Managed end-to-end product lifecycle processes, ensuring seamless execution from concept to launch for multiple digital advertising products.Conducted in-depth data analysis using SQL and Excel to derive actionable insights, leading to an increase in product efficiency and reduction in operational costs.Collaborated closely with Product Managers, Engineers, and UX/UI Designers to translate business requirements into functional specifications and technical workflows.Prepared and delivered regular performance reports and dashboards to stakeholders, providing actionable insights for strategic decision-making and resource allocation.Proactively identified operational bottlenecks and inefficiencies, recommending and implementing process improvements that optimized workflow and increased team efficiency.