CUBIC is a provider of modular visual display systems for commercial spaces. CUBIC systems offer shopfitters, architects and interior designers a premium and innovative range of modular store fixture components for retail display merchandising, exhibitions and commercial environments.• Headed company from inception and led international expansion.• Created the headquarters with an exclusive manufacturing facility in addition to a larger network of suppliers in China. • Implemented the business model and led the expansion of the sales network.• Planned, created and negotiated terms of various contracts.• Successfully defended intellectual property challenges by competitors.• Oversaw the development of the brand, corporate identity, website, support tools and online store.• Collaborated with some of the worlds most famous architectural firms on multiple award winning projects.• Worked with many high profile clients such as: Starbucks Coffee company, Target USA, Vauxhall (General Motors UK), Samsonite, C&A Germany, Telstra, Mattel, Tumi,...

IGC DOREL (formerly IGC) is one of Australia’s leading suppliers of Nursery and Child Safety products in Australia. IGC’s brands, built on innovation and design, have been providing trusted solutions for Australian families for more than three decades.• Created and led the Product Development department.• Conceptualized and launched multiple products. Quadrupled the product assortment within 3 years.• Approached design from a modular system point-of-view• Managed existing relationships with design consulting firms.• Implemented the plan of bringing more capabilities in-house.• Oversaw transfer of concepts to tool makers and manufacturers in China.• Attended international trade fairs and assisted the company in signing joint venture product development deals. • Managed the company’s IP portfolio and registration of new applications.

DETEKT is a world leading Product Design Company based in Asia. DETEKT designs, engineers, prototypes, and manufactures products for a wide range of industries.• Developed product design concepts, attended meetings with clients and presented design proposals.• Offered technical advice to other creatives on manufacturing possibilities and challenges.• Created presentation boards using freehand sketches and renderings as well as CAD-generated renderings.• Responsible for creation of technical drawings.• Gained great experience in and learned the value of teamwork.