Ayana is a Certified Financial Planner in Ottawa, Ontario. Ayana helps clients manage their financial affairs and plan for a comfortable retirement. She brings over ten years of experience in the financial services industry, with expertise in many areas including financial management, tax planning and investment advice. Ayana has been featured as a financial expert in MoneySense Magazine, The Globe and Mail and CBC News. HOW CAN YOU BENEFIT FROM THE FINANCIAL PLANNING PROCESS?● Learn to be better with money ● Get your finances on track● Become more confident in the financial decisions you make● Improve your saving and spending habits● Access experts dedicated to helping you succeedWHAT MAKES FEE-BASED FINANCIAL PLANNING DIFFERENT?Fee-based financial planning aims to eliminate the inherent conflict of interest that exists when an advisor is paid on a commission basis to recommend products. As Ayana’s recommendations are not tied to product sales she can provide truly unbiased advice that is aligned with the best interests of her clients. Ayana’s focus is on educating and advising clients on all aspects of their financial affairs so that they can make well-informed decisions. WHAT TO EXPECT: ● Initial consultation to determine your goals and expectations● Detailed review of your current financial situation● Identification of any gaps and challenges that could hinder your current plan ● Written recommendations and an action plan customized to your personal situation● Assistance with the implementation of any recommendations● Ongoing review and measurement of your progress