Our mission is to make market research accessible to all businesses, providing actionable consumer insights and analyses for product development, marketing, pricing, market sizing and more.Expertise in both Qualitative and Quantitative Market Research.ayala@harkresearch.comwww.harkresearch.comWhat our clients are saying:"HARK gave us exactly what we wanted and much more! The insights that we were able to gain are gold for us, and Ayala was leading us through the process in the most professional manner anyone could expect.""HARK Research offers the most sophisticated marketing tools on the planet at a price that is accessible for small and entrepreneurial companies. In addition, their clear expertise and experience comes through during expertly guided consumer interviews. If you're looking for outside help for your market research needs, then you've found the right partner with HARK Research." "HARK was extremely efficient in helping us to structure our customer survey. The result was quickly having questions that were purposeful and deliberate.""Ayala jumped in very quickly to help Pinger solve pressing business issues and plug holes in our research practice. Once on board, she got up to speed and turned around projects very quickly. Not only did she help out the Marketing team with basic research design but conducted User Research on our behalf for a new product line that was executed efficiently and led to a wealth of learnings for us to keep our development moving along. I'd highly recommend her for projects big and small.""Ayala was incredibly helpful in utilizing market research data to inform the direction of our business. She tapped into a deep and varied community of moms and moms-to-be with an effective and rewarding survey. The results were comprehensive enough that we can now make concrete business decisions on the back of the data."

• Lead all aspects of quantitative market research projects including development of multi-market surveys, fieldwork, data analytics, and reporting for Higher Education institutions.

Clients include Becton Dickinson, J&J, Celgene, Spectranetics, Red Bull, and McNeil Consumer Healthcare.• Lead multiple segmentation, brand positioning and innovation studies for a multinational consumer packaged goods manufacturer • Conduct messaging and pricing studies for top-tier medical device companies • Use conjoint analysis to understand consumer preferences and facilitate research and development initiatives for leading brands• Lead all aspects of quantitative and qualitative market research projects including development of surveys and discussion guides, fieldwork, pre-tests and moderating, and data analytics • Mentor and develop junior members of the delivery team

• Rebranded company by creating marketing materials and initiating business development tactics for Prosoft’s new CRO services including CMC Development, Clinical Trial Management and Regulatory Operations• Worked closely with CEO to create customized capabilities presentations for pharmaceutical and biotech clients• Acquired leads and prospective clients by attending multiple conferences and trade shows including DIA and ENAR

• Promoted to a managerial role responsible for marketing initiatives, data analysis, client deliverables, training US clients, and sales of US Promotion Data• Prepared, organized and delivered proposals and market research findings to USA clients• Generated leads and acquired clients by writing and sending weekly marketing newsletters pertaining to USA pharmaceutical promotion activity, attending conferences and events, and creating online and print ads• Analyzed and presented multi-channel market research data to provide clients’ insight on competitive promotion activity in the market• Collaborated with upper management and analytics team to develop new research strategies• Wrote screeners and surveys given to healthcare professionals and analyzed primary market research results• Created dashboards of quantitative promotion data using Excel and Powerpoint and presented findings to top-tier clients• Analyzed market trends and created weekly newsletters sent nationwide to marketing and market research professionals in order to generate leads

• Programmed an innovative, interactive software used for expeditious analysis of data at Data Monitoring Committee (DMC) and Data Safety Monitoring Board (DSMB) meetings using Visual Basic in MS Excel• Prepared tables and listings and performed statistical analysis for clinical trials in Dermatology, Oncology, and Neurology using SAS• Developed and maintained an adverse event tracking database that allows users to search for adverse drug reactions reported to the FDA• Presented company’s services at four national conventions and conferences including the DIA and the ASA annual meetings