Hey there! Starting from almost a clear blank page, I had the exciting challenge of building iKOMG and all of our brands from scratch. It’s been a journey of creativity, strategy, and a bit of coffee-fueled late nights, but seeing our vision come to life has been incredibly rewarding.Crafted the entire marketing universe for our company and products, making sure we stand out in the crowded media landscape.Played the chief architect in our brand strategy, making our brand resonate with customers and stand the test of time.Organized a bunch of cool events like parties, webinars and conferences, and got us involved in thought leadership that really put our name out there.Kept our strategy flexible, always with an ear to the ground to adapt to the ever-changing market and consumer trends.Armed our sales team with everything they needed to go out there and shine, making our products the heroes of their stories.Steered our digital journey, making sure our digital and social media presence was not just seen but felt.Skills I am bringing to the party:A knack for Performance Marketing, Business Insights, Marketing Management, and Brand Management.A wizard in SEO, Digital Marketing, Social Media Marketing, and B2B Marketing.Passionate about Content Creation, Strategic Thinking, and crafting killer Marketing Campaigns.And, of course, my Writing and Communication skills, ensuring our message is always clear, engaging, and spot-on.

Jumping into the world of PerfAction, I had the amazing opportunity to steer the marketing ship, crafting and executing strategic plans that really made waves. Here’s a snapshot of the adventure:Spearheaded our marketing voyage, from sketching out big-picture strategies to the nitty-gritty of content creation and education programs. It was all about bringing our vision to life in the most engaging way possible.Managed the whole marketing ensemble, juggling everything from our digital presence on social platforms and email campaigns to marcom and events. It was like conducting an orchestra, where every note had to be perfect.Championed content and lead generation, turning every platform we touched into a stage to showcase our innovation and expertise. Whether it was online or offline, we made sure our voice was heard loud and clear.Collaborated with the stars of our field, working closely with Key Opinion Leaders (KOLs) and our distributor teams to ensure our message resonated consistently across all customer interactions. It was about making sure we all sang from the same song sheet.Took the lead on exhibition participation, from planning and setting up our booth to creating buzz with marketing materials and media advertising. Each event was a chance to tell our story, and we made every moment count.In this role, creativity met strategy head-on, allowing us to craft campaigns and experiences that not only spoke to our audience but also set the stage for meaningful connections and growth. It’s been a journey of passion, innovation, and teamwork, one where every challenge was an opportunity to excel.

Clinical training creation and delivery worldwide for distributors, sales and training teams, dermatologists, plastic surgeons and medical aesthetic clinic owners.Writing training presentations and materials, creation and editing of marketing materials.Business development - distributors search and support for new distributors worldwide, Expo’s participationincluding creation and delivery of marketing materials, communication with exhibition staff, follow up management.

At IBR, I led the marketing charge, seamlessly integrating digital and traditional platforms to showcase our brand. I was pivotal in orchestrating exhibition booths, ensuring our presence was both impactful and memorable. My role stretched into product management, where I steered our offerings from inception through sales, and played a key role in linking R&D with marketing, leveraging clinical trial insights for strategic narratives.I brought a touch of rebranding to IBR, introducing a fresh identity and spearheading the development of a new, engaging website that truly reflected our brand's vision. Providing technical training and support, I empowered our distributors and customers, while my efforts in business development expanded our reach both in Israel and internationally. This dynamic year at IBR was marked by innovation, strategy, and a renewed brand presence.

Websites content editing and promotion on google search, facebook and linkedIn.Working with On-Macabim: pre/post-sale training and clinical support for Israeli customers (beauticians, dermatologists, aesthetic clinics staff), marketing and training aids support and participation in trades and conferences. Working as a freelance clinical training and marketing consultant with Radiancy-Photomedex: o Sales training and competition landscape review for sales and application team. o Clinical training and guidance for company sales and clinical application team, company distributors and end-customers. o Design and management of in-house clinical trials and application evaluations. o Cosmetics and devices combination clinical trial planning, design, forms preparation, management and results summary. Consult on how to proceed.

Fresh out of college with my B.Sc. degree, I stepped into the role of Application Specialist and Sales Support Manager, a journey that whisked me around the world. From Canada to Spain, Israel, and Switzerland, I led clinical training for a vibrant mix of sales teams, physicians, and beauty experts, collaborating with global brands like DermaSpark, Abidis, and On Macabim.My tasks spanned creating engaging training tools—presentations, videos, quick guides—to fostering long-lasting relationships with Key Opinion Leaders (KOLs) and customers globally. I dived into marketing communications, crafting materials that spoke to our audience, and managed in-house clinical trials to ensure our strategies were data-driven.Supporting our sales teams and distributors, I played a key role in business development, scouting for new distributors and ensuring they had the clinical knowledge to succeed. Expos were a special part of my job, where I combined creativity with strategic planning, making our presence known through impactful materials and meaningful conversations.This early career chapter was a foundational journey of growth, learning, and making connections across the globe.