As an co founder of Viral Content Now, I lead an agency dedicated to creating and distributing viral content across all platforms. Our team of expert videographers, social media strategists, and graphic designers work together to execute targeted campaigns for high-profile clients including the Toronto Blue Jays, Billionaire Boys Club, KFC, Ciroc, Mary Browns, and more.

I founded and currently run a popular music page (@lapisdivision) with an active following of over 11.6k. I oversee a team of three in preparing promotional materials for multiple social media outlets within the music and fashion industry.

Developed and implemented tailored social media strategies to amplify brand presence and drive growth.Created compelling content and managed day-to-day activities across multiple platforms.Analyzed performance metrics, identified trends, and optimized campaigns for maximum impact.Collaborated cross-functionally to align social media efforts with overall business objectives.Cultivated online communities, driving engagement and brand advocacy.Executed paid social media campaigns to generate traffic, leads, and conversions.

Served as the dedicated Community Manager for over four high-profile clients, orchestrating seamless community moderation across various social platforms. Cultivated robust relationships with influencers, meticulously crafting engaging copy for every social media post. Actively engaged with key stakeholders to ensure alignment with strategic objectives, fostering a dynamic and vibrant online community. In addition to these responsibilities, implemented innovative strategies to enhance community engagement and elevate brand presence, consistently exceeding performance metrics and contributing to the overall success of the clients' social media initiatives.

As the Social Media Strategist at Insert Marketing, I led the social media strategy for over 20 accounts, ensuring consistent growth and alignment with relevant initiatives. Collaborating closely with a team of five, I ensured that each account maintained a polished appearance and adhered to brand standards, resulting in impactful online presences for our clients.Key Responsibilities:Developed and executed tailored social media strategies for a diverse portfolio of 20+ client accounts.Implemented growth-focused initiatives to expand audience reach and engagement across platforms.Coordinated with a team of five to ensure consistent brand representation and high-quality content delivery.Monitored industry trends and platform updates to adapt strategies and maximize results.Conducted regular performance analysis and optimization to drive continuous improvement.Experience:Crafted and executed comprehensive social media strategies to meet client objectives and drive results.Collaborated cross-functionally with internal teams to align social media efforts with broader marketing initiatives.Oversaw content creation, scheduling, and community management to maintain active and engaging social media presences.Utilized analytics tools to track performance metrics and provide actionable insights for optimization.Provided guidance and support to team members to ensure consistent execution and alignment with client expectations.

The Boost Collective is a music talent agency, representing artists across the Greater Toronto area. As head writer. I am responsible for constructing articles aimed at our target audience and utilizing SEO software (surfer) to optimize search result placement.

I managed social media for the studio, including content curation and promotion through various socials. I also oversaw media outreach: I was responsible for contacting news outlets, journalists, and influencers regarding newsworthy stories and promotions.Social Media Marketing: Facebook marketing, Instagram marketing, Website design, SEO optimization using programs like SURFER. Artist Promotion: Responsible for writing artist profiles for artists coming in and out of the studio, Influencer marketing through TikTok, Instagram, and Spotify playlisters.

Management of social media platforms and publicity strategizing. Similarly, create SEO friendly blog posts and google ads.

Worked with a team of students to build content strategies aimed at maximizing engagement for Uptown Thrift, a boutique retail outlet run by Argus. Utilized social media scheduling, content creation, and communication methods

I did my co-op placement at Studio A, where I l learned to master and produce audio. I was also responsible for equipment setup for music recording.