- Supporting the development and implementation of trade promotional actions- Cooperating in the launch of promotional campaigns or initiatives addressed to customers- Managing Product Launches by supporting them with the planning of initiatives and promotional events- Handling all communication events addressed to the market, the investors and the financial community as well as corporate and PR events- Developing all sales support materials serving public and replacement sectors- Ensuring that brand's global guidelines are implemented in all communication media and developing local CI in some cases- Generating a local library for all communication channels- Developing and monitoring all ATL & BTL campaigns

- Managing Juhayna’s second biggest dairy brand “Mix” incorporating three product categories flavored milk, flavored yogurt and the newly launched drinking yogurt- Developing a 360 Campaign for Mix Range (milk and yogurt) in October 2015 featuring Sherif Ekrami- Introducing a new flavor to the market by working on all launch aspects and activities- Collaborating with sales regional teams to enhance sales achievements in specials regions to gain market share vs. competition- Working on trade loyalty schemes and consumer promotions to achieve sales targets- Launching and developing a whole new product range “Mix Drinking yogurt” and managing all the launch activities including; packing artwork development, TV campaign, on-ground activities and social media activities- Working on the re-launch of Mix Yogurt on all communication channels with a strategy of reviving the “X-Character” to be more appealing for kids and tweens which had a direct impact on company sales

I worked on building a clear and relevant communication platform for one of Juhayna's Juice brandsI have monitored, extracted, analyzed market shares and juice market trends for local and international competitors.I have managed and executed consumer discount promotions at modern tradeI have worked on the brand's 5 years planning and forecastingI fully managed brand budgetI prepared new products’ concepts and attended focus groups for both concept testing and general brand equity qualitative researchI Worked closely with agencies on packaging designs in terms of briefing, amendments and benchmarking to worldwide references

• Developed the marketing strategies and brand management for a start-up NGO in Egypt• Allocated on a process mapping and process improvement project for one of Egypt's biggest telecommunication company which included: - Revenue Assurance process designing - Recommendations on Revenue Assurance process improvement• Allocated on a Process implementation and audit project for a company operating in the Electrical Industrie field which included: - Compliance checks for the Finance and Export Departments - Performance audits for the Finance and Export Departments• Assisted in Projects resource allocation and implementation plans for clients• Met with prospects as part of my business development responsibilities