Setting up the complete marketing function for a very fast-moving consumer brand autographix with 1000+ different products is what makes this role interesting and different from the previous stints. The role includes head to toe of all marketing activations, NPD & NPL, e-commerce, sales support, training of sales team & distributors PAN India as well as expansion to international markets like Latam, Middle East, Europe

A key breakthrough of my career with an opportunity of starting up a new business right from scratch. It was a holistic business role with responsibilities of Business Charter, SAP implementation, mapping of business ledger as per TOTAL group format, defining Product Portfolio segment wise with pricing & margin of 25 products, channel strategy and margin structure including distributor profile, Kick started 3rd party local manufacturing in India, Adaptation of Global Brand Architecture to… Show more A key breakthrough of my career with an opportunity of starting up a new business right from scratch. It was a holistic business role with responsibilities of Business Charter, SAP implementation, mapping of business ledger as per TOTAL group format, defining Product Portfolio segment wise with pricing & margin of 25 products, channel strategy and margin structure including distributor profile, Kick started 3rd party local manufacturing in India, Adaptation of Global Brand Architecture to Indian context & formulating communication strategy, P&L Show less

Handling of all Marketing function including P&L, Product Mgmt., Brand Strategy, ATL/ BTL, Market Research, Channel Strategy & Margin, Trade Mktg., RTM, Training – S&M Channel of TOTAL Lubricant business (Total Quartz and Elf Moto brands) worth more than 3500 Mn for approx. 6 years. Noteworthy achievements have been:• Contribution of my brands grew from 29% to 45% in 6 yrs (2012-2018) in Total India Lubs consumer business• Recognized as “Young Talent 2014” - TOTAL Group (APAC)•… Show more Handling of all Marketing function including P&L, Product Mgmt., Brand Strategy, ATL/ BTL, Market Research, Channel Strategy & Margin, Trade Mktg., RTM, Training – S&M Channel of TOTAL Lubricant business (Total Quartz and Elf Moto brands) worth more than 3500 Mn for approx. 6 years. Noteworthy achievements have been:• Contribution of my brands grew from 29% to 45% in 6 yrs (2012-2018) in Total India Lubs consumer business• Recognized as “Young Talent 2014” - TOTAL Group (APAC)• Indian representative in the Global Core team to Re-position the Automotive Lubricant Brand TOTAL QUARTZ Show less

Successfully handled brands Amaron Batteries & Powerzone as a Brand manager for 2 years and responsibilities included Brand Health, Product Mgmt., ATL & BTL, Market Research & Agency Liaison, Trade Mktg.Memoirs include:• Re-Vitalization of Brand Amaron (Logo, Color, Tag line (2010-11)• 3 Award winning consumer BTL campaigns – “Silver Inside”- Amaron, “Powerzone House”, “Garmi mein Thandi”- Elf Moto• 2 Award winning ATL campaigns- “Silver Ting- Silver Tong”/ “Amaron 10… Show more Successfully handled brands Amaron Batteries & Powerzone as a Brand manager for 2 years and responsibilities included Brand Health, Product Mgmt., ATL & BTL, Market Research & Agency Liaison, Trade Mktg.Memoirs include:• Re-Vitalization of Brand Amaron (Logo, Color, Tag line (2010-11)• 3 Award winning consumer BTL campaigns – “Silver Inside”- Amaron, “Powerzone House”, “Garmi mein Thandi”- Elf Moto• 2 Award winning ATL campaigns- “Silver Ting- Silver Tong”/ “Amaron 10 yrs”• Amaron Karting Challenge - 1 lac students, introduced sponsorship concept) Show less

1. Standardization of all BTL components of Woodlock2. Marketing SOP formulation for Woodlock (India)3. Brand Manual for Woodlock.4. Brand Launch for ORIS- L&T switches5. Repositioning of Brand L&T to Imageneering.6.. Initiated “Go Campus” – connect program with engineering / technical colleges (L&T)7. Key Account Management – sales support for class A & class B (Le Royale Meridian)