Axelle LE CARDINAL has built all her career in the Consumer Electronic field with more than 19 years experiences in the International Sales, Marketing and Business Development.She is recognized for:- Her strong knowledge in Business Development in France and Exports markets (BtoB and BtoBtoC environments)- Her leadership and ability to boost Sales Teams commitment- Her entrepreneurial spirit and sales results orientationHer in-depth experience from International, small & midsize companies, gives her creative and valued perspectives on how successful international business must be developed and managed.She had the opportunity to work on various sales and marketing positions in International business.All these years of experience led her to create her own consulting company in order to support companies in their plans to start business in France and Europe.Axelle LE CARDINAL has developed with great success, distributors, resellers, OEM business in area such EMEA and MENA.This goes from multinational companies (THOMSON MULTIMEDIA) to small and medium-sized companies (ARCHOS and ASTON).Axelle LE CARDINAL also has an in-depth knowledge, through many years of hands-on experiences of the requirements needed for an international and/or start-up company to be successful.All this include taking "first-ever-order" for many clients, in a variety of market segments.Here industrial competence areas includes IT technology and consumer electronics.She knows what is required for an international company to be successful.