Ayanna Thomas Email & Phone Number

New York, Ny, Us

As a freelance marketing strategist, I leverage my extensive experience in brand marketing, growth strategy, and data-driven insights to help businesses achieve their marketing goals. My expertise spans managing and optimizing affiliate channels, launching successful brand campaigns, and driving growth through innovative content and partnerships. With a strong background in project management and client relations, I excel in developing and executing marketing plans that increase visibility, engagement, and revenue. I’m passionate about helping brands navigate their marketing challenges and turn insights into actionable strategies that deliver measurable results.

Philadelphia, Pennsylvania, Us

- Spearheaded initiatives in the Affiliate Channel by prioritizing custom content and optimizing conversion and consideration metrics, yielding a remarkable year-over-year increase in subscription, account creation, and email sign-up rates. Collaborated with key partners including Glamour, AMEX, the Knot, and the Skimm to drive successful campaigns.- Assisted with the execution of Branded, Product, and Business initiatives under the guidance of the CMO, resulting in over 200 Key Press Stories. This effort led to a significant increase in share of voice and brand messaging reach across prominent partners such as Vogue, the New Yorker, and Business of Fashion.- Orchestrated the launch, implementation, and management of the product and strategic roadmap for gift cards, generating strong revenue and retention to date.- Established and managed the brand charity and marketing plan, forging collaborations with local partners aligned with internal stakeholders' focus-Developed and executed marketing plans for key product collaborations, resulting in over 100MM impressions and collaborated with internal Channel leads, Creative teams, and external partners such as Eloquii, Selkie, and Favorite Daughter.- Conceptualized and managed Nuuly's inaugural post-pandemic in-person event, facilitating valuable facetime with key editors, influencers, and internal stakeholders, enhancing brand visibility and engagement.- Provided leadership and mentorship to a direct report, supporting their professional development and advancement within the organization.

Philadelphia, Pennsylvania, Us

- Successfully managed budget allocation and execution across Meta and Pinterest platforms, achieving improved acquisition costs and consistently surpassing monthly subscriber targets.- Spearheaded the launch and management of Nuuly's podcast program, which contributed to new subscribers in its inaugural year and achieved a remarkable +10% YoY growth through strategic optimizations and program development.- Initiated and managed Nuuly's presence on Apple Search Ads, optimizing keyword bidding for cost efficiency and driving an increase in app downloads for the Nuuly Rent & Thrift apps.- Developed Nuuly's brand partnership strategy, collaborating with key partners such as the Female Collective, Brides, Refinery29, Financial Diet, and Tinder to support key brand initiatives and messaging through targeted campaigns.- Took ownership of data management processes, including building comprehensive reports and insights across channels to monitor performance trends on a daily and monthly basis, facilitating informed decision-making.

New York, Ny, Us

• Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources• Aid in the development and execution of the measurement plan• With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality• Aid in understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals

London, England, Gb

• Ownership of data processing, analytics, and insights for weekly, quarterly and mid-campaign reports • Communicated with internal teams and data partners to create cohesive reports on digital performance • Created dynamic dashboards for client facing reporting and internal teams • Audited multiple data sources to assist in the overall streamlining of the account.

London, England, Gb

Marketing Sciences• Executed data processing, analytics, and insights for weekly, monthly, full year reports• Effectively communicated with internal teams and data partners to create cohesive reports on the overall effects of digital media.• Created dynamic dashboards for client facing reporting and internal analysis• Enhanced manual procedures by creating more process for data collection and analysis.• Audited multiple data sources to assist in the overall streamlining of the account.

Us

Effectively updated and reorganized the employee human resources systemCreated a new and efficient way to collect and enter employee payroll hours using computer based programs including JobBoss & Quick booksAssisted administrator with daily managerial tasks that helped improve the company's overall productivity

Created presentations that influenced design choices in the early stages of new and potential projects.Worked one­on­one with Ms. Berke and assisted with her daily agenda.Worked on many managerial tasks that helped to improve the overall organization of the teams.Answered the main line phone and organized the materials library including invoice documents.

Brooklyn, New York, Us

Plant material library: image processing in Photoshop and creating Sketchup components for 3D modelingAssisted in creating perspective renderings in Photoshop & Sketchup based on planting plan and specifications

New York, Ny, Us

Worked for FVP­ CT within the Investment­Banking sector. FVP evaluates the moves of the trader and makes sure that the moves match the prices in the books.Ran the Daily/ Weekly Valuation Report as well as the Bond toolAttended meetings, took notes, created and updated important documents.

Bachelor Of Arts (Ba), Environmental Studies

Education record