Axel Ophoff Email & Phone Number

Antwerp, Be

Leading high-growth initiatives for the start-up MyCar.lu (joint venture Mediahuis - TX Group) in the online car marketplace industry. challenging industry norms, built a collaborative team, and driven innovation. Full P&L responsability. Passionate about reshaping the future of car buying and selling through disruptive strategies.Including strategic consulting for wortimmo.lu (real estate marketplace) - part of Mediahuis LuxembourgKPI: revenue +28% YoY, Leads x3 YoY, traffic +47% YoY, brand awareness +12 pointsProduct: launch iOS & Android app with AI picture search (Shazam for cars), language versions, chatGPT insertion, automatic translations tools,...Marketing: optimising online performance, brand, product and B2B marketing. Full rebranding of wortimmo.lu

Edegem, Flemish Region, Be

Established a successful consultancy company leveraging years of management expertise in e-commerce, online marketplaces & media, automotive, entertainment, advertising agency, and pharmacy industries.Delivered outstanding results through strategic, data-driven, and customer-focused B2C and B2B marketing campaigns with a strong digital focus.Key skills: C-level Management, Strategic Planning, People Leadership, International Marketing, Data Analysis, Branding, Online & Performance Marketing, Offline Marketing, Customer Experience, UX Design, Relationship Building, Entrepreneurial Spirit.Markets: Belgium, France, The Netherlands, LuxemburgShort term - Long term assignments

Liège (Wandre), Liège, Be

Newpharma, (Colruyt Group) is the leading Belgian e-pharmacy for Belgium, France and Switzerland (Apo24.ch) with more than 40.000 SKUs. Led the Marketing department, overseeing 25 FTEs, responsible for overall revenue and managing all aspects of sales & transactions, customer acquisition, loyalty, content creation, SEO, UX optimization, and channel management.Strengthened the brand's market position through targeted B2C communication and market intelligence initiatives.Implemented effective structure and dashboards for regular KPI tracking and improved ROAS.

Brussels, Brussels Region, Be

Member of the management team and contributing strategic insights that shaped the company's direction. Leading a skilled marketing team of 10 FTE, developing and executing comprehensive strategies aligned with long-term goals, ensuring Immoweb's position as the top immo classified business in Belgium.A strategic mindset and analytical prowess optimized marketing budget allocation, maximizing ROI and driving cost savings. Encouraging innovation and fostering a culture of creativity, leading to groundbreaking campaigns that resonated with our audience.Collaborating with key local and international stakeholders and partners, and building strong relationships and leveraged strategic alliances, expanding Immoweb's reach and influence with focus on Immowebs growth, profitability, and a reputation for excellence in the industry.

München, Bayern, De

Member of the management team and responsible of overseeing the marketing efforts for the largest car classified website and market leader in Belgium, France, Luxemburg and The Netherlands.The main focus was on delivering integrated, customer-centric, and data-driven 360-degree marketing campaigns. Working to engage both existing and new customers, managing a multimillion local marketing budget and a small team. My goal was to implement global frameworks tailored to each country's specific business objectives and market nuances.Throughout my time in this role, we achieved significant increases in website traffic and leads, with notable rises in unique visitors and app downloads. Additionally, we were able to achieve impressive levels of brand awareness and market penetration, solidifying AutoScout24's position in the car classifieds market.I handled various aspects of marketing, including performance marketing, brand marketing, B2B marketing, and product marketing. Working collaboratively with country and central teams, I ensured a cohesive approach across all markets, while implementing a growth mindset through A/B test-and-learn strategies.During my tenure at AutoScout24, I focused on driving impactful marketing initiatives, fostering collaboration, and achieving results that positively influenced regional and global growth strategies.

Santa Monica, California, Us

Business development and strategic marketing-communication consultancy, using music & entertainment to create innovative and differentiated customer propositions to help grow the business of our partners. Clients/brands: Orange/Mobistar (TempoMusic), ING (Music.ING.be), Renault (Twingo TempoMusic), Pizzahut, Samsung,...

Led "Integrated Communication" Business Unit.Prospected new business opportunities and nurtured existing client relationships.Provided strategic marketing-communication consulting, including market research, creative concepts, media planning, and integrated marketing-communication plan development.Managed key accounts, overseeing budgets, timelines, KPIs, and contract negotiations.Coordinated Pan-European campaigns for a diverse range of clients, including The Coca-Cola Company, Nestlé, Pernod Ricard, and more.Received multiple awards for successful campaigns, such as the "Adam & Eve" campaign for Gini and the relaunch of Nescafé Gold.Additional Experience:Served as Senior Account Manager a.i. at Seven Productions, managing key accounts during the launch of Jim Mobile, a partnership between Base (KPN) and JIM (VMMa) music television station. (May 2007 - July 2007)

- B2B Sales of advertising space in KMO/PME - business magazine, focused on SME's.- Prospecting, sales & networking (Tactical sales approach)

Be

Product Manager:responsible for marketing strategy and implementation for the magazine Ché (focus Men, SC 1-2, 18-34y)Promotion Manager All Magazines:- Start-up & management "Promotion & sponsoring” Division (defining sponsoring strategy, negotiation, implementation, managing budget, planning and a promotional team of 25 persons, organization company events)Before take-over TEEK by De Vrije Pers:Festival Co-ordinator The Publishing Company (publishing)March 2000 – September 2000 (7 months)- organisation & implementation promotional tour of 27 festivals during 76 festivaldays

Certificate, Real Estate

Bachelor'S Degree, Marketing - Graduated With Honors

Degree, Communication - Pr

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College, Accountancy - Informatics