Lucas Ayala Email & Phone Number

Santa Tecla, Sv

• Building and evolving the Etherfuse brand by creating key assets like product logos, pitch decks, presentations, merchandise, and branded materials.• Designed in Figma, and kept the website updated on Webflow, ensuring it stays fresh and user-friendly.• Created the UI/UX for Etherfuse’s platform, crafting a clean, intuitive dashboard and visuals for all products.• Leading social media campaigns and designed blog visuals to boost brand visibility and engagement.• Working across branding, social media, web, product, UX, and UI design to align with Etherfuse’s mission of connecting Real-World Assets with blockchain technology.

Estados Unidos

• Redesigned and oversaw the migration of the company marketing website to Webflow, later maintaining and updating it to align with brand standards.• Designed and launched multiple landing pages as part of targeted marketing strategies to enhance brand presence and user engagement.• Created and maintained consistent branding across platforms (Twitter, Instagram, LinkedIn) and marketing assets like one-pagers, conference presentations, pitchdecks and flyers.• Led co-branding and event design for Web3 and hackathon events, including merchandise and marketing assets.• Collaborated with HR and growth teams to develop visually engaging digital assets for recruitment and outreach.

San Salvador, El Salvador

• Planned, researched, and prototyped digital products using Google’s Design Sprint methodology, delivering high-quality outputs within five-day cycles.• Designed and tested Minimum Viable Products (MVPs) for innovative projects, including a fintech app, AI software prototype, and NFTs platform.• Streamlined the prototyping process with UX/UI expertise to ensure seamless user experiences and functional designs for product testing.

El Salvador

• Developed comprehensive brand guidelines and key visuals for ad campaigns, overseeing the creative process from initial concept to final production.• Designed and art-directed multi-platform campaigns across diverse industries, including automotive, banking, telecom, consumer goods, retail, Beverage, and education.• Collaborated with cross-functional teams, including copywriters, strategists, and production teams, to ensure cohesive messaging and high-quality creative output.• Directed photoshoots, video productions, and post-production processes to deliver visually compelling and impactful assets.• Ensured all creative work adhered to brand guidelines while pushing creative boundaries to elevate brand identity and storytelling.• Provided mentorship to junior designers, fostering a collaborative environment and maintaining high creative standards.

El Salvador

Honduras

Ui Bootcamp

Especialización En Ux/Ui: User Experience & Interface Design, Diseño De Productos Digitales

Education record