Muhammad Ayan Baig Email & Phone Number

Islāmābād, Pakistan

• Leading product, design, and content teams to create compelling ad creatives and enhance the user acquisition funnel, resulting in a 23% increase in subscription conversion rates and 10% increase in ROI • Utilized advanced analytics, A/B testing, and channel exploration to optimize targeting and creative strategies, increasing Return on Ad Spend (ROAS) by 35% across a $1M+ budget. • Launched a new app following comprehensive market and competitor research, generating an additional 5% profit revenue stream for the company.• Work closely with various teams (e.g. app store optimization, product, designers, influencers) to align on campaign development and new launches of applications• Developed and implemented processes and frameworks for the growth team to optimize resource allocation and enhance data visibility through the creation of automated dashboards

Islamabad, Islāmābād, Pakistan

• Performed comprehensive customer segmentation and journey mapping analysis to effectively manage their lifecycle up to the third order within a month. This strategic approach led to a notable 3% increase in M1 retention.• Conceptualized and implemented the go-to-market strategy for the launch of Makaz’s IOS App • Conducted in-depth user behavior analysis and devised a retention-focused reward system, leading to a significant 43% reduction in overall marketing spend.• Spearheaded multiple new user conversion functionalities within the product, resulting in a significant increase in the overall product conversion rate from 5% to 24%.• Responsible for crafting daily in-app marketing campaigns, consistently driving a 45% average increase in sales and a 30% average boost in user activation on an offer day. • Managed channel-based acquisition with a CAC consistently 2x lower than industry standards, ensuring cost-effective and efficient acquisition strategies.• Implemented product-centric retention strategies such as Streak offer and monthly offers, effectively reducing monthly churn from 43% to 26%.• Performed detailed user behavior analysis to identify power users in Markaz Application, leveraging those insights to enhance overall M3 retention by 2% and elevate order frequency by 29%.

Islāmābād, Pakistan

• Implemented A/B testing methods for Google Ads optimization, achieving a substantial 90% reduction in Cost Per Install. Simultaneously, improved conversion rates by 30% and increased interaction rates by 40%, scaling from 100K installs to 3M+ installs within a one-year period.• Collaborated with an SEO agency to enhance website-to-application conversion, leading to a 15% decrease in bounce rate and a 21% increase in acquisition through the website.• Streamlined A/B testing on Play Store and App Store to optimize store listings, achieving the ranking of 2nd on Play Store and 7th on the App Store in the Pakistan shopping category.• Devised Mixpanel alarm system for swift critical function failure detection, ensuring a smooth user experience. Programmed a Slack bot to automate hourly growth KPI monitoring, saving manual hours, providing early detection, and enabling proactive actions based on predictions. • Engineered automated dashboards on Tableau, Mixpanel, Google Sheets, and PowerBi for enhanced business visibility. Facilitating timely actions across departments for efficient decision-making.

• Assisting in the course "Introduction to Statistics", micromanaging 120 students. • Developing grade sheets for students. • Checking quizzes.

Karāchi, Sindh, Pakistan

• Assisted the courses Brand Management and Principles of Marketing, managing more than 150 students in day-to-day course work. • Checked quizzes and term projects throughout the course. • Developed and maintained grade sheets for both courses. • Gave lectures upon the topic "Marketing by Numbers", teaching students the importance of marketing analytics in today's world.

• Developed Marketing content on social media. Devised the flow of Human Resources which includes, constructing road maps for the hiring of tutors, developing term and condition contracts for employees. • Worked on Canva to design innovative posters for market penetration. • Devised Market awareness strategy which resulted in a 60% increase in the overall brand awareness, a 100% increase in the job applications, and a 40% increase in the engagements on social media platforms. • Developed a Business proposal for the investors and clients, which helped in securing 1 investor and 2 clients in the time.• Responsible for Carrying out the recruitment process of the applicants ensuring smooth induction.

Pakistan

• Directed the DVC for Maqsad, which originated more than 20K downloads. • Conceptualized Facebook and Google ads, which prompted an 856% increase in followers on Facebook and Instagram and generated more than 5K downloads on the mobile app. • Handled social media posting which followed an approximate 300% increase in engagement metrics.

Islamabad, Islāmābād, Pakistan

• Conducted research and report the opportunity presented by the B2B e-commerce compared to the conventional method of distribution. • Performed in-depth analysis on setting up PTC's e-commerce platform Vs partnering with existing ones. • Documented the strategy roadmap for the organization’s e-commerce platform to increase the efficiency of distribution by 7%.

Karāchi, Sindh, Pakistan

• Established organic social media marketing strategy for the company due to which the engagement of social media handles grew by 40%. • Developed paid social media campaign for April, which improved the visibility of the page by 60% and conversion by 15%. • Assisted in improving the layout of the company's website, which increased the conversion rate by 20% and reduced the website's bounce rate by 5%.

• Responsible to assist 60 students with the course Introduction to Academic. • Worked with the instructor to formulate course material and grading plans, • Conducted counseling sessions for the students with respect to term papers. • Assisted the instructor in the hybrid model managing the online division of the class.

• Negotiated with multiple sponsors such as Sana Safinaz, The Big Bang, and Greeno locking a total of PKR 800K in terms of sponsorships.• Conducted 51 Campus drives for the IBAC 6.0, spreading awareness and collecting participants for the conference through campus drives and cold calls. • Pilot the registration of 500 participants through online forms from all over Pakistan.

• Lead the team to conduct primary research which opened new opportunities for the company. • Assisted in developing the new product related to FinTech.

Karāchi, Sindh, Pakistan

• Devised market penetration strategy, which resulted in an increase of 30% in the overall brand awareness. • Developed content for the social media website which includes videos, posters, captions, and blogs.• Carried out primary research to identify the target audience.

• Supervised the website and increased the visibility by 20% and increased the profit by 10%. • Supervised the social media accounts and while doing that increased the visibility by 60% and engagements by 40%. • Coordinated with the leading industry members and arranged interviews for the company.• Initiated a separate program series which increased the traffic on the social media account and website. • Designed cooperate proposals through coordinating with the CEO.

• Worked remotely and ensured maximum brand outreach in Pakistan.• Led the team in creating content and post on the newly launched app in Pakistan. • Boosted the number of App downloads by 40% in Pakistan through strategic marketing on social media platforms. • Contacted potential social media influencers for Jetzy app endorsement.

Bachelor Of Science - Bs, Economics, 3.65 / 4.00 - Dean'S List Top 5%

Activities and Societies: I am a socially active person who invests his free time in sports and societies. I have been a part of every.

Alevel, Pre-Engineering

O Levels, Pre-Engineering