Ayana Alex Email & Phone Number

United Kingdom

• Development of DeFi Product: Participated in the TON Foundation hackathon as a product manager, responsible for creating and implementing the concept of a DeFi product to be integrated into the TON ecosystem.
• Requirements Gathering and Analysis: Worked with the team to identify user needs and create functional requirements, ensuring that the product meets the expectations of the target audience.
• Team Coordination: Managed a cross-functional team of developers, other product managers and designers, ensuring effective collaboration and timely completion of tasks.
• Prototyping and Testing: Involved in creating prototypes and conducting product testing, gathering feedback for further improvement of functionality and user experience.
• Market Analysis: Researched current trends and competitive solutions in the DeFi space to ensure the product's competitiveness and alignment with market demands.

- Development and Integration of AI Assistant: Participating in the integration of the AI Assistant into the platform, ensuring alignment with user needs and business goals.- Training the AI Assistant: Engaging in the training of the AI Assistant, including the collection and analysis of data necessary for improving its functionality and response quality..

• Practical course Crypto Product Management
• Conducted comprehensive system analysis, identifying client needs and translating them into product, technical requirements. Defined the main business requirements for the product, User Stories, User Cases.
• Analyzed and formed target audience (CA): segmentation, personas, testing ideas.
• Product backlog management in Notion/Trello, prioritization of tasks, and adherence to Scrum sprints
• Conducted product CustDev, evaluated customer and user feedback, and analyzed the resulting data.
• Prepared product business model (Lean Canvas, Osterwalder), including product metrics.

Digital Marketing Services in web3 and Blockchain Development.

United States

Moonbeam is much more than just an EVM implementation: it’s a highly specialized Layer 1 chain that mirrors Ethereum’s Web3 RPC, accounts, keys, subscriptions, logs, and more. The Moonbeam platform extends the base Ethereum feature set with additional features such as on-chain governance, staking, and cross-chain integrations.

Blockchain Software Development company

Researching projects, searching «gems», analyzing DeFi, gamefi, NFT, DAOs, monitoring, analyzing of market, trading (spot, futures) on CEX, DEX, P2P Arbitrage on exchanges, QA testing, determining product features, supporting, moderating different communities in Twitter, Telegram и Discord, writing content, working with cryptocurrency wallets, participated.

China - Mongolia -CIS

• Investment project related to one belt one way, a logistic procurement companyResponsibilities:
• Defined a vision for a product, prioritized product features and capabilities, monitored the market and developed competitive analyses
• Tracked and analyzed the performance of advertising campaigns, managed the marketing budget
• Directed, optimized and coordinated full order cycle. Planned and managed logistics, warehouse, transportation and customer services, decision-makingAchievements:
• Reduced transportation costs by 27%.
• Contributed to the smooth and efficient operation of strategic plan that increased annual revenue by 25%.

Shanghai, China

• Responsibilities:
• Identified and analyzed market trends, generated new leads.
• Developed and maintained good relationship with potential and existing partners, clients.Achievements:
• Concluded exclusive agreements with 5 major foreign partners.
• Increased the average client's check by 15% due to active sale of additional services.

Beijing, China

• Managed to attract new clients, which resulted in a 12% increase in revenue.
• Cooperated with transportation companies, and optimized logistics costs by 15%.

Guangzhou, China -RF

Set-up new Business Unit, Orders via the website, advising clients on assortment, assistance in the selection, educate clients about your products, provide product demonstrations, order processing, delivery of goodsOpened a branch and organized the work from scratch. Managed cross-functional team and stakeholder communication, and oversaw product.

Organized the work of the travel agencyCustomized the most suitable tours according to the clients' requestBoosted the growth of the client base by 70% through active brand promotion, increasing their awareness.I successfully attracted over 10 top-tier tour operators, resulting in a sales growth ranging from 20% to 30% for our key customers

Financial activity analysis of the bank. Analysis of the financial-economic activity of enterprises, banks, the estimation of solvency, solvency of enterprises.Developed and implemented a new analytical reporting system, which reduced reporting time by 30%.Analyzed data for companies with budget of $1MM.