Digital Marketing: PPC specialist, digital assets management, social media management, content writing. Deep knowledge of various social media platforms, including: Google Ads (Adwords), Google Grants for Non-profit organizations, Facebook (pages & communities), Instagram, YouTube, WhatsApp, Twitter, Pinterest and LinkedIn. Managing digital marketing execution and campaigns. High level writing of Hebrew marketing content for social media, websites, newsletters, video content, landing pages, blogs, etc. Fluent writing of marketing content in English. Competence in measurement, monitoring and gaining insights from analytical marketing reports.Creating new trends in social media marketing of CET content.Leading, marketing and execution of new projects, including launching of new products (innovative digital learning platforms, mobile APPS, new book series, etc.).Social media promotion & PR for EdTech shows of CET's technological start-ups and incubator, organizing conferences, training days, etc.

Managing the marketing and advertising of theatrical movies from Twenty-Century Fox and Sony Pictures studios.Including decision making with respect to: which movies to distribute in Israel, building the marketing strategy, digital and traditional media budget and spread (digital, TV, Radio, outdoors), leading the production of movie premiers, managing and negotiation co-operations with commercial companies around each movie release.

Responsibility for promotion of Yediot's subscription service, including marketing and advertising. Engagement and negotiations with enterprise customers: Elite, New Pharm, Hamashbir, Israair, etc.