Ayagun Debo Email & Phone Number

Lekki, La, Ng

Lagos State, Nigeria

Nigeria

Nigeria

Abuja, Federal Capital Territory, Nigeria

Lagos, Nigeria

ACCOMPLISHMENTS:➢ Redesigned route to market strategy for Graceco Nigeria Ltd.➢ Revamped Princess Snacks business, recruited and trained the sales executives and representatives of the company➢ Drove the implementation of Pan Nigeria Strategy for snacks businesses in Nigeria.RESPONSIBILITIES:➢ Strategically collaborate with senior executives to establish and execute sales goals for the region; Forecast monthly, quarterly and annual sales goals for the company.➢ Organize… Show more ACCOMPLISHMENTS:➢ Redesigned route to market strategy for Graceco Nigeria Ltd.➢ Revamped Princess Snacks business, recruited and trained the sales executives and representatives of the company➢ Drove the implementation of Pan Nigeria Strategy for snacks businesses in Nigeria.RESPONSIBILITIES:➢ Strategically collaborate with senior executives to establish and execute sales goals for the region; Forecast monthly, quarterly and annual sales goals for the company.➢ Organize training via presentations, seminars and meetings for the sales team; Assist sales personnel in their techniques and manage the sales team in order to maximize sales revenue and meet or exceed the company’s target.➢ Competently develop specific plans to ensure growth for short and long term and also recommend improvement. Show less

Niger State

ACCOMPLISHMENTS:➢ The appointment of 3 distributors for the company.RESPONSIBILITIES:➢ Competently provided Strategy to deliver the sales target of 3 Distributors in Niger State with the use of insight-based initiatives to win trade; recruited distributors, sub-distributors and wholesalers to drive product distribution and visibility within assigned territories; reported primary and secondary sales performance of distributors to track sales performance daily, weekly, and monthly and… Show more ACCOMPLISHMENTS:➢ The appointment of 3 distributors for the company.RESPONSIBILITIES:➢ Competently provided Strategy to deliver the sales target of 3 Distributors in Niger State with the use of insight-based initiatives to win trade; recruited distributors, sub-distributors and wholesalers to drive product distribution and visibility within assigned territories; reported primary and secondary sales performance of distributors to track sales performance daily, weekly, and monthly and reconciled distributor’s accounts by carrying out good record management periodically, market intelligence report on competition brands and activities with insight.➢ Successfully oversaw the bottom up forecast volume and value target by distributor for the entire territory; Managed the database of wholesaler, retailer, key accounts and HORACE; Built an effective customer base to enhance the company’s profit margin and led & coached a team of Field Sales Manager and Field Sales Representatives to achieve assigned targets and executive all commercial task for the company’s profitability. Show less

Abuja

ACCOMPLISHMENTS:➢ Drove the business from NGN 90m to NGN 130m to become the first distributor in Nigeria in 2018; Built, planned and executed the successful Japanese Exhibition in Collaboration with the Japanese Embassy in Nigeria; Restrategized theWholesaler Loyalty Program to capture 100 committed participants from a base of 20 enrollees [the program was responsible for 67% of Suntory’s 2018 annual sales]; Targeted and secured a sizeable wallet share of these wholesalers in key markets… Show more ACCOMPLISHMENTS:➢ Drove the business from NGN 90m to NGN 130m to become the first distributor in Nigeria in 2018; Built, planned and executed the successful Japanese Exhibition in Collaboration with the Japanese Embassy in Nigeria; Restrategized theWholesaler Loyalty Program to capture 100 committed participants from a base of 20 enrollees [the program was responsible for 67% of Suntory’s 2018 annual sales]; Targeted and secured a sizeable wallet share of these wholesalers in key markets across Northern Nigeria.RESPONSIBILITIES:➢ Meticulously executed the commercial plan encompassing both product solutions and customer activation; Crafted strategies for meeting new products volume targets; formulated and implemented new product penetration strategy; Identified new channel opportunities for Suntory brands for distribution and visibility and planned, implemented and evaluated trade promotions in line with brand objectives/strategies.➢ Enthusiastically drove awareness in the trade by identifying and executing activity in the right channels; utilized strategic insights and business analysis to support key internal teams across brand, trade marketing and sales; Championed customer marketing for the region for all NPI related initiatives from strategy execution to drive brand trade penetration and sales; Provided monthly market report and recruited, trained and managed merchandisers in store and general trade. Show less

Northern Region, Nigeria

RESPONSIBILITIES:➢ Developed and executed capability on category, brand & channel trends, shopper/consumer insights and their translation into plans and activations; Developed engaging BLT activities which reflected the channel, customer, shopper & consumer needs/behavior always with goals to meet on the ‘’Path to Purchase” and guided investment of A&P behind sales & category drivers to maximize (ROI).➢ Championed the marketing for all internal cross-functional projects aimed at driving… Show more RESPONSIBILITIES:➢ Developed and executed capability on category, brand & channel trends, shopper/consumer insights and their translation into plans and activations; Developed engaging BLT activities which reflected the channel, customer, shopper & consumer needs/behavior always with goals to meet on the ‘’Path to Purchase” and guided investment of A&P behind sales & category drivers to maximize (ROI).➢ Championed the marketing for all internal cross-functional projects aimed at driving sales strategy & executing the plan sales value target of the business and strategized, negotiated, planned & owned activation of Large Gathering Events in the region, purposefully to drive sales, visibility & recruit new users. Show less

Niger State

ACCOMPLISHMENTS:➢ Appointed a new partner for the business in Niger State; Developed territory alignment plan; increased the sales revenue of the location leading to one of the first ten to start the new way of selling [Project Milky Way]; First to introduce First to introduce trade meeting with patent medicine dealers on OTC business in the north; Increased the average sales revenue of my location by 38% over last year, i.e. 2011 Vs 2010; Increased the sales value/revenue of my location by… Show more ACCOMPLISHMENTS:➢ Appointed a new partner for the business in Niger State; Developed territory alignment plan; increased the sales revenue of the location leading to one of the first ten to start the new way of selling [Project Milky Way]; First to introduce First to introduce trade meeting with patent medicine dealers on OTC business in the north; Increased the average sales revenue of my location by 38% over last year, i.e. 2011 Vs 2010; Increased the sales value/revenue of my location by 119% within 3 years, i.e. from 2009 to 2012 and Increased the customer data base by 100+%.RESPONSIBILITIES:➢ POS & promotional support through insight and analysis in order to support key internal teams across brand, trade marketing and Sales; Executed the commercial plan for encompassing both product solutions & customer activation; Coordinated sales activities towards achieving territory volume/value target and managed customers’ relationship, distributors’ accounts & businesses to ensure achievement of set value target.➢ Built a strong and competent sales team through quality leadership & training; Drove awareness in the trade by identifying and executing activity in the right channels; conducted trade margin analysis, forecasting and stock planning for the company. Show less