The company provides IT and Business consulting services and solutions. Key Clients: The New York Times, Cablevision, Rasco, Rainbow MediaThe core principles of ACBL CORP are grounded in the delivery of measurable added value and guaranteed client satisfaction. Many vendor solutions, services, new systems implementation and projects are executed at significant cost but results and ROI are not attained. Vendor’s marketing materials, presentations and sales are well executed but often deliverables and services end up below expectations. I identified a need and opportunity to deliver value and formed a company that uses Technology, Data and Vendor Management to create immediate and direct business value by establishing upfront success KPI’s and guaranteeing results. Specialties: Strategic Business & IT planning, Systems Architecture & Design, Web Interfaces, Budget Planning & Management, Technological Process Improvement, Process Re-engineering, Large Systems Integration & Consolidation, Circulation & Advertising Systems, Information System Design, CRM, Data Warehouse Build & Integration, Sales Force Automation, Vendor Management & Contract Negotiations, Offshore & Outsource Expert, Program & Project Management, Organizational Transformation & Change Management.

Investment Company. * Industrial/Business sector lead for HBS Alumni Angels of Greater New York. Investor and mentor supporting startups in the US and Israel ecosystems.* Managing a private Real Estate fund that provides short term lending and bridge loans to clients for construction and renovation projects in NYC.

Real Estate CompanyExtensive experience in real estate development, construction and management, successfully executed dozens of projects and business transactions in NYC, Florida and Israel. Expert in distress asset class type - purchase, financing, restructuring and successful Exit. Key factors of success: Expert knowledge of real estate and financing, strong project management, attention to details, long standing vendor relationships and top notch execution. Our team includes skilled Project and Budget Managers and Technology Experts.Projects:Ground up construction of multi-family buildings in Brooklyn. Buildings completed on time and on budget. Prior to that completed 6 family and 8 family buildings in Bushwick and Williamsburg. Restoration and renovation of single and multi-family houses in Brooklyn and Queens. Efficient design and optimal space utilization allow for easy re-sale. Custom construction projects in Sarasota, Tampa and Ft-Myers, Florida. Provided Contractor Services and Consulting Services to assist in major development projects in NYC including a 24 unit building in Brooklyn. Provided Property Management Service for commercial and residential buildings for maximum efficiency and low turnover.

The New York Times Company was emerging from a large SAP implementation and needed to chart a new course for its systems, resources and processes. As the “Systems Expert” I was assigned to the IT future leaders council, reporting to the CIO with the task of reversing the negative trends in the department. Within one year, I put a vendor management strategy in place for an effective offshore/outsource sustainable solution. I formulated an approach to support legacy systems and moved forward with recommendations for new systems and data structures.Tasks and Achievements:Modeled an improved IT organization for a faster moving and more agile department, created a recommendation for a Matrix organization structure and introduced focus on project management rigor to facilitate better resource sharing, more effective communication of priorities and progress to the masthead with the goal for a better internal accountability.Restructured the department and created a strategic outsourcing arm combined of local and offshore engagements as part of a long term vision for a high performance IT organization. First year assessment of new structure showed increased productivity, increased resource capacity and reduced overall costs of 10%.Partnered with the internal groups to develop, create interfaces and launch several new products including Kindle, Times Reader, Times Store and the mobile apps for home delivery. Identified multiple customer touch points across channels and per customer interaction choices and proposed ways to increase customer brand interaction.Worked on the data strategy consolidation vision and road map for a shared digital environment that sets the infrastructure for a data sharing and building of new online digital apps. I enhanced the systems for the consumer base while increasing the value for the advertiser base by accumulating needed information for timely and effective ad placements through the online and mobile user interactions.

City and Suburban is a subsidiary of the New York Times Company that handles all single copy Sales and Distribution across the country for the New York Times and additional titles, servicing over 100 publishers. As the “Creative Opportunity Finder” I was appointed to lead the IT and Business Development departments reporting to the president of C&S and tasked with finding new opportunities using new systems, products and processes to maximize revenue and cut costs. Tasks and Achievements:Created new opportunities in Sales using Sales Force, implemented new processes and tools to facilitate this initiative and created an immediate and direct impact to the company’s bottom line with substantial incremental revenue. I boosted the sales strategy, using SFDC on the web, generating incremental bottom line impact of over $1M annually. Provided easy tools to increase sales, track new accounts, created effective dashboard management reports and allowed for tracking of sales activity across retail stores, hotels, education sales and corporate sales. At the same time, I restructured, streamlined and created an effective project delivery office to clean up 3 years of backlogs of project requests. Oversaw the optimization of business processes, application systems and infrastructure as part of the consolidation of the C&S subsidiary operation to the central NYC operation. I executed a smooth transition to a new location for a seamless user and customer experience. Developed methodology for effective project management across multiple geographies and multiple departments for a high performance IT group. Introduced tools for accurate project assessments and resource management to include cost effective prioritization and ROI feedback loop.

The New York Times Company was looking for a way to effectively market to prospects and core customers as well as allocate marketing dollars more productively across channels. As the Customer Marketing and Data Guru, I was asked to design and lead the CRM and Data warehouse project. This project touched every system at the New York Times and required expert planning. It delivered results in phases and was backed up by extensive change management and organizational transformation tactics. The systems and processes are in place and serve as the foundation for the Marketing engine. The data warehouse is the perfect hub of rich customer information. Tasks and Achievements:Oversaw the creation of best-in-class CRM systems including an Enterprise Information Architecture, Data transformation and Data Governance. We were able to create new acquisition and retention models while reducing customer churn significantly, saving the company $5M annually, while connecting the digital and the print customer campaigns.Built a state-of-the art marketing engine with a full-circle feedback loop to launch effective marketing via structured Campaign Management systems and fully automated real time Call Center operation. Enabled call center with automatic scripts based on data criteria to offer up sell and cross sell opportunities on inbound calls. Developed e-commerce strategy and built the Home Delivery Web Site to include real-time transcriptional interface to back-end operation with complete transparency for call center operation. When the NYT decided to launch its national edition expansion, I was assigned to lead it. Finding ways to launch 4-5 new national sites each month, including integration to local newspaper company printing presses and delivery operations. The successful expansion positioned the NYT as a national presence across over 300 locations and their achieving $1B in advertising revenue.

While still in College, I was hired by the New York Times and wrote the first 24 hour system simulation, utilizing shadow regions for their entire customer service operations, in effect, saving millions in upgrade costs. Surprisingly, some of the systems I wrote are still running on their mainframe till this day.Built new Circulation systems using new online technology. Designed and built the Delivery and Distribution systems, Customer Care and Billing systems, Management Reporting and tracking systems, Depot and 3rd party interface systems.