Ayan Sen Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

Posted in H.O. leading strategic marketing initiative and Marketing execution Framework across the country.Devising process and Marketing SOPs in line with organisational policies and guidelines.Developing annual marketing calendar as per annual marketing budget.Managing ATL & BTL marketing initiatives. Steering a fast track expansion drive program to meet organisational objectives.Reporting to the Chief of Marketing

Kolkata, West Bengal, India

Collaborating with the marketing manager to develop and implement effective marketing campaignsOverseeing the day-to-day execution of marketing activities, ensuring deadlines and quality standards are metAnalyzing campaign performance data and providing recommendations to optimize future initiativesServing as a liaison between the marketing team and other departments to ensure alignmentSupporting the training and development of junior marketing professionals.Reporting to the Marketing Manager

Kolkata, West Bengal, India

Market Research: Analyzing local market trends, customer behaviors, and competitive landscapes to inform marketing strategies.Campaign Management: Designing and implementing marketing campaigns that resonate with regional audiences, including digital, print, and event-based initiatives.Local Partnerships: Building relationships with local businesses, media, and influencers to enhance brand presence and drive regional engagement.Budget Management: Allocating and managing the marketing budget for the region, ensuring cost-effective use of resources.Performance Analysis: Monitoring and evaluating the effectiveness of marketing efforts through metrics and KPIs, and making data-driven adjustments as needed.Collaboration: Working closely with regional sales teams and other departments to ensure alignment between marketing efforts and business goals.Content Creation: Developing and tailoring content that appeals to the regional audience, including advertisements, social media posts, and promotional materialsReporting to GM Marketing

Kolkata, West Bengal, India

• Created effective messaging using language, graphics, and marketing collateral.• Developed partnerships with local businesses to secure third-party promotions.• Wrote off-site SEO content such as press releases, guest blog posts and informational article suggestions, pitches.• Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.• Wrote an average of 5-8 press releases and media advisories each month for event announcements and public relations efforts.• Reviewed and edited destination website to guarantee high content quality.• Cultivated and managed relationships with key clients, vendors and community partners.Reporting to the Regional Marketing Head

Kolkata, West Bengal, India

.• Achieve and exceed monthly, quarterly and annual sales targets.• Prospect for new business across assigned territories or accounts.• Cold call prospective clients to initiate sales opportunities.• Assess client needs and present suitable products, services and solutions

Kolkata, West Bengal, India

• Utilize the firm’s client-centered wealth management philosophy to guide advisory services for individual clients • Meet with clients to form a financial plan, including expenses, income, insurance coverage, objectives, tax status, and risk tolerance• Analyze market performance, investments, and client data to develop strategies for meeting financial goals• Collaborate with other tax, legal, and insurance professionals to develop a client’s entire financial roadmap and ensure progress in achieving goals• Review client accounts regularly to determine if adjustments are needed because of personal or financial changes• Interpret data and prepare income projections, financial summaries, and investment performance reports, and update client portfolios accordingly