Ayan Gilbert Email & Phone Number

In my role as a Marketing Manager & Analyst, I delved deep into financial data, market trends, and competitor activities, identifying key areas for improvement and celebrating successes. By offering comprehensive analytical support, I evaluated the effectiveness of marketing initiatives against budgets and assessed the viability of proposed business strategies. I managed ad accounts across platforms like Google Ads and Facebook Ads, ensuring their alignment with broader marketing objectives. Collaborating closely with cross-functional teams, I harmonized ad strategies to achieve our collective goals, driving impactful and measurable results.Below listed are some of my achievements within this role:• Analyzed ad data to refine targeting and improve ROI by collaborating with clients' business objectives.• Steered business growth and expanded market presence by executing marketing campaigns across various channels.• Increased conversion rates and reduced cost per acquisition by conducting A/B testing and improving ad creatives.• Achieved desired results and enhanced brand visibility by designing effective marketing programs and promotions.• Optimized ad performance and achieved client goals by developing and implementing strategic advertising campaigns.

As a Digital Marketing Manager, I spearheaded primary market research initiatives to uncover actionable insights that informed our strategic marketing decisions. I crafted compelling email templates and sequences using HTML and JavaScript, significantly enhancing campaign effectiveness. By integrating Salesforce, I streamlined team operations and automated survey creation processes, driving efficiency and accuracy in our marketing efforts.Below listed are some of my achievements within this role:● Utilized HTML and CSS to optimize email campaigns, resulting in improved click-through rates (CTR) and email open rates.● Improved click-through rates by 40%, raised engagement metrics by 45%, and improved lead generation by 50% compared to previous marketing efforts.● Developed testing protocols for marketing campaigns to optimize channel effectiveness, messaging impact, and audience targeting through collaboration with R&D and consulting agencies.● Achieved 25% increase in website traffic, enhanced conversion rates by 30%, and elevated brand awareness by 35% within target market by fostering enduring partnerships with agency collaborators to ensure implementation of marketing programs.

As a Marketing Director and Sales Manager, I spearheaded the definition of KPIs, meticulously evaluated team performance, and uncovered growth opportunities that propelled process improvements. I led cross-functional teams with a focus on effective copywriting, precise editing, and dynamic social media management. By delving into social media interactions and leveraging data analytics, I assessed online performance and closely monitored site traffic. I conducted in-depth market research to stay ahead of competitor trends, managed project budgets with precision, and developed innovative concepts that drove our strategic initiatives.Below listed are some of my achievements within this role:• Improved cost of customer acquisition from 1:1 to 4:1.• Managed content creation to increase Facebook engagement rates by up to 400%.• Enhanced email campaign open rates from 8% to 25% by executing advanced copywriting techniques.• Achieved combined objectives across marketing projects and promotional campaigns by leading high-performance teams.• Expanded customer base, maximized revenue, and facilitated business development by creating/executing marketing strategies.• Assured exceptional customer service delivery by collaborating with stakeholders, negotiating contracts, and managing client relationships.

I mentored teams to boost skills, tracked performance against KPIs, and promoted continuous growth. By defining objectives, I aligned marketing efforts with milestones and directed strategic operations. I crafted compelling content through strategic copywriting and editing of ads and social media posts. My market research and refined content strategies drove successful advertising campaigns, including leading the impactful winter 2019 email campaigns for our local branch.Below listed are some of my achievements within this role:● Maintained productive and collaborative office environment by ensuring smooth operational workflows.● Increased customer engagement through direct mailers from 1% to 5% by implementing new copywriting techniques.● Drove brand positioning and development by designing and executing marketing programs and promotional campaigns across multiple channels.

As a Marketing Specialist, I optimized B2B marketing operations using Marketo, supporting team efforts in social media management, event planning, direct marketing, and advertising. I oversaw strategic management of social media platforms, conducted meticulous copy editing, and orchestrated effective email campaigns. Additionally, I played a pivotal role in integrating a new VR feature into the NBA League Pass app, overseeing UI testing in collaboration with Turner Broadcasting to enhance user engagement.Below listed are some of my achievements within this role:● Addressed queries, promoted company services, and provided hands-on support by coordinating with clients.● Drove networking and lead generation by cultivating and maintaining long-term relationships with key stakeholders.● Enhanced customer engagement, revenue, and business development by collaborating on marketing strategies with skilled marketing team.

Bachelors Of Science In Software Engineering, Software Engineering

Activities and Societies: National Society of Leadership and SuccessAcquire comprehensive knowledge of software engineering principles.

Education record

Marketing And Mass Communications