Aya Skaik Email & Phone Number

I am a results-driven marketing professional with 13years of experience in developing and implementing successful marketing strategies across a range of industries; luxury retail, telecommunication, and digital.I have a track record of driving revenue growth, increasing brand awareness, and improving customer engagement and retention through a combination of data-driven analysis and creative thinking projects.My expertise included brand establishment strategies for new businesses, a process by which I create and improve 360 marketing plans and storytelling through online channels, applications, on-ground interactive events, and in-shop customer experience.A major part of my practice includes deep dive situational analysis, market research studies, creating tactical action plans, social media strategies, influencers marketing evaluation, content creation direction and production planning and project management , content calendar, astatic and copy, digital ads strategies, creative brief writing, website content, SEO readiness and heat map, e-commerce readiness through social and shopify, technology-based projects management and monitoring and planning through data analysis.Some main projects I was handling through these years•Wish: the loyalty program for Kayali group in Jordan, I was responsible for building the program for all of the outlets, the app, and the brand awareness and content from scratch handled it from Aug 2016 to Q1 2023•Laderach Jordan: I was the marketing executive for the brand ever since it opened in Amman end of 2019 till Q1 2023•Swatch Jordan: strategy revamp project, I was the marketing executive from Feb 2021 to Q1 2023, project included brand digital presence, art and music pillars execution, and field interactive activations•Soles Jordan: sneakers head leader shop in Amman established in 2020, I was the marketing executive from Oct 2021 till Q1 2023•Shades Optics Amman: a startup optical shop in Amman, established Oct 2021,was the marketing executive who launched it from Oct 2021 till April 2022•Orange: acting head of ex-pats team, conducted a full market study to enlarge the portfolio of ex-pats in 360 approaches at Orange Jordan

Listed skills include Product Management, Product Marketing, Product Development, User Experience, and 6 others.