Upscale personal care products engineered for men.

Financial customer acquisition on massive scale through digital content.

DesignPax is a self-serve design platform which allows online marketers to quickly order fully-customized banner ads, logos, landing pages, email designs and more, and receive professionally designed, campaign-ready graphics within 48-72 hours. Formed to help marketing managers, small-business owners and affiliate marketers slash the cost of production.

Dispop is a self-serve RTB display platform which allows businesses to launch and manage effective advertising campaigns on the web and Facebook in the easiest possible way. Connected to all the major ad exchanges worldwide, Dispop has built a DSP that's accessible to small and medium sized businesses.

Responsible for signing up new publishers for the Sponsored Listings division of Advertising.com (formerly known as Quigo/ AdSonar). Closed strategic partnership deals with over 50 premium online publishers in key verticals including news, finance, entertainment and career. Notable deals included WashingtonPost.com, Weather.com, Pandora, Fandango, ABC, Mail.com, Earthlink and many more. Established a monthly run rate of $450,000 in new publisher revenue representing over 10% of all 3rd party network revenue. Structured and negotiated multi-year deals with various revenue models, including CPM guarantees, revenues shares, and page view minimums. Built revenue projections utilizing analogs and ad placement mockups based on best practices.Provided training to Account Executives across the country on the core functionalities of the Sponsored Listings program, its reporting tools, the business development process and its advantages compared to competing networks.

Pursued and negotiated CPC/CPM deals with advertisers for a publisher with over 11 million monthly unique visitors.Managed existing and new ad accounts – optimized banner creative with advertisers, coordinated insertions/ad banner rotations and tracked campaign impressions/CTR/ROI.Utilized statistical traffic analysis reports (Omniture) in conjunction with Nielsen Net Ratings @Plan reports and internal statistical & demographical data to fit potential advertisers with existing user base.Controlled the placement of CPM ad networks and affiliate programs in North America.