I am Ayelet Ben-Dror Brison, a strategy and marketing executive with a diverse career in healthcare, high-tech, telecommunications, OTC, and consumer goods. I excel at blending traditional and digital marketing, leading teams through transitions to digital and e-commerce platforms. I am passionate about implementing AI tools in my work to drive innovation and efficiency. With an MBA in Marketing & Consumer Behavior and a B.Pharm (Magna Cum Laude) from The Hebrew University in Jerusalem, I integrate scientific insights with innovative marketing strategies to drive growth and foster innovation.My core competencies include strategy, marketing management, product management, and direct and cross-functional leadership. I have a proven track record of launching new products, steering complex projects, and delivering results in formal and matrix organizational structures. At Padagis, I leverage my marketing expertise and understanding of OTC products to generate value for the company and its customers.I am passionate about people, mentoring, and team development. Recently, I completed a course to become a tour guide for groups abroad. Additionally, I am a curious traveler, always eager to explore new cultures and experiences.