Axelle Brillouet-Latecka

Axelle Brillouet-Latecka Email and Phone Number

Key Account Director Europe @ System1 Research
Lausanne, VD, CH
Axelle Brillouet-Latecka's Location
Lausanne, Vaud, Switzerland, Switzerland
Axelle Brillouet-Latecka's Contact Details

Axelle Brillouet-Latecka work email

Axelle Brillouet-Latecka personal email

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About Axelle Brillouet-Latecka

I have 20 years experience in consumer insights, marketing, business development and sales, both on client and agency side, in the FMCG & Pharma sectors. I possess strong analytical skills, am a results driven person and have a high sense of client orientation. I played a significant role in growing a research agency from start-up status to recognized partner in Switzerland, thereby helping clients do famous and commercially successful marketing whilst using the most innovative research techniques (crowd sourcing, emotional measurement tools, mobile ethnography, etc.). I enjoy working at the front-end of the innovation funnel and have helped numerous companies write, screen, optimize and validate product and service concepts. Further down the development pipeline, I have worked on packaging research, advertising development as well as brand performance / tracking and customer satisfaction.

Axelle Brillouet-Latecka's Current Company Details
System1 Research

System1 Research

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Key Account Director Europe
Lausanne, VD, CH
Axelle Brillouet-Latecka Work Experience Details
  • System1 Research
    Key Account Director Europe
    System1 Research
    Lausanne, Vd, Ch
    View
  • System1 Research
    Key Account Director Europe
    System1 Research Jan 2021 - Present
    Switzerland
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  • System1 Research
    Select Account Lead - Europe
    System1 Research Apr 2020 - Mar 2021
    Lausanne, Vaud, Switzerland
    View
  • System1 Research (Formerly Brainjuicer)
    Senior Advisor
    System1 Research (Formerly Brainjuicer) May 2016 - Mar 2020
    Lausanne Area, Switzerland
    View
  • System1 Research (Formerly Brainjuicer)
    Country Director Switzerland
    System1 Research (Formerly Brainjuicer) Jan 2014 - Dec 2015
    Lausanne Area, Switzerland
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  • Brainjuicer Switzerland
    Client Director
    Brainjuicer Switzerland Jan 2011 - Dec 2013
    Lausanne Area, Switzerland
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  • Brainjuicer Switzerland
    Senior Research Consultant
    Brainjuicer Switzerland Nov 2009 - Dec 2010
    Lausanne Area, Switzerland
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  • Philip Morris International
    Market Research Analyst
    Philip Morris International Jan 2005 - Jan 2006
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  • Philip Morris International
    Responsible For The Duty Free Intelligence Services Department
    Philip Morris International Jan 2003 - Dec 2004
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  • Philip Morris International
    Duty Free Trade Marketing Executive
    Philip Morris International Nov 2001 - Dec 2002
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  • Hugo Boss
    Business Development Analyst, International Sales
    Hugo Boss Mar 2001 - Oct 2001
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  • Hugo Boss
    Export Area Executive, International Sales
    Hugo Boss Jan 1999 - Feb 2001
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  • Hugo Boss
    Intern
    Hugo Boss Aug 1998 - Jan 1999
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  • French Embassy
    Intern
    French Embassy Jun 1997 - Aug 1997

Axelle Brillouet-Latecka Skills

Market Research Customer Insight Marketing Research Competitive Analysis Marketing Strategy Consumer Behaviour Market Analysis Business Development Fmcg Strategy Brand Equity Marketing Business Planning Management Analysis Trade Marketing Project Management Market Planning Product Management Forecasting Qualitative Research Pricing Strategy Budgets Innovation Development Advertising Shopper Marketing Strategic Communications

Axelle Brillouet-Latecka Education Details

Frequently Asked Questions about Axelle Brillouet-Latecka

What company does Axelle Brillouet-Latecka work for?

Axelle Brillouet-Latecka works for System1 Research

What is Axelle Brillouet-Latecka's role at the current company?

Axelle Brillouet-Latecka's current role is Key Account Director Europe.

What is Axelle Brillouet-Latecka's email address?

Axelle Brillouet-Latecka's email address is al****@****ahoo.de

What schools did Axelle Brillouet-Latecka attend?

Axelle Brillouet-Latecka attended Institut D'etudes Politiques De Lille, Lycée Charles De Gaulle, Baden-Baden, Germany, French International School, Washington D.c., College Lamennais, Tahiti.

What skills is Axelle Brillouet-Latecka known for?

Axelle Brillouet-Latecka has skills like Market Research, Customer Insight, Marketing Research, Competitive Analysis, Marketing Strategy, Consumer Behaviour, Market Analysis, Business Development, Fmcg, Strategy, Brand Equity, Marketing.

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