Lead cross-functional teams in the development and enhancement of digital products and experiences. •Develop business cases, budgets, and select vendors for digital product projects.•Liaison between marketing and IT teams to define business needs. •Define product specifications, create user experience flows, user stories, acceptance criteria. •Develop and manage product roadmaps for mobile and web applications.•Coordinate and manage internal and external resources and ensure projects are implemented on time and within budget.•Collaborate with business partners for launch and post launch support.•Present new technology opportunities and digital experiences to executive leadership.

Responsible for delivering a streamlined, cohesive, and contemporary experience for new consultants. Responsibilities included starter kits, selling situation strategy, selling support material and digital tools.

Managed the portfolio of print and digital tools to help consultants promote and sell products. Responsible for the strategy to support selling and education of product portfolio, new product launches and ordering incentives.

Led product development projects in various product categories: skin care, flawless face, eye and cheek color, compacts, and application tools. Responsible for crafting the brand personality and positioning of new skin care product lines. Guided creative and advertising teams in execution of the brand personality vision in packaging and marketing materials.

Designed and managed global market research projects. Advised clients through definition of business problems, diagnosed information needs, and designed strategic research studies. Provided clients with actionable insights and recommendations to reach business objectives.