Ayelet Ben Dror-Brison Email & Phone Number

Center District, Israel

Position:Senior Director of OTC and Consumer Goods (FMCG) at Padagis Israel Responsibilities:- Oversee the Profit & Loss (P&L) of the department, including Sales, Gross Margin (GM), and Operating Income (OI)- Part of the international senior management team to align strategies and goals- Develop and implement business plans to drive growth and profitability- Lead cross-functional teams to ensure operational efficiency and effectiveness- Manage a team of professionals, providing leadership, mentorship, and performance evaluations- Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI Achievements:- Spearheaded initiatives that resulted in an 89% sales growth from 2015 to 2023- Enhanced market presence and expanded product lines to meet consumer demand- Managed a team that tripled the sales of a leading dermo-cosmetic brand in 3 yearsCompany Background:-Padagis Israel, formerly part of Perrigo until 2020, specializes in OTC and consumer goods

Position: Director of OTC and Consumer goods department at Perrigo (now Padagis)Responsibilities: - Oversee the Profit & Loss (P&L) of the OTC and Consumer Goods unit, focusing on Sales, Gross Margin (GM), and Operating Income (OI) - Led a dynamic team of five product managers in branded OTC products, private labels, consumer goods, and dermo-cosmetics - Collaborate as a vital member of the PDI management team to align strategies and goals - Manage relationships with international and local suppliers, including Blistex, Pierre-Fabre, Aspen-OTC, and Urgo - Oversee negotiations, contracts, marketing planning, implementation, and reporting - Initiate and lead the transition to digital and e-commerce activities - Manage outsourcing agencies for advertising, public relations, digital marketing, and market measurement analytics - Explore new business areas and products, significantly expanding the unit’s responsibilities and market footprint Achievements: - Positioned PDI as a top-four leader in the Israeli OTC market - Tripled the sales of a leading dermo-cosmetic brand in 3 years

- Position: Product Manager at PerrigoResponsibilities: - Manage several leading OTC brands, including Agisten, Exidol, Cartia, and Inotyol - Maintain market leadership positions through strategic marketing planning and execution - Adhere to budget goals while implementing marketing strategies - Collaborate closely with medical representatives and the sales force to ensure goal alignment and effective market penetration - Coordinate with advertising, PR, digital marketing, and market research firms to craft and implement comprehensive marketing strategies - Manage key relationships with industry thought leaders (KOLs) to enhance brand visibility and influenceAchievements: - Won the Perrigo Excellence Award for creating the "Migraine Diary" web application, demonstrating commitment to innovation and excellence in product management

Position: Led the Products Department within the Marketing Division at YES, Israel's leading satellite TV providerResponsibilities: - Reported directly to the VP of Marketing and collaborated closely with the CEO and company management - Oversaw the marketing team, managed annual plans and budgeting - Spearheaded both Above the Line (ATL) and Below the Line (BTL) marketing activities - Managed a substantial marketing budget of approximately USD 5 million - Focused on optimizing the Average Revenue Per User (ARPU) derived from the company's products - Developed strategic pricing, customer plans, and unique customer offerings to enhance market position and customer satisfaction - Led significant company-wide initiatives, notably the YES-Video On Demand (VOD) project - Defined future product strategies and outlined marketing technical requirementsAchievements: - Successfully built the ground for YES-Video On Demand (VOD) project to enhance customer engagement and satisfaction - Improved ARPU through strategic pricing and customer plans - Effectively managed a marketing budget of approximately USD 5 million, ensuring optimal resource allocation - Strengthened relationships with key stakeholders and industry partners

Position: Marketing Director at Comverse's Mobile Data DivisionResponsibilities: - Specialized in international B2B marketing within the telecom market - Engaged with leading Tier 1 mobile operators such as Verizon Wireless, T-Mobile US, and Vodafone Italy - Oversaw marketing strategies, sales support, and Marcom (Marketing Communications) activities on a global scale - Represented Comverse at various international conventions and analyst briefings - Delivered presentations to customers and stakeholders, articulating Comverse's value propositions and technology innovations - Acted as the company's public face in forums, enhancing brand visibility and credibility - Drove cross-company strategic processes to enhance Comverse's position in the competitive telecom market - Aligned marketing strategies with broader business objectives to maximize market reach and impactAchievements: - Successfully represented Comverse at international conventions and analyst briefings - Enhanced Comverse's market position through strategic marketing initiatives - Strengthened relationships with leading Tier 1 mobile operators

Position: Marketing Manager at Pelephone, a leading mobile phone carrier in IsraelResponsibilities: - Responsible for strategic planning and marketing management of the company's Value-Added Services (VAS) and Content - Developed and implemented pricing methodologies and innovative price plans tailored to meet customer needs and market trends - Managed the VAS & Content marketing budget - Oversaw high-volume mass-media advertising campaigns, Below the Line (BTL) marketing, and public relations initiatives - Collaborated with top advertising and PR agencies to elevate the brand's market presence and customer engagement-Achievements: - Initiated a unique cellular platform designed for personalized 1-to-1 marketing activities, promoting new products and services, increasing market penetration, enhancing customer loyalty, and boosting Average Revenue Per User (ARPU) - Led a successful campaign that repositioned Pelephone as a sports-oriented operator, recognized with the "Campaign of the Year 2005" award at the Israeli Globes Awards Competition

Position**: Product Manager at GlaxoSmithKlineResponsibilities: - Spearheaded the launch of Avandia, an innovative diabetes drug - Developed strategic marketing plans for the product launch - Led promotional activities and oversaw advertising campaigns - Managed and mentored two medical representative teams - Set sales targets and monitored performanceAchievements: - Contributed to Avandia’s successful market introduction and growth

Position: Marketing Manager at Pharmacia & UpjohnResponsibilities: - Responsible for launching new products from Pharmacia & Upjohn - Developed and executed strategic marketing plans to ensure successful market introduction and growth - Led a team of five medical representatives, focusing on their training and professional development - Established clear sales guidelines and goals - Closely monitored activities and results to ensure alignment with overall business objectivesAchievements: - Successfully launched new products, contributing to market growth - Enhanced the professional development of the medical representative team

Master Of Business Administration - Mba, Marketing & Consumer Behavior

B.Pharm, Pharmacy, Magna Cum Laude

Activities and Societies: Vice President of the Medicin Student Association