Evaluate sales/marketing structures to determine their efficiency through continual improvements | Keep abreast of the most innovative and forefront best practices across industries and within the industry so as to introduce the most effective digital marketing model and initiatives | Create and implement digital marketing (PPC, SEO, Content, Email) strategies to improve online services, including a lead generation marketing strategy | Analyze and optimize channel performance on an ongoing basis to ensure performance meets or exceeds targets | Plan and oversee budget improvements through efficiencies and coordination across full-funnel digital marketing activities: ads, landing pages, website, organic, email | Monitor social channels and campaigns while providing actionable and insightful reports to help inform on strategy and KPIs.

Manage and implement campaign/initiative-specific digital marketing plans that include lead and pipeline goals, target markets, digital assets, performance evaluation and optimization | Develop and continually monitor market and competitive analyses | Lead Specialists in planning and executing marketing initiatives through a variety of channels (Web, Social Media, Email, etc.) | Manage Specialists in providing end-to-end campaign management for all Institute Service Line marketing campaigns | Responsible for the management, creation and implementation of optimization tactics based on a diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations | Ensure project timelines and budget are being met and that they incorporate appropriately with offline marketing efforts. | Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies | Drive collaboration with service line leadership, service line marketing staff, and physicians, providing education on digital marketing best practices.

Worked with directors to meet objectives based on lead generation and customer advocacy | Researched and analyzed different audience segments and strategy to help build events calendar to support each initiative | Managed overall paid search campaign strategy, implementation, and reporting | Collaborated with the Sales teams to improve user experience, call quality and ensure smooth lead capture | Worked through automation, tagging, and data integrity issues with management and reporting teams | Worked closely with the SEO manager to merge the processes for SEO, PPC, Content, and Design; and developed strategies that worked from one channel to the other | Developed event strategy and objectives.

Manage overall paid search campaign strategy and implementation | Conduct the necessary internal and external research to make well-reasoned decisions about product direction and marketing strategy | Monitor the overall performance of paid search efforts and report key indicators to executives | Provide strategic initiative recommendations as part of the larger marketing strategy | Stay up-to-date with digital technology developments.

Developed paid search and Facebook advertising strategies that aligned the core business goals | Plan and successfully manage to campaign budgets | Develop weekly, monthly, and ad hoc reporting on performance by channel | Research, plan and prepare digital advertising strategies for clients.

Strategized, planned, executed, managed and reported on SEM and social marketing initiatives. Conducted keyword research and analysis. Wrote relevant, enticing, and effective ad copy to increase PPC traffic.