A dancer and choreographer with my partner at all times “Creativity”. From day one of my career, I have been always looking at Marketing & HR in an artistic and innovative way, I see these 2 fields as soulmates to drive a new way of working, create inspiring content, and brand the employer with out-of-the-box ideas. In a highly turbulent business environment, Employer Branding has become of absolute importance to organizations eyeing on top talent to remain at the forefront of the competition and become an employer of choice.I am a believer that content magic happens when a creative mindset meets a well-thought-out strategy. And that's why I always find myself inspired to activate and enhance employees' intrapreneurship, new ways of working (hybrid workplaces, agility, creativity, innovation, data-driven decision-making, etc.), diversity and inclusion, and health and well-being to ground an appreciable employee experience and a well-rounded image of the organization.You can expect to see me always involved in event planning, social work, and anything that has to do with networking and connecting with people.So, let's connect for now or for the future!
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Marketing Account ManagerFirst DayUnited States -
Employer Branding & Talent Acquisition ConsultantFiser Consulting May 2022 - Jun 2024Amsterdam, North Holland, Netherlands• Defining the branding strategy and building a marketing strategy together with a content calendar plan• Creating unique marketing, social media, and employer branding content to cover topics related to the company’s culture, services, market news, job vacancies, new joiners and partnerships, events, etc.• Specifying a set of KPIs to analyze the progress and effectiveness of marketing and recruitment activities• Planning and organizing internal and external engaging events for clients, employees, and associates• Arranging customized marketing materials with out of the box design ideas like person looking QR code driving traffic to website• Managing and updating WordPress website and career sites like LinkedIn, Recruiter Lite, Glassdoor, and Indeed• Building high-management recruiting plans counting recruiting steps and timeframes, email templates, interview questions checklists, and traineeship programs• Leading the full recruitment process including crafting job descriptions, posting jobs, screening resumes, conducting initial interviews, and proactively searching for qualified candidates -
Hr & Marketing SpecialistGamification Europe & Many Companies/Startups Spread Across Canada, Turkey, & Lebanon Feb 2018 - Apr 2022London / Canada / Turkey / Lebanon• Developed smart marketing and branding strategies tailored to different clients and target audience • Created outstanding content for different social media platforms, websites, campaigns, videos, posts, blogs, events, etc. with consistency in terms of style, tone of voice and quality • Demonstrated excellence in creative copywriting skills for websites, social media platforms, blogs, etc. • Generated profitable social media ad campaigns, handled community engagement, designed innovative website wireframes, and monitored the insights of social media platforms and websites • Understood the motivations, behaviors, and preferences of audience to ensure the best user experience • Conducted research and interviews to learn more about current trends, developments, and perceptions about different subjects and then contextualized the findings • Utilized SEO methods to increase websites’ traffic • Integrated employee intrapreneurship and hybrid working into the culture and lead diverse teams
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Internship ProgramBanque Du Liban Aug 2016 - Sep 2016Aaley, Mount Lebanon, Lebanon• Contributed to planning and implementing ingenious employee onboarding programs, trainings, and marketing campaigns • Participated in the Banking processes mainly counter operations and customer service -
Internship ProgramBbac Bank Jun 2016 - Jul 2016Beirut, Lebanon• Contributed to planning and implementing ingenious employee onboarding programs, trainings, and marketing campaigns • Participated in the Banking processes mainly counter operations and customer service
Aya Ab Shakra Education Details
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Human Resource Studies -
Marketing And Management
Frequently Asked Questions about Aya Ab Shakra
What company does Aya Ab Shakra work for?
Aya Ab Shakra works for First Day
What is Aya Ab Shakra's role at the current company?
Aya Ab Shakra's current role is Marketing Account Manager.
What schools did Aya Ab Shakra attend?
Aya Ab Shakra attended Tilburg University, Université Antonine - Ua.
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