Lead the team to achieve global sales goals.-- Coordinate and monitor the international sales network: 15-20 sales agents across the world, and two Regional Sales Offices (Asia and Latin America);- Train, direct, and supervise headquarters sales staff: three Sales Area Managers and two Account Managers;- Oversee the International Operations Area: Trade Export Manager with two Account Managers.Key duties and responsibilities.-- Creating and maintaining strong and lasting customer relationships;- Resolving escalated issues arising from operations, and coordination with Production, Finance, Legal, Quality and R&D departments;- Managing tendering processes;- Negotiating contract terms and conditions;- Developing annual sales plan and expenses budget required;- Researching market trends and competitors, to develop marketing and business strategies;- Expanding sales into new territories;- Setting competitive pricing while striving to maintain maximum profit margins;- Reporting to top management, providing input to strategic decisions.Main achievements.-- Sales goals accomplished, with record sales in 2022;- Compliance policies implemented;- Sales team/network rejuvenation and consolidation.International conferences and trade show attendance.-- ‘Banknote & Currency Conference’ (Kuala Lumpur 2017, Dallas 2018, Dubai 2019, Washington 2022);- High Security Printing Asia (Singapore 2016, Melbourne 2017, Hanoi 2018, Yokohama 2019) and Europe (Warsaw 2018, Malta 2019);- Intergraf Security Printers (Seville 2016, Dublin 2018, Copenhagen 2019, Lyon 2022);- Tax Stamp Forum (Berlin 2017);- Global Conference Forum (Barcelona 2022).

- Lead Generation: design and development of targeted online campaigns, via: •• SEO / SEM: keyword research, copywriting, content strategy, meta tags, link building, landing pages, URLs, web analytics, Adwords management, etc. •• Online advertising, social media, EDM, and further online strategies such as partnerships and microsites. - Webmaster and online sales management. eBay Store management. Customer support.- Marketing strategy: product launching, market analysis, industry targeting, etc.- Internal support and communication: development and maintenance of Sales Agents Resources such as Intranet, online forms, ipad server, manual guides, internal newsletter, etc. IT first line support.- Graphic design: brochures, datasheets, labels, printing magazine ads, image / video editing, etc. - Management of a Marketing Executive. Digital marketing budget management.- Some achievements: •• Old website and corporate image completely renovated. Implementation and management of DNN/CataLook CMS. Upgrade to Prestashop based ecommerce website in May 2013. Search and implementation of several ecommerce modules and a Spanish version. •• Organic traffic multiplied by 4 in 3 years; Conversions and online sales increased dramatically. •• New corporate image implemented on marketing material and packaging. •• New Intranet developed (Wordpress based) for staff, Sales Agents and Product Applicators.

Search Engine Optimisation and Search Engine Marketing Internship

- Webmaster for corporate website (www.fnmt.es) and other microsites (www.siaen.org, www.museocasadelamoneda.es). Implementation and management of CMS, multilingual versions (5 languages), accessibility requirements (WAI), E-mailings, SEO, Web Analytics, etc.- Research of markets, companies, technologies and applications related to biometrics, identification, radio frequency (RFID), digital certification and security printing, mainly applied to security labels, smart cards and banknotes. Coordination between Commercial and R&D Departments.- Communication and business support: trade fairs and congress organization. Design and management of marketing collateral. Design and implementation of a CRM tool.- Coordinating the work of an intern.- Head of Marketing and New Products (maternity leave) in 2009: Marketing team management. 3 Years Corporate Strategic Plan development.

Engineering projects of an international cooperation, related to the fishing industry and food processing: 6 projects in Angola and São Tomé and Príncipe.

Process reengineering project development