Ayanna Jackson

Ayanna Jackson Email and Phone Number

SVP, Global Inclusion Strategy @ FCB Global
Ayanna Jackson's Location
Rockville, Maryland, United States, United States
Ayanna Jackson's Contact Details

Ayanna Jackson personal email

Ayanna Jackson phone numbers

About Ayanna Jackson

• First and foremost, I am profiled in a college textbook, Principles of Strategic Communication (pgs. 186-187, in the Stakeholders chapter.)• Experienced in various Communications mediums, with a current focus on Diversity, Equity & Inclusion and Education. Proven track-record in establishing pipelines between high-school and college students and industry organizations. A senior-level professional with extensive digital and traditional media experience within global multimedia news organizations and trade associations.• Accomplished in developing programming DE&I and Educational marketing initiatives to enhance the client/member experience. Successfully manage and mentor departmental staff whose responsibilities include program management, sponsorship solicitation, developing digital marketing and social media strategies, budget planning and program development. Skilled in working collaboratively in order to elevate organizational branding and mission. Experienced in interacting and working closely with C-suite executives within domestic and global organizations.• Proven record of success and recognized for securing high-revenue generating digital advertising campaigns, working with multi-million dollar budgets in order to create successful integrated advertising campaigns, client awareness and bottom-line performance. In-depth understanding of the importance of building strong internal and external partnerships, as well as staying abreast of client business and can demonstrate a true sense of advertising strategy and business literacy.• Proven ability to develop and maintain strong partnerships by providing a consultative sales approach with a broad group of cross-functional business partners, ability to influence key internal/external stakeholders and interact effectively with clients, peers and senior management to secure Print advertising and Digital marketing programs.

Ayanna Jackson's Current Company Details
FCB Global

Fcb Global

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SVP, Global Inclusion Strategy
Ayanna Jackson Work Experience Details
  • Fcb Global
    Svp, Global Inclusion Strategy
    Fcb Global Mar 2023 - Present
    New York, New York, Us
    •Collaborate with Global HR team on DEIB initiatives/programs that move the organization's equity agenda forward.•Articulates guidelines for contracting with external DEIB partners and leads all aspects of program rollout and ensures local office efforts align with Global approach. •Work closely with markets to provide standards, consistency and thought leadership in the DEIB space.•Partner with agency's holding company to develop and access resources for the FCB network.•Manage global solutions available to all agencies.•Identify and become involved in industry partnerships in DEIB space.
  • American Advertising Federation
    Executive Vice President, Diversity, Equity & Inclusion And Education
    American Advertising Federation Jul 2021 - Mar 2023
    Washington, District Of Columbia, Us
  • American Advertising Federation
    Vice President
    American Advertising Federation Feb 2016 - Jul 2021
    Washington, District Of Columbia, Us
    • Responsible for program management of all AAF Diversity & Inclusion and Education programs• Cultivate and strengthen partnerships with industry leaders to drive corporate-wide D&I strategies and initiatives inclusive of policies, programs, and processes • Supervise recruitment and professional development initiatives of over 150 AAF college chapters • Create and execute strategies that support partner relationships and talent pipeline building.• Collaborate with Talent Acquisition partners to implement effective diversity recruiting strategies at all levels• Assisted in developing a measurement strategy to monitor and drive success for industry organizations inclusion goals• Accountable for generating revenue to execute department's initiatives, as well as determine new revenue streams and support senior management with strategic planning and execution.
  • The Washington Post
    Account Manager
    The Washington Post Mar 2015 - Feb 2016
    Washington, Dc, Us
    • Consistently contributed to the long-term success of a high growth and progressive company• Responsible for selling value-based online advertising solutions for automotive clients, focusing on growth of existing accounts and prospecting new opportunities, speaking with decision makers, analyzing their needs, and effectively delivering value-added solutions • Grew sales through prospecting and relationship development, resulting in exceeding revenue goals by 35% and account retention goals by 47%. Ensure customers have detailed understanding of products through a consultative selling approach• Accountable for utilizing CRM platforms, such as Salesforce.com, to record, track and plan client activity• Responsible for networking within client accounts in order to secure all business opportunities• Ensured internal company functions give the highest level of customer service to national accountsMarket: Automotive
  • Cox Media Group
    Integrated Account Executive, Automotive
    Cox Media Group Jul 2014 - Mar 2015
    Atlanta, Georgia, Us
    • Responsible for increasing ad sales by prospecting and securing new clients, as well as nurturing existing customer relationships • Planned, developed and executed sales strategies in order to understand client business and provide consultative selling approach• Charged with staying abreast of new developments in client industry, as well as understand competitive market landscape• Customized sales presentations to potential and existing customers in order to create impactful ad campaignsMarket: Automotive
  • The New York Times
    Account Manager
    The New York Times Apr 2007 - Jan 2014
    New York, Ny, Us
    • Drove advertising sales for nine multi-million dollar accounts, generating a combined $30M in revenue for a leading global, multimedia news and information company.• Conceptualized and implemented innovative sales techniques along with competitive marketing strategies to build and maintain a loyal client base.• Created new business opportunities within existing accounts; brainstormed with support team to develop over 100 sales presentations, met with clients to understand their ongoing initiatives and objectives and customized sales pitches to address each client’s individual needs.• Generated, updated and reviewed status reports, meeting agendas and other contract deliverables; wrote and edited monthly reports for Senior Management in preparation for client meetings including sales trends, upcoming initiatives and challenges.• Collaborated with Client Managers and VP’s of Advertising/Marketing as well as external advertising agency staff to effectively leverage campaigns to achieve goals; responded to client issues to ensure advertising campaign satisfaction, retention and growth.Selected Accomplishments:Awarded The New York Times President’s Circle Advertising Award in December 2012 for:o Creating a client incentive program that resulted in a 5-point market share growth.o Protecting print revenue by maintaining 90% market share and growing digital revenue by 46%Selected by Advertising VP to deliver presentation to Executive Management, Editorial Staff and entire Advertising Department on success in securing two separate, high revenue-generating digital campaigns, which resulted in a 2,900% increase in digital advertising.Markets: Departments Stores
  • The New York Times
    Senior Telesales Representative
    The New York Times Apr 2005 - Apr 2007
    New York, Ny, Us
    Managed and enhanced a client portfolio of 30 accounts. • Partnered with clients to conceptualize and develop their advertisement; offered recommendations on layout and edited copy to make it more clear, concise and effective.• Successfully prospected leads from competitive print and online publications; surpassed target of 50 phone calls per day to existing and prospective national and international clients.Selected Accomplishments:• Awarded The New York Times President’s Circle Award for Telesales.Markets: Domestic and International Luxury Real Estate
  • The New York Times
    Advertising Service Representative
    The New York Times Oct 2000 - Apr 2005
    New York, Ny, Us
    Identified, prioritized, pitched and secured new business opportunities and successfully executed proposed strategies for an assortment of clients.• Prospected new customers, created and presented proposals, negotiated contracts and successfully positioned products; assisted clients in determining which advertising products would achieve the highest level of awareness for their product or service.Markets: National - Automotive, Telecommunications, Advocacy; Local – Retail
  • The Washington Post
    Marketing Research Assistant
    The Washington Post Jan 1999 - Oct 2000
    Washington, Dc, Us
    • Organized, tracked and analyzed research data for Marketing, News and Advertising departments. • Researched local, regional and national market trends. • Provided brief written summaries of market and media data. • Responsible for proofing research information.• Planned and executed departmental events, meetings and focus groups. • Sole liaison between department head regarding budget, office management and internal correspondence.
  • The Washington Post
    Advertising Service Representative
    The Washington Post Oct 1997 - Oct 2000
    Washington, Dc, Us
    • Assisted National Advertising Sales Representatives in entering and processing all advertisements for financial category. • Maintained direct communication with advertisers and agencies regarding space and material deadlines, rate information, billing, contract, and credit and ad material concerns. • Assisted all departments to ensure space and materials for advertisements were placed in a timely manner. • Solely responsible for maintaining manifest for all advertisements placed on the Stock Market pages. • Responsible for billing of sponsorship packages and exhibitors for 1998 and 1999 Personal Financial Conferences. Market: Local - Financial

Ayanna Jackson Skills

Advertising Digital Media Integrated Marketing Online Advertising Digital Marketing Advertising Sales Facebook New Media Account Management Marketing Social Media Strategy Social Media Marketing Digital Strategy Market Research Public Relations Editing Selling Business Writing Salesforce.com Sales Marketing Research Media Planning Email Marketing Mobile Marketing Online Marketing Lead Generation Web Analytics Mobile Advertising Social Networking Marketing Strategy Marketing Communications Copywriting Newspapers Press Releases Blogging Sales Management New Business Development Business Development Strategic Planning Digital Sale Advertisin Strategic Public Relations Planning Customer Service Leadership Seo Crm Event Planning Public Speaking Program Management Management Diversity And Inclusion Education

Ayanna Jackson Education Details

  • New York University
    New York University
    Public Relations
  • University Of Louisiana At Lafayette
    University Of Louisiana At Lafayette
    Communications

Frequently Asked Questions about Ayanna Jackson

What company does Ayanna Jackson work for?

Ayanna Jackson works for Fcb Global

What is Ayanna Jackson's role at the current company?

Ayanna Jackson's current role is SVP, Global Inclusion Strategy.

What is Ayanna Jackson's email address?

Ayanna Jackson's email address is aj****@****aaf.org

What is Ayanna Jackson's direct phone number?

Ayanna Jackson's direct phone number is +120290*****

What schools did Ayanna Jackson attend?

Ayanna Jackson attended New York University, University Of Louisiana At Lafayette.

What are some of Ayanna Jackson's interests?

Ayanna Jackson has interest in Crazed New Orleans Saints Fan, Social Media Devotee, Economic Empowerment, Civil Rights And Social Action, Politics, Poverty Alleviation, Science And Technology, Bootcamp Fanatic, Pinterest Recipe Replicator, Human Rights.

What skills is Ayanna Jackson known for?

Ayanna Jackson has skills like Advertising, Digital Media, Integrated Marketing, Online Advertising, Digital Marketing, Advertising Sales, Facebook, New Media, Account Management, Marketing, Social Media, Strategy.

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