Aydan Alboga Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

• Planned and executed marketing strategies, marketing plans, and marketing communications across all disciplines.
• Identified audience insight, built brand awareness and increased market share through effective guest experience and product development.
• Planned and managed the effective delivery of PR including corporate, event, crisis communications, CSR, and sponsorship projects.
• Directed digital marketing including content management, website, e-commerce (partnering with Biletix), social media, digital advertisement, e-mailings, and CRM.
• Maximized channel strategy to deliver the most cost-efficient route to market in line with overall sales and marketing strategy.
• Developed and managed relations with celebrities and their representatives for MADAME TUSSAUDS wax figures and social influencers for the cluster.

Istanbul, Turkey

Istanbul, Turkey

• Developed and executed marketing and communication strategies and plans that complemented the company's overall strategic direction / Prepared and executed marketing budgets and follow up ROI.
• Managed relations with PR, Ad, Media, Digital, CRM, and Event agencies / Planned and executed creative consumer campaigns and media plans for each event.
• Managed integrated marketing communication projects as well as execution of advertisement (artwork, strategy, mediums) and PR Events (press launches, press conferences, galas, and parties)
• Supported sponsorship strategy and relations with sponsors.

Istanbul, Turkey

• Prepared business plans, annual sales and marketing plans, and budgets.
• Developed and managed relationships with franchisees and franchise agreements.
• Managed relationships with suppliers and launched new product categories.
• Engaged in dialogues with master franchise candidates for the Middle East market.
• Managed the firm's own retail candy kiosk projects in CARREFOUR and TESCO Kipa hypermarkets.
• Prepared strategies and plans for online sales.

Istanbul, Turkey

• Managed and launched company's new tableware business including consumer, HORECA (hotel-restaurant and cafe) and promotion and incentive (B2B) divisions / Developed and executed annual sales and marketing plans.
• Managed retail shops' daily sales activities including sales campaigns, visual merchandising, customer satisfaction, etc.
• Developed and managed wholesale and key account network and wholesale campaigns
• Managed product portfolio; selecting, purchasing, pricing, profitability, importing, stocking.
• Trained sales team and key accounts regarding products, marketing strategies, and brand identities.
• Managed the marketing communication and execution of relations with PR, advertisement, event and direct marketing, and media agencies and related media.

Istanbul, Turkey

• Prepared and managed annual marketing plans and budgets.
• Coordinated product management from the design process to advertising.
• Managed the license process and marketing of licensed products (Barbie products).
• Coordinated all marketing communication activities and managed the relationship with advertisement and PR agencies and represented the company and the brand in the media.

Istanbul, Turkey

• Managed brand positioning, pricing, distribution, communication
• Played active role for preparation of marketing & sales plans.
• Coordinated product management; collection preparation, packaging development, pricing
• Prepared marketing materials -product stands for point of sales, catalogs, brochures, web site, posters, photo blocks, company’s film.
• Managed promotion and sales campaigns.
• Executed the relationship with advertisement agencies, media and PR companies

Istanbul, Turkey

• Followed the relationship with public institutions (Ministry of Foreign Affairs, Turkish Embassies, Commercial Affairs, etc.)
• Searched alternative fair markets and events for Turkish exporters and preparing the reports
• Prepared all marketing activities and documents including PR, advertisement and events
• Organized Turkish national participation in international fairs.
• Followed procedures and documents of the State support for fair exhibitors.
• Managed transportation, customs and insurance of exhibition goods and travels of fair participants

Master'S Degree, Political Science And International Relations

Bachelor'S Degree, Political Science And International Relations