As a Marketing Specialist at MUSICABINET, I embark on this exciting journey in August 2023, following the official launch of our company in Dubai in June 2023. Joining at this pivotal moment in our company's history provides me with a unique opportunity to contribute to its growth and success from the very outset.I am entrusted with the responsibility of spearheading our marketing efforts in the vibrant and competitive worldwide market with the headquarters located in Dubai. My primary focus is to establish and strengthen our brand presence, connect with our target audience, and drive the growth of MUSICABINET from this dynamic region.Key highlights of my experience in this role include:1. Integrated Marketing Campaigns: I am responsible for conceptualizing, developing, and executing integrated marketing campaigns that effectively communicate our brand's unique value proposition. 2. Data-Driven Decision-Making: Leveraging data-driven insights and market research, I continually refine our marketing strategies. 3. Digital Marketing Excellence: Managing our digital marketing initiatives is a core part of my role. Our online presence has grown substantially, leading to increased brand awareness and heightened customer interaction.4. Strategic Partnerships: I play a pivotal role in establishing and nurturing strategic partnerships within the music industry. Building and fostering these relationships are instrumental in our growth and market positioning.5. Performance Analytics: Tracking and analyzing key performance metrics are integral to my role. By continuously monitoring campaign effectiveness and assessing key performance indicators (KPIs), I provide valuable insights into our marketing efforts.In summary, my journey at MUSICABINET as a Marketing Specialist is both challenging and immensely rewarding. I take great pride in being part of this remarkable company's growth story and contributing to its ongoing success in the dynamic Dubai market.

As the advisor at MUSICABINET since August 2017, I've had the privilege of advising on the idea of this portal forming as a viable product to drive innovation and excellence in the world of music education. For over 6 years I was at the forefront of all of the major ideas coming into life at this project driving it closer to the beginning of its journey into the world. MUSICABINET has proven to be a viable and promising project pioneering that specializes in teaching individuals how to play a diverse range of musical instruments, including the guitar, keyboard, and saxophone. During my advisory time I have played a pivotal role in shaping the portal for its success. From optimizing our development process and testing hypothesis to expanding our curriculum, my focus has always been on fostering a dynamic and enriching environment for music enthusiasts of all levels.One of our most exciting developments has been the integration of cutting-edge AI training tools into our platform which we are undergoing right now. We believe in the power of technology to enhance musical learning, and we are proud to offer our students the opportunity to become even better musicians using these tools in the upcoming nearest future.It's been a remarkable journey, and I look forward to continuing empowering individuals to unlock their musical potential through the synergy of traditional education and cutting-edge technology all over the world.

Started a small agency serving local businesses and microcompanies offering them affordable marketing solutions and sales consultancy including sales team formation and project management. Participated in the performance marketing and sales improvement actions for the clients of the agency working directly with the top management and founders and owners of the clients' companies.

As the visionary behind BeSPATE, I co-founded this music-oriented startup right after graduating from college. BeSPATE was a spirited venture with a mission to unite musicians globally, fostering collaboration and tracking each other's musical development.At the forefront of the music industry, BeSPATE aimed to revolutionize how musicians connected and grew together. However, recognizing the ever-evolving landscape, we faced the reality that our vision was ahead of its time.After three impactful years, I made the strategic decision to gracefully conclude BeSPATE's journey. The decision to cease operations wasn't easy, but it allowed me to pivot towards a new focus—leveraging my expertise in marketing within the music industry.BeSPATE's legacy lives on in the lessons learned and the understanding that timing is as crucial as innovation. My transition from a startup CEO to a music industry marketing specialist underscores the importance of adapting to the ever-changing needs of the market.While BeSPATE may no longer be operational, my passion for connecting musicians and contributing to the vibrant music community remains unwavering. Today, I channel that passion into crafting strategic marketing initiatives that empower artists to thrive.

I have worked in an extremely fast-paced environment of digital communications, which included responsibilities such as:- Client Servicing- Digital Strategies- Media Strategies- Online/Offline Campaigns- Creative Brainstorming- Maintaining Client Relationships- Monitoring Progression of Campaigns/Strategies- Project management

- The film competed at Abu Dhabi Film Festival 2014 - I have written, produced, directed and edited a short documentary film, which seeks an answer to a very actual problem of why the history of the UAE is being forgotten. - I worked in a team of 7 people and have interviewed over 20 people in order to collect opinions, which would give an answer to a given question- The film is invited to compete at Sharjah International Film Festival 2015

As a COO at Hippflow I developed and led strategic international partnerships with business incubators, accelerators, co-working spaces, and other service providers delivering useful services for startup companies; reach out to investors for fundraising; lead and coordinate the process of branding of the company, and plan out marketing strategy.Hippflow allows users to systematize their business in a convenient timeline manner, which in turn better helps investors, incubators, and project managers communicate with one another. On Hippflow’s new platform users may keep investors updated in just one click or even create the perfect online pitch for their start up.

As PR manager for HippfLow I develop strategic partnerships with incubators, accelerators, and co-working spaces. My team and I have created a growing worldwide partnership network in more than 10 countries, which is currently expanding daily. I also make sure to attract users for our platform.

Developed the strategy of services marketing for the city of New York. Formed and lead a team of 5 people located in various remote locations around the world overseeing marketing development, marketing strategies, and local outreach.

- Worked as the Marketing Intern with the team of entrepreneurs and helped on product design, marketing and outreach strategies.- Helped to establish connections with potential partners and investors

• Compiled data for over 200 media representatives to access the AmCham Abu Dhabi newsletter • Developed and produced a 3 minute promotional video using Adobe Premiere Pro CC for the AmCham Abu Dhabi web-site highlighting AmCham's main goals and benefits it provides to its 500+ members • Designed brochures using Adobe InDesign CC for advertisement, reach-out, and company's promotion

• Assisted on production of short films and web-series • Performed video coverage of the events organized by the company attended by over 300 people • Edited footage produced by the company in Adobe Premiere to facilitate sponsorship for future events Director of Photography, Editor, Voice Mail independent film, NY, NY, USA June 2013 • Developed and designed scenes and light, created shotlist, and selected lenses in order to convey director’s guidance to create certain feelings of the film • Shot footage with a crew of 3 people and worked with 5 actors • Edited a 11-minute short film in collaboration with 1 person

• Produced, directed, and edited 5 short films with a crew of 3 people• Shot 6 short films working in a crew of 3 people• Developed and designed the lighting for the scenes of 6 short films in order to convey certain feelings

Qualified as a Finalist of the annual internship competition hosted by Rolling Stone Middle East

• Produced and Filmed documentary footage in collaboration with 1 person• Edited a 10 minutes short documentary, presented to the audience

- Created an hour-long show together with the cast of 15 people - Composed and played music for the show using guitar - Acted on the stage in front of 200+ people

Interned as a photographer, videographer and cataloger at NYU Abu Dhabi Athletics Department