Welcome to my LinkedIn profile! I'm Aya, Graduated from the Faculty of Commerce, Accounting Department, in 2020a highly accomplished marketing professional passionate about crafting compelling content and driving impactful campaigns. With over three years of industry experience, I have cultivated a diverse skill set that spans content writing, media buying, planning, analysis, and strategic marketing.My journey began as a content writer at a major marketing agency, where I honed my ability to create engaging and persuasive content. This role provided a solid foundation for my transition into media buying, where I specialized in the real estate sector and strategic marketing. During this time, I successfully managed campaigns valued at over a million Egyptian pounds and achieved remarkable sales of more than 35 million pounds.Seeking new challenges, I later joined a specialized marketing agency in the medical field, where I excelled in securing major accounts in key cities. In just five months, I strategically allocated half a million pounds, delivering exceptional results for my clients.Currently, I am thriving as a Senior Media Buyer at a marketing agency in Saudi Arabia, focusing on e-commerce. In addition to my full-time role, I have been freelancing for a year, leveraging my expertise in various domains, including interior design, real estate CRM, children's education courses, restaurants, clothing, and affiliate marketing.My approach involves developing comprehensive marketing strategies, creating targeted content plans, executing impactful advertising campaigns, and continuously optimizing performance to drive outstanding results. I am committed to delivering exceptional value to businesses and helping them succeed in the digital landscape.My main goal is to become a growth hacker and assist companies in accelerating their business growth. I firmly believe that success comes from achieving sustainable and continuous growth, and I am committed to providing innovative solutions to help businesses thrive!
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Senior Performance MarketerAlba PharmaEgypt -
Senior Media BuyerTar May 2023 - PresentEl Mansoura, Ad Daqahliyah, Egypt- Manage and maintain the e-commerce platform, ensuring its availability, security, and performance.- Collaborate with cross-functional teams, including web developers, designers, and marketing, to implement new features, functionality, and improvements to the website.- Conduct regular audits to identify and resolve technical issues, ensuring a smooth browsing and purchasing experience for customers.- Monitor website performance, including page load times, server response times, and overall site speed, and optimize as necessary.- Troubleshoot and resolve technical issues related to website functionality, payment gateways, inventory management, order processing, and other e-commerce systems.- Coordinate with external vendors and service providers to resolve technical issues and implement necessary integrations or updates.Implement and maintain web analytics tools, such as Google Analytics, to gather and analyze data on user behavior, traffic patterns, and conversion rates.- Stay updated with the latest industry trends, technologies, and best practices related to e-commerce platforms, security, and user experience.- Assist in the planning and execution of website updates, including product launches, promotions, and content updates.- Provide technical support and guidance to internal teams, including customer service, marketing, and operations, regarding e-commerce-related issues.- Conduct regular testing and quality assurance checks to ensure the website is functioning correctly across different browsers, devices, and operating systems.- Participate in project planning and contribute technical expertise to new initiatives, ensuring successful implementation and integration with existing systems.- Stay updated on emerging technologies and tools that can enhance the e-commerce platform and make recommendations for their implementation. -
Media BuyerAdvertema Nov 2022 - May 2023El Mansoura, Ad Daqahliyah, Egypt- Working cross-departmentally to align campaign strategies and goals across the organization.- Providing ongoing actionable insights into campaign performance to relevant stakeholders.- Defining, measuring, and evaluating relevant media KPIs.- Building out media buys for various ad platforms and overseeing the day-to-day execution of media.- Overseeing and managing the overall budget for paid media.- Conducting in-depth keyword and website research, ad grouping and audience targeting.- Maintaining knowledge of industry best practices and new technologies. -
Media BuyerElmarje3 Real Estate Jul 2021 - Oct 2022El Mansoura, Ad Daqahliyah, Egypt-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification-Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action-Set up and optimize company pages within each platform to increase the visibility of company’s social content-Moderate all user-generated content in line with the moderation policy for each community-Create editorial calendars and syndication schedules-Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information-Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions -
Social Media SpecialistRafaal Dec 2020 - Jul 2021El Mansoura, Ad Daqahliyah, Egypt-Develop, implement and manage our social media strategy.-Define most important social media KPIs.-Writing, manage and oversee social media content.-Measure the success of every social media campaign.-Stay up to date with the latest social media best practices and technologies.-Work with copywriters and designers to ensure content is informative and appealing.-Collaborate with Marketing, Sales and Product Development teams.-Monitor / customer’s behavior trending topics on social media monitor online community, responding to queries in a timely manner. -
Social Media Marketing SpecialistRun Agency Jan 2020 - Feb 2020El Mansoura, Ad Daqahliyah, Egypt-Conducting research and studying the target audience and current trends.-Create content that attracts the attention of the audience and increases the rate of interaction on communication platforms.-Design follow-up posts and create content that draws attention to new products for the organization.-Keep up to date with changes in all social media platforms to ensure maximum benefit.-Facilitate online chatting processes with clients and target audiences and respond to various inquiries.-Reporting customer reviews and issues.-Developing and scheduling posts to help increase website traffic and audience interaction.-Supervising the design and creation of social media accounts.-Suggesting new ways to attract potential clients, such as making promotions and contests.
Aya Elashry Education Details
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Accounting
Frequently Asked Questions about Aya Elashry
What company does Aya Elashry work for?
Aya Elashry works for Alba Pharma
What is Aya Elashry's role at the current company?
Aya Elashry's current role is Senior Performance Marketer.
What schools did Aya Elashry attend?
Aya Elashry attended Mansoura University.
Who are Aya Elashry's colleagues?
Aya Elashry's colleagues are Nesreen Emad, Omnia Gamal, Maram Mostafa Emam, Esraa Mohammed, Sara Hamdy, Mohamed Qassem, Mahmoud Soliman.
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