Ayana Morali Email & Phone Number

South Lake Tahoe, California, United States

_Run editorial and branded video content arms for The Points Guy._Webby win for 2022 video: "2 Nights on Dolly Parton's Tour Bus"

Washington D.C. Metro Area

_Run award-winning documentary unit that produces episodic non-fiction series. Manage staff of six plus contractors while responsible for all aspects of the series from start to finish including conception, assignments, reporting, scripting, shooting, production workflow, editing, budget, delivery and promotion. _Launched McClatchy's first smart speaker initiative simultaneously across 7 markets and organically grew listenership 50% month over month.

New York, Ny

_Run day-to-day news video operation for Slate Magazine. Oversee development and production for all editorial video content, budget and quality of commissioned programming. Approve and manage key support personnel on each project and production including staff and freelancers. _Maintain awareness of changes in the marketplace and implement programming strategies based on Magazine priorities and competitive landscape. _Collaborate with Ad Operations and Sales teams to maximize ROI and revenue opportunities. _Restructured department and production workflow resulting in 50% inventory growth year over year for two years running with no additional resources._Built and managed Slate's first-ever sponsored Sundance coverage from ground up in under 6 weeks. Produced 2.8x contracted videos and 5x contracted impressions while coming in under budget.

New York, Ny

_Developed look/style/feel for new series with Dr. Sanjay Gupta._Managed conception, scripting and production of daily series. _Optimized department workflow to double weekly content volume within a period of 90 days without increase in budget or additional resources.

New York, Ny

_Managed production and talent for all Reuters TV programming pilots. _Managed team of eleven producers turning daily, headline news driven pieces. Oversaw distribution and communicated daily with both text and product teams to encourage video promotion across all Reuters platforms._Created first video unit dedicated to investigative video. Managed relationship between award winning Reuters Investigative team and newly founded video unit.

Greater New York City Area

_Lead producer in designing technical architecture, editorial coverage and logistics for on-location coverage of major Reuters events including Davos, SXSW and Aspen Ideas Festival. Implemented cost-saving budgets for each production while increasing output._Built department infrastructure, workflow and annual multi-million dollar budget for launch of Reuters TV. Managed launch of newly designed RTV landing page and digital media strategy.

Floating Segment Producer and Weekend Show Lead Producer, Amanpour | November 2009_Assembled and produced one-hour signature weekend program for CNN US and CNN International._Pitched guests, topics and show structure; managed rundown and control room produced segments for live show.Floating Segment Producer, CNN NY | May 2007_Produced, wrote and edited sound bites and interview questions for daily segments and live breaking news. _Researched articles, political polls, statistics and editorials relevant to segment content for various NY-based programming.Media Coordinator | August 2006_Supervised weekend CNN NY Image and Sound department._Coordinated with show producers and control rooms to ensure smooth execution of live and taped guest appearances. Responsible for set-up and quality control for incoming, outgoing and internal signals including studio cameras, fiber lines, satellite feeds and server recording.

New York, New York

_Produced live segments including celebrity interviews and taped pieces. Researched, developed contacts, booked, and pre-interviewed human-interest guests. _Researched and pitched Hot Topics topics. Provided hosts with information and talking points._Fact-checked nightly script.

Greater New York City Area

_Selected media for use in daily broadcast including photos and music._Assisted Producers and Supervising Producers with any production requests they had.

_Assisted on shoots and managed/digitized media in post. Pulled selects for editors and producers._Organized pre-production and production packets._Shot all undercover footage with a hidden camera in ABC Primetime Special "Fat Like Me" about obesity and bullying in high schools._Assistant Editor in HBO's 2006 Documentary "Too Hot Not To Handle" about the effects of global warming.

B.A., Political Communication | Smpa

B.A., Electronic Media | Smpa

Education record