Muhammad Ayan Baig Email & Phone Number

Islāmābād, Pakistan

• Leading product, design, and content teams to create compelling ad creatives and enhance the user acquisition funnel, resulting in a 23% increase in subscription conversion rates and 10% increase in ROI
• Utilized advanced analytics, A/B testing, and channel exploration to optimize targeting and creative strategies, increasing Return on Ad Spend (ROAS) by 35% across a $1M+ budget.
• Launched a new app following comprehensive market and competitor research, generating an additional 5% profit revenue stream for the company.
• Work closely with various teams (e.g. app store optimization, product, designers, influencers) to align on campaign development and new launches of applications
• Developed and implemented processes and frameworks for the growth team to optimize resource allocation and enhance data visibility through the creation of automated dashboards

Islamabad, Islāmābād, Pakistan

• Performed comprehensive customer segmentation and journey mapping analysis to effectively manage their lifecycle up to the third order within a month. This strategic approach led to a notable 3% increase in M1 retention.
• Conceptualized and implemented the go-to-market strategy for the launch of Makaz’s IOS App
• Conducted in-depth user behavior analysis and devised a retention-focused reward system, leading to a significant 43% reduction in overall marketing spend.
• Spearheaded multiple new user conversion functionalities within the product, resulting in a significant increase in the overall product conversion rate from 5% to 24%.
• Responsible for crafting daily in-app marketing campaigns, consistently driving a 45% average increase in sales and a 30% average boost in user activation on an offer day.
• Managed channel-based acquisition with a CAC consistently 2x lower than industry standards, ensuring cost-effective and efficient acquisition strategies.

Islāmābād, Pakistan

• Implemented A/B testing methods for Google Ads optimization, achieving a substantial 90% reduction in Cost Per Install. Simultaneously, improved conversion rates by 30% and increased interaction rates by 40%, scaling.
• Collaborated with an SEO agency to enhance website-to-application conversion, leading to a 15% decrease in bounce rate and a 21% increase in acquisition through the website.
• Streamlined A/B testing on Play Store and App Store to optimize store listings, achieving the ranking of 2nd on Play Store and 7th on the App Store in the Pakistan shopping category.
• Devised Mixpanel alarm system for swift critical function failure detection, ensuring a smooth user experience. Programmed a Slack bot to automate hourly growth KPI monitoring, saving manual hours, providing early.
• Engineered automated dashboards on Tableau, Mixpanel, Google Sheets, and PowerBi for enhanced business visibility. Facilitating timely actions across departments for efficient decision-making.

• Assisting in the course "Introduction to Statistics", micromanaging 120 students.
• Developing grade sheets for students.
• Checking quizzes.

Karāchi, Sindh, Pakistan

• Assisted the courses Brand Management and Principles of Marketing, managing more than 150 students in day-to-day course work.
• Checked quizzes and term projects throughout the course.
• Developed and maintained grade sheets for both courses.
• Gave lectures upon the topic "Marketing by Numbers", teaching students the importance of marketing analytics in today's world.

• Developed Marketing content on social media. Devised the flow of Human Resources which includes, constructing road maps for the hiring of tutors, developing term and condition contracts for employees.
• Worked on Canva to design innovative posters for market penetration.
• Devised Market awareness strategy which resulted in a 60% increase in the overall brand awareness, a 100% increase in the job applications, and a 40% increase in the engagements on social media platforms.
• Developed a Business proposal for the investors and clients, which helped in securing 1 investor and 2 clients in the time.
• Responsible for Carrying out the recruitment process of the applicants ensuring smooth induction.

Pakistan

• Directed the DVC for Maqsad, which originated more than 20K downloads.
• Conceptualized Facebook and Google ads, which prompted an 856% increase in followers on Facebook and Instagram and generated more than 5K downloads on the mobile app.
• Handled social media posting which followed an approximate 300% increase in engagement metrics.

Islamabad, Islāmābād, Pakistan

• Conducted research and report the opportunity presented by the B2B e-commerce compared to the conventional method of distribution.
• Performed in-depth analysis on setting up PTC's e-commerce platform Vs partnering with existing ones.
• Documented the strategy roadmap for the organization’s e-commerce platform to increase the efficiency of distribution by 7%.

Karāchi, Sindh, Pakistan

• Established organic social media marketing strategy for the company due to which the engagement of social media handles grew by 40%.
• Developed paid social media campaign for April, which improved the visibility of the page by 60% and conversion by 15%.
• Assisted in improving the layout of the company's website, which increased the conversion rate by 20% and reduced the website's bounce rate by 5%.

• Responsible to assist 60 students with the course Introduction to Academic.
• Worked with the instructor to formulate course material and grading plans,
• Conducted counseling sessions for the students with respect to term papers.
• Assisted the instructor in the hybrid model managing the online division of the class.

• Negotiated with multiple sponsors such as Sana Safinaz, The Big Bang, and Greeno locking a total of PKR 800K in terms of sponsorships.
• Conducted 51 Campus drives for the IBAC 6.0, spreading awareness and collecting participants for the conference through campus drives and cold calls.
• Pilot the registration of 500 participants through online forms from all over Pakistan.

• Lead the team to conduct primary research which opened new opportunities for the company.
• Assisted in developing the new product related to FinTech.

Karāchi, Sindh, Pakistan

• Devised market penetration strategy, which resulted in an increase of 30% in the overall brand awareness.
• Developed content for the social media website which includes videos, posters, captions, and blogs.
• Carried out primary research to identify the target audience.

• Supervised the website and increased the visibility by 20% and increased the profit by 10%.
• Supervised the social media accounts and while doing that increased the visibility by 60% and engagements by 40%.
• Coordinated with the leading industry members and arranged interviews for the company.
• Initiated a separate program series which increased the traffic on the social media account and website.
• Designed cooperate proposals through coordinating with the CEO.

• Worked remotely and ensured maximum brand outreach in Pakistan.
• Led the team in creating content and post on the newly launched app in Pakistan.
• Boosted the number of App downloads by 40% in Pakistan through strategic marketing on social media platforms.
• Contacted potential social media influencers for Jetzy app endorsement.

Bachelor Of Science - Bs, Economics, 3.65 / 4.00 - Dean'S List Top 5%

Activities and Societies: I am a socially active person who invests his free time in sports and societies. I have been a part of every.

Alevel, Pre-Engineering

O Levels, Pre-Engineering