BtoB Marketing and Communication Planning

BtoB Marketing and Communication Planning

Operation, Sales and Marketing

Business contents: IT industry.Product Specialist Team 7/2008 Team Lead, Product Communication Specialists- Engaged in sales marketing with the release of advertisement products for YouTube Japan in addition to the previous work.- Supported the release event "YouTube Marketer's Talk" for YouTube advertisers. Planned the event for new advertisers and engaged in administration. Invited about 200 people.Ad Sales Team- Engaged in managing the duties related to… Show more Business contents: IT industry.Product Specialist Team 7/2008 Team Lead, Product Communication Specialists- Engaged in sales marketing with the release of advertisement products for YouTube Japan in addition to the previous work.- Supported the release event "YouTube Marketer's Talk" for YouTube advertisers. Planned the event for new advertisers and engaged in administration. Invited about 200 people.Ad Sales Team- Engaged in managing the duties related to AdWords.- Handled main customers such as traditional agencies, Internet agencies, advertising and sales promotion departments of each industry.- Managed the new advertisement products and functions related to AdWords and engaged in sales and marketing for the launching in the Japanese market.- Localized and cooperated with the Japanese market, engaged in sales document making, and business strategy development.- Engaged in enforcing study societies for agencies, and sales management after launching, and requested the sharing of functions of the head office.- Performed the management of 3 to 4 products per month.- Performed communication planning that integrated advertisement products and consumer products.- Devised communication plans for major clients by combining the advertisement products with the consumer products in cooperation with the agencies.- Administrated seminars and lectures for the corporate exhibition seminars and events targeted for the advertisers.- Engaged as a speaker at the seminars and provided guidance related to the corporate mission and advertisement products once or twice a month.- Performed user research, media document compilation, presentation document making for the executives. Show less

Business contents: advertisement and services.Marketing System Division 4/1999- Engaged in handling sales promotion ASP products of FAX and email. - Managed about 200 customers at the general affairs division.- Engaged in existing customer follow up duties, current status confirmation, and suggestion of new products.Bridal Division - Engaged in handling products such as bridal information media for various advertisements.- Handled about 50 jewelry and ornaments… Show more Business contents: advertisement and services.Marketing System Division 4/1999- Engaged in handling sales promotion ASP products of FAX and email. - Managed about 200 customers at the general affairs division.- Engaged in existing customer follow up duties, current status confirmation, and suggestion of new products.Bridal Division - Engaged in handling products such as bridal information media for various advertisements.- Handled about 50 jewelry and ornaments industry customers and developed annual sales of 1.2 billion Yen.- Engaged in follow up duties of existing customers to sustain 1.2 billion Yen of yearly sales and developed new sales. - Performed sales to clients and engaged in business strategy development for the jewelry and ornaments industry.- Drafted new advertisement plans, engaged in commodification of plans to engage in business promotion.- Promoted new product development, planned DVD to introduce new products.- Engaged in drafting plans and budget management, commodification, and engaged in business promotion. Show less