As a versatile and experienced digital marketing professional, I have honed my skills through a variety of roles, from Sales Supervisor to Senior Content Creator, Digital Marketing Specialist, Digital Marketing Director, and most recently, as a Digital Marketing Executive-Senior Media Buyer.Throughout my career, I have demonstrated a proven ability to drive results, increase brand awareness, and engage audiences through innovative digital campaigns. I have a deep understanding of the latest digital marketing trends and techniques, and I'm skilled in a range of marketing services, including social media marketing, content creation, PPC advertising, email marketing, and more.With a track record of success in both strategic planning and tactical execution, I am a results-driven marketer who is passionate about helping brands achieve their marketing goals. Whether I'm leading a team of marketing professionals or collaborating with clients to develop customized marketing strategies, I bring a creative and analytical approach to every project.If you're looking for a dynamic and experienced digital marketing professional who can help take your brand to the next level, let's connect! Explore how we can work together to achieve your marketing objectives.DM me now or contact me at:aya1sayed2ali3@gmail.com
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Digital Marketing DirectorSocial Business Kits Sep 2018 - PresentMalaysia• Creating the company and clients digital marketing plan And follow up on their implementation• Interviews, hires, and trains marketing staff members• Establishes marketing goals based on past performance and market research.• Developing the marketing strategies for the company and the customers.• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects• Creating online campaigns in different channels such as (Facebook, Instagram, Twitter, YouTube, Snapchat, Google Ads Search & Display, Linked In)• Planning and implementing promotional campaigns.• Plan and execute all web, SEM, marketing database, email, social media and display advertising campaigns for each project.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Managing and improving lead generation campaigns and measuring results.• Overall responsibility for brand management and development and corporate identity• Creating and developing the company’s Social Media and Online Marketing Growth Strategies.• Coordinating marketing campaigns with sales activities.• Responsible for doing researches about the company and the competitors to meet the competition to and develop our growth or competitive strategy. -
Digital Marketing Performance ManagerNew Horizons Cairo Jul 2023 - Apr 2024Cairo, Egypt- Led a team of digital marketing specialists to develop and execute effective digital marketing strategies.- Managed a substantial monthly advertising budget to optimize campaigns across various platforms.- Oversaw the successful optimization of paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.- Utilized advanced analytics tools, including Google Analytics and marketing automation platforms, to track user behavior and campaign effectiveness.- Conducted extensive keyword research and competitive analysis to improve organic search traffic and keyword rankings.- Directed A/B and multivariate testing initiatives for ad creatives, landing pages, and email campaigns.- Collaborated closely with cross-functional teams to ensure consistent branding and messaging across digital channels.- Stayed updated with industry trends and emerging technologies to recommend innovative strategies. -
Digital Marketing ExecutiveAdamco Pharm Mar 2023 - Jul 20236Th Of October, Al Jizah, Egypt• Creating the company digital marketing plan and follow up on their implementation• Establishes marketing goals based on past performance and market research.• Manage the team ( Social Media + Data Analyst )• Developing the marketing strategies for the company.• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects• Creating online campaigns in different channels such as (Facebook, Instagram, Twitter, YouTube, Snapchat, Google Ads Search & Display, Linked In)• Prepare and manage a digital marketing budget ( Yearly - Monthly ).• Planning and implementing promotional campaigns.• Plan and execute all web, SEM, marketing database, email, social media and display advertising campaigns for each project.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Managing and improving lead generation campaigns and measuring results.• Overall responsibility for brand management and development and corporate identity• Creating and developing the company’s Social Media and Online Marketing Growth Strategies.• Coordinating marketing campaigns with sales activities.• Responsible for doing researches about the company and the competitors to meet the competition to and develop our growth or competitive strategy. -
Digital Marketing Executive- Senior Media BuyerAlkhaleej Training & Education Sep 2021 - Mar 2023Cairo, Egypt• Creating the company digital marketing plan and follow up on their implementation• Establishes marketing goals based on past performance and market research.• Manage the team ( Social Media + Data Analyst )• Developing the marketing strategies for the company.• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects• Creating online campaigns in different channels such as (Facebook, Instagram, Twitter, YouTube, Snapchat, Google Ads Search & Display, Linked In)• Prepare and manage a digital marketing budget ( Yearly - Monthly ).• Planning and implementing promotional campaigns.• Plan and execute all web, SEM, marketing database, email, social media and display advertising campaigns for each project.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Managing and improving lead generation campaigns and measuring results.• Overall responsibility for brand management and development and corporate identity• Creating and developing the company’s Social Media and Online Marketing Growth Strategies.• Coordinating marketing campaigns with sales activities.• Responsible for doing researches about the company and the competitors to meet the competition to and develop our growth or competitive strategy. -
Digital Marketing Executive- Senior Media BuyerNew Horizons Ksa Sep 2021 - Mar 2023A subsidiary of Al Khaleej Training and Education -
Senior Media BuyerRowad Al Khaleej International Schools Sep 2021 - Mar 2023A subsidiary of Al Khaleej Training and Education -
Digital Marketing Executive- Senior Media BuyerDirect English Ksa Sep 2021 - Mar 2023A subsidiary of Al Khaleej Training and Education -
Digital Marketing SpecialistViral Media Jan 2018 - Aug 2018Cairo Governorate, Egypt• Developing the content strategies for the company in line with the company or any project objectives.• Planning and implementing promotional campaigns.• Define the target audience for every account.• Identify trends and insights and optimize spending and performance based on the insights.• Assist in the development of projects Marketing Plan (Online & Offline Ads).• Creating and developing the company’s Social Media and Online Marketing Growth Strategies.• Collaborate with designers to improve user experience. -
Senior Content CreatorBlue Marketing Solutions Jul 2014 - Jan 2018Cairo, Egypt• Developing the content strategies for the company in line with the company or any project objectives.• Planning and implementing promotional campaigns.• Define the target audience for every account.• Identify trends and insights, and optimize spending and performance based on the insights.• Collaborate with internal teams to create landing pages and optimize the user experience.• Overall responsibility for brand management and development and corporate identity• Assist in the development of projects Marketing Plan (Online & Offline Ads).Resume: Aya Sayed• Creating and developing the company’s Social Media and Online Marketing Growth Strategies.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.• Collaborate with designers to improve user experience• Evaluating customer research, market conditions, and competitor data. -
Sales SupervisorArab Organization For Specialist Media Oct 2012 - Jul 2014Cairo, Egypt
Aya Sayed Education Details
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RitiMarketing/Marketing Management, General -
Advertising & Public Relations -
Advertising & Public Relations Dpt., Mass Communication, Asu
Frequently Asked Questions about Aya Sayed
What company does Aya Sayed work for?
Aya Sayed works for Social Business Kits
What is Aya Sayed's role at the current company?
Aya Sayed's current role is Digital Marketing Executive.
What schools did Aya Sayed attend?
Aya Sayed attended Riti, Ain Shams University, Ain Shams University.
Who are Aya Sayed's colleagues?
Aya Sayed's colleagues are Affaf Akmal, Soha Fekry, Rwan Atef, Munia Jamal, Mariam Alber, Ahmed Abu Fadl, Donia Ahmed Hassan.
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Aya El Sayed
Cairo, Egypt
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