channels to a content and customer focus in a highly competitive market Creation and launch of our own channels and SVOD offer : definition of the new product (value proposition, rebranding, distribution, pricing) and new organization, Customer segmentation and go to market strategyDefinition of the content positioning (movies, series, exclusive, …)Definition and drive of the new communication strategy, fully oriented on content and digital mediasDefinition and implementation of the direct distribution strategy (on-line and 3rd party web partners), negotiation of distribution agreements with Telco operatorsMonitoring of the implementation of the advertising capability