Manages innovative XR experiences and creative advertising projects using augmented reality (WebAR), digital out-of-home, and virtual reality for brands across various industries.Clients: Niantic, McDonalds, Pokemon, The Brand Father Agency (projects for their clients such as Museum Belvedere), Freiburg University, Ocean Outdoor

• Led a creative team for marketing and brand partnership campaigns (360º), aligning them with TWDC's global brand strategy and core content. • Collaborated with the ad-sales project team to identify potential partnerships, made strategic content-related decisions, and managed relationships between advertising / media agencies, clients and in-house teams. Oversaw briefings, idea presentations, negotiations, and project execution. • Ensured that creative strategies and project concepts are matched with client briefs and TWDC brand identity. • Coordinates and executes National Geographic Partners projects including TV commercial and desktop projects, TV sponsorship, Nat Geo documentary production, Nat Geo brand licensing, Nat Geo Channel projects, Nat Geo Live (event), Nat Geo Exhibitions (event), Nat Geo Expeditions (Global Travel Network), Nat Geo Magazines (Nat Geo-Nat Geo Kids-Nat Geo Travel) projects on Nat Geo's SM accounts and also Nat Geo Talent related cases. • Coordinates and executes Disney, FOXLIFE, FX & FOXCRIME, 24Kitchen and also FOX FTA Channel ad-sales projects including TV sponsorships, local productions, events with celebrities, outdoor & mag ads, digital contests with prestigious awards such as 21st Century FOX Studio visits & Emmy Awards attendance. • Collaborated with the Marketing team to support upcoming local content and global content localization through new marketing campaign strategies, ensuring alignment across departments. • Worked closely with brand managers and content teams, possessing in-depth knowledge of TWDC brand essence and strategy to create comprehensive 360 campaign strategies. Provided Marketing toolkits and relevant information as needed, ensuring creative alignment with brand identity during execution. • Coordinated relationships between global and local Marketing & Sales project teams, managed authorization processes, negotiations with third parties, budgets, technical details, and contracts.

• Responsible from creating Marketing and Sales (sponsorable) campaign ideas by using 360 cross media instruments and executing them with her team. • Leads ad-sales project creative team, follows their daily workflows, attends meetings with Marketing, Sales and client or agency in order to get brief and clarifies them for the team due to complex business structure so that the process will work safely.• Ensures that all activities align with the brand identity and strategy across all touchpoints. Leads a detail-oriented process and accordingly manage the team, in a high challenging environment where high-capacity projects for all local and global sectors are offered.• Attends inhouse and client or agency meetings in order to present the idea and supports selling the project. • Coordinates relationships between global and local Marketing & Sales project teams such as Nat Geo Society & Nat Geo talent teams, follows authorization process of the projects, runs negotiations with vendors, production houses also 3rd parties, media & advertising agencies, event companies, & celebrities, negotiates budgets and technical details to ensure that the project can be done.• Works closely with cross-functional inhouse teams i.e. Marketing, Programming, Digital, On-air, Finance and Legal teams to generate and implement the projects.• Reports sold & on-going projects to both inhouse and global teams.• Recruits team members, evaluates their performances, prepares mid-year and end-year performance summaries, ranks the individuals and takes actions depending on end-year peer review performances.• Builds the "team" culture that works collaboratively together for a common goal, and ensures people are passionate about what they do.• Gives assignments and sets objectives for them regarding company goals in order to support their personal development/career plans and ensures they get ready for future opportunities.

• Responsible for bringing out local and global project ideas both for Marketing and Ad-Sales (Advertising Sales) teams.• Ensures that the project will preserve both sponsor brands' and FNG's local and global image programs.• Makes sure that possesses deep knowledge about positioning of FNG brands and contents well to come up with new projects or sponsorships.• Prepares presentations for project proposals and case studies, present them to both advertisers and global/internal FNG teams.• Adapts global Marketing Toolkits for local sponsorships and new projects.• For 360º projects, works closely with the digital team which is responsible from digital media and social media projects, online contest, games & apps.• Maintains coordination between departments On-air & Off-air, Programming, Operations and Digital Media, Legal & Finance Teams for Ad- Sales projects (gives brief, follows creatives, revision, deadlines & execution).• Follows both internal and external (with FNG Global team & the client) approval procedures and makes sure that the approved project goes in the pre-determined manner.• Negotiates with third parties, production houses, producers and influencers in order to provide the budget of the project.• Organizes regular brainstorming meetings with internal teams, third parties and also new clients, obtains new campaign briefs to develop sector-specific and brand-specific sales offers.• Reports ongoing and upcoming projects, sold projects in monthly and annual basis, daily project schedule.

• Responsible for the development of new projects appropriate to the brand image, product specifications and target audience of the advertisers.• Manages the coordination of both local and global client or media planning agencies and HT’s sales team, at the same time with creative team,editorial team and printing house according to the project needs.• Elaborates and gives pricing of the given projects, including special applications on newspaper by following up the processes before and afterSales.• Develops sales campaigns, gives price of the campaign products, informs and lead the agencies and advertisers about them in order to generate revenue.• Develops and plans new additions, magazines, inserts and promotional proposals distributed with the newspaper.• Monitors and reports projects submitted to the advertisers and competing media data in monthly and annual basis.• Plans and coordinates corporate events as being sponsor owner.• Brings out different strategies according to the market research data for the potential advertisers.• Manages the coordination between Istanbul region and Ankara plus Izmir region branches of the company.Accounts: Mercedes, BMW, VW, Turkcell, Vodafone, Avea, Nokia, Diageo, Pernod Richard, Koç Group, Nestle, Eti, Ülker…

• Responsible for planning, implementation and control phases of all advertising campaigns and organization activities of the advertiser.• Manages relationships between advertiser and the creative team, brings new clients to the agency.• Presents annual media communication strategy and advertising budget, strategical approach and creative projects to the client.• Prepares media plan in consultation with the media agency according to the determined strategy.• Plans and executes all the ATL & BTL instruments that the campaign will include.• Manages the relationships between event, PR agencies, production houses, related suppliers to build up the corporate communications strategy according to the brand's needs.• Follows the purchasing processes and also post-delivery financial transactions.Accounts: Vodafone, Vakıfbank, TAV Airports, Novotel, IC Hotels, Kanaltürk, Bugün Newspaper, Star Newspaper…

Canon Hungaria Kereskedelmi KFT., 2004 XL 1S camera features training, Budapest – Hungary