Build and maintain an engaged, active and welcoming community amongst Common Desk members that enhances the brand experience.Selected Contributions: • Community Engagement: Lead efforts to engage with community members, facilitate discussions, and maintain a vibrant community atmosphere.• Content Strategy: Develop and oversee the creation of content tailored to the community’s interests and needs, such as blog posts, videos, and social media content.• Community Events: Organize and manage events (both online and offline) to foster community participation and engagement.• Feedback Collection: Gather insights and feedback from the community to inform marketing strategies and product development.• Team Leadership: Manage team of community associates, guiding them to ensure consistent and effective community engagement.• Improved Employee Engagement: Resulting in improvements in profitability, quality, productivity, revenue, customer satisfaction, innovation and retention.• Budgeting & Forecasting: Manage monthly budget to members and tenants and complete the location-specific payables approval process.

Responsible for ensuring a great experience for all customers and students, by selling lesson and rehearsal packages, assisting customers with questions, and providing tours of the Lessons facility.Selected Contributions: Developed and maintained strong relationships with clients, vendors, and partners to ensure successful collaboration and event execution. Implemented innovative lessons strategies to enhance student experience and exceed expectations. Increased the Lessons program student count 70% by driving and maintaining sales and promotional programs in first four months of employment. Manage instructors, their schedules (both teaching and non-teaching schedule), and students by coordinating lessons schedules with availability of the instructors. Manage and maintain the lesson and rehearsal schedules for the facility. Coordinate logistics for recitals, including venue selection, performances and audio-visual setups. Collaborate with cross-functional teams to ensure seamless communication and coordination throughout the execution process of lessons, rehearsals and recitals. Lead, manage and mentor others. Developed the skills and capabilities of direct reports to ensure goals are met. Provides effective positive and constructive feedback. Manages a geographically dispersed team.

Managed, created and distributed full range of standard global digital assets supporting product launches for commercial & consumer peripherals like keyboards, mice, headsets, webcams and audio. Working closely with product marketing managers, concept planners, creative pros, worldwide marketing, agencies, content teams and global market contacts. Designed and managed Peripherals Launch Calendar delivering efficiency and consistency cross-functionally between multiple teams and departments. Created and managed internal events as well as managing logistics for external corporate events. • Drove overarching strategy for assets/initiatives in product portfolio with ability to prioritize initiatives based on business needs and available funding. Managed million-dollar NPI budget and spend tied to various funding sources.• Created and executed successful virtual product launch event within 2 months of assuming the position.• Simplified complex technical concepts into compelling, easy-to-grasp experiences instead of specs for our sales team and customers. Created excellent value propositions, narratives and product stories that helped sales teams educate our partners in an exciting and enticing way.• Planned the strategy for product launches, strategizing the best timing and companion products, 12 months+ in advance.• Evangelized products internally with employees in the way of interesting launch announcements and internal launch events.• Managed logistics and strategies for new product launches and internal/external events. • Developed and managed Peripheral Launch Calendar to reflect and track new product launches within the peripherals team and other Personal System teams. Identifying companion products that allowed teams to create cohesive narratives and communicate cross-functionally delivering compelling best-in-class assets and content supporting product launches.

Worked alongside the CEO/Founder to create award winning campaigns. Recipients of the American Advertising Federation - Houston (AAF) 60th Annual Social Media Campaign Award for our “A Mother’s Work” Campaign. My responsibilities include, leading the creative department, supervising and managing visual and narrative overarching aspects of campaigns. Responsible for the administration and development of innovation initiatives, from original ideas to deliverables.Selected Contributions:• Conceptualized and implemented concepts, guidelines and strategies in various creative projects and overseeing them to completion.• Collaborated with account executives to obtain knowledge of the clients’ requirements.• Directed and motivating teams of art directors, illustrators, copywriters etc. to help them use their talents effectively.• Lead brainstorming/creative sessions to generate ideas.• Wrote and design unique and well-crafted copy that meet clients’ needs as well as the agencies.• Revised content and presentations, approve/reject ideas, provide feedback to the team.

Due to Covid-19 and the worldwide pandemic, my newly created position was Jeopardized, leading to a layoff within three months of contributing my expertise.• Proven content creator with ability to produce outstanding content and manage all client presentations and communications. • Solution-oriented team leader with high emotional intelligence, impeccable verbal communication skills, ability to anticipate client and team needs before they arise.• Set department quality standards and directed daily operations.• Supported the organization in long term strategic planning and implementation of client campaigns.• Provided leadership for agency account team and supervised an internal team. • Developed and managed procedures for each client, adhering to best practices and client requirements. • Managed client feedback and input.• Assisted senior managers with budgeting and staffing to ensure agency fees were well managed.

Promoted to newly created role and charged with branding the Office of New Americans.• Expert at developing creative marketing strategies for multiple platforms that translates to new business. Expertise in high impact messaging strategic audiences.• Led 12-member team focused on increasing client communications and campaign effectiveness.• Set department quality standards and directed daily operations.• Grew program 50% from previously stalled initiative; chaired committee to restructure and develop local market strategy that resulted in new branding, marketing collateral, and training.• Established relationships with members of the media. Monitored media coverage and identified key messages.• Created well-attended series of events to draw interest of previously unreachable executive-level decision makers.• Developed, maintained and deepened strategic partnerships with agencies, vendors and city officials.• Analyzed consumer behaviors and market trends, adjusting campaigns based on current knowledge.• Supported projects by developing and producing promotional content such as trailers and commercials.

Promoted from prior position as the Assistant Director of Communications due to reputation for success and direct sales and marketing experience. Responsible for new business quota and cultivated current student relationships. Served as key liaison to new students meeting a $1M annual territory quota. Acquired new students, understood their challenges and needs, and presented solutions aligned with their priorities in order to enroll them in college. Collaborated cross-functionally to develop and execute marketing strategies that increased new student yearly quota for diploma, associate and bachelor’s degree students.Selected Contributions:• Identified target audience and developed optimized communication plans to engage interest individuals.• Planned and executed digital and cross-platform media campaigns with online and mobile components.• Identified new sales opportunities and designed/pitched creative proposals.• Managed over twenty $90,000 contracts per year, while maintaining multiple assignments with competing priorities.• Increased student body by 10% (150 students) throughout tenure.• Led communications department with 40 employees, delivering consistent job training to improve skills.• Executed marketing plans to increase branding exposure, customer traffic and sales.• Authored communication materials to share vital information and promote intended message to new students.• Worked with senior management to develop, implement and manage strategic marketing initiatives to meet the needs of the school.

• Professional with proven track record of success in high-pressure sales environment.• Participated in appropriate recruitment and enrollment activities.• Built and maintained corporate image, brand and identity.• Identified target audience and developed optimized communication plans to engage and interest individuals.

• Selected out of 3000 candidates for internship opportunity.• Built transferable skills such as problem-solving, teamwork, customer service, and effective communication.• Tracked daily expenses and transactions.

1) Responsible for running offensive and defensive stats on football players and taking it to the media staff. 2) Responsible for organizing and signing in the media staff for photo vest.