A Digital Storyteller and Content Strategist with a sharp business acumen and strong background in user experience design. Expert at building captivating and compelling messaging for complex products – leveraging data to research and analyze user needs, objectives, and business cases. A critical thinker who sees the big picture and instinctively finds relevance and engaging narrative hooks in the seemingly banal.An experienced Community Manager who lives and breathes the Israeli digital media and online publishing ecosystems. Naturally manages multiple stakeholders and partners with cross functional teams to optimize the customer lifecycle journey. Driven by the challenge of creative problem solving in highly competitive markets.