-Evaluating innovative solutions, technology, engagement strategies, etc. that propels digital experience.-Providing clear metrics and returns to build a strong growth investment case.-Testing and iterating new tactics to improve online engagement and advocacy across organic social and web channels.-Adjusting campaigns based on target audience criteria to reach goals.-Support and deliver the frameworks and ways of working that create the best support for high quality continual creative and digital innovation.-Data and Analytics team to continually monitor results across organic social and web channels and adjust approaches to optimize revenue and reach.

-Evaluate and implement improvements on digital strategy.-Research the latest digital tools and interactive trends. Optimize SEO.-Create integrated and cost-effective digital strategies.-Drive value for the organization.-Analyze and report on digital campaigns.-Map out how digital assets will be optimized for business results.

- Conducting in-depth research into consumer trends, market dynamics, and competitors, providing valuable insights.- Leading the creation and execution of market and consumer surveys to understand preferences and behaviors.- Collecting, analyzing, and interpreting marketing data to drive informed decision-making.- Producing comprehensive reports on consumer behaviour, competitive activities, outcomes, and sales trends to guide strategies.- Overseeing existing customer bases and identify opportunities to expand into new segments.

-crafting compelling visuals and strategies.-Elevating brands and engaging audiences.-Dedicated to turning creativity into tangible results.

-Creating and executing marketing strategies.-Conducting thorough competitor research and evaluation.-Carrying out market research to uncover customer patterns and behaviors.-Setting clear objectives to connect with customers effectively via both traditional and digital marketing channels.-Nurturing relationships with new and existing customers through proactive networking.-Boosting brand awareness through strategic marketing initiatives.-Crafting marketing materials for various platforms.-Collaborating with the marketing team, showcasing expertise in optimization, advertising, social media, direct marketing, and event planning.