Tevfik Ayan Email & Phone Number

İstanbul, Türkiye

- Managed a sales team focused on building a pipeline of FMCG prospects and engaging with C-level executives.- Conducted tailored demos to address specific client needs, leading to subscription-based or ad-hoc report sales.- Collaborated with product teams using wireframes and flowcharts within Agile methodology to deliver solutions.- Owned the end-to-end pricing strategy, ensuring profitability and market competitiveness.- Prepared and presented high-level professional presentations for key stakeholders.

Manisa, Türkiye

- Responsible for the Vestel brand's television line, analyzing market trends and identifying opportunities to influence the product team in developing new features and products.- Conducted diverse launches across regions to drive B2B growth, aligning with local needs.✓ Successfully launched the first Google TV in Doha, Qatar during the 2022 World Cup period.✓ Introduced Vestel OLED TV to fill the premium brand gap in the CIS market.✓ Re-launched Vestel QLED TV in the Azerbaijan region to enhance market presence.- Led various marketing campaigns and product initiatives, resulting in a 15% increase in unit sales of Vestel-branded televisions in 2023 and achieving record revenue.

İzmir, Turkey

- Led product development and launch processes, resulting in 2 successful SKUs for ESSE and THIS brands.✓ Conducted market research and blind-taste tests, identifying opportunities in the super-slim cigarette segment.- Managed transition from colorful to plain packaging, being the first in the market.✓ Oversaw the entire process to maximize shelf visibility amid competitors.- Launched the #ESVER (Proxy Brand) project to enhance brand visibility in the dark market.✓ Revived ESSE's brand awareness through targeted marketing initiatives.- Completed customer journey steps with hostess teams, directly engaging consumers.✓ Maintained competitive pricing during transitions to boost product trials, achieving a 70% penetration in the traditional channel.- Executed penetration strategies with national key accounts like Şok and Migros.✓ Selected SKUs within listing fee budgets for effective placement.✓ Used segmentation to target consumers based on location.- Boosted sales and market share through the Dragon League project, fostering a win-win environment for retailers, sales representatives and the firm.✓ Achieved a 1% market share goal with record sales during the company's re-entry to Turkey.

Izmir, Turkey

Izmir, Turkey

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 3.39/4.00

100% Tuition Fee Scholarship Thesis: Analyzing The Drivers Of Sustainable Innovation

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 4.40/5.00

100% Erasmus Success Scholarship (Exchange Program) Thesis: E-Commerce Website Model Investigation