Sergio Ayala Email & Phone Number

Bogotá, Capital District, Colombia

Bogota, D.C., Capital District, Colombia

- Lead the regional Data Science team based in Brazil, Colombia, Chile and Ecuador. - Lead transformation of the region towards a competitive company in the use of AI, in collaboration with other areas. By promoting Data Science Best Practices across the globe. Implemented models produced $1,7M USD of financial benefit to the company, directly impacting.

Bogotá D.C., Colombia

- Developed global data strategies and comprehensive data analysis to give the company full knowledge of its audience and market.- Drove change in customer loyalty program from product approach to customer-centric approach based on customer lifetime value models; gained the trust and cooperation of the marketing department in order to activate the.

Bogotá D.C. Area, Colombia

- Articulated products based on the exploration and exploitation of third-party data.

Bogotá D.C. Area, Colombia

- Designed and prepared case studies for "Applied Data Science" class on the MSc. Information Engineering. Presented and explained the cases to 35 students.

Bogotá D.C. Area, Colombia

- Designed the expansion and distribution plan of the OTC brands of the company based on a rigorous analysis of several financial, demographic, and market indicators; recommendations were adopted by Heel’s Senior Management.- Designed and built dashboard of sales channel indicators for pharmacies.- Planned and implemented nationwide market research.

Mba, Business Administration And Management, General, Master

Msc In Data Science, Master Of Science

Bsc Industrial Engineering, Bachelor Of Science

Activities and Societies: Math Tutor Coordinator