Mike Ayers Email & Phone Number

Hamilton, ON, CA

Hamilton, Ontario, Canada

Working with McMaster’s Faculty of Health Sciences communications team, I oversee internal and external communications within key departments to enhance the Faculty’s profile at local, national, and global levels – enhancing the Faculty’s reputation for excellence in education, research, and patient care.

Hamilton, Ontario, Canada

• I expertly craft and manage conversion-based digital advertising campaigns to diversely targeted healthcare audiences on Meta, Google, and Microsoft Ads pay-per-click platforms.The Division of eLearning Innovation (or.
• Modernized departmental marketing practices into conversion-based digital advertising. Providing greater outcomes and better return on investment on ad spend.
• Instituted and supervised internship program within the department in partnership with Mohawk College Public Relations Post-Graduate Program, allowing students to complete required work placements.
• Pioneered, directed, and produced monthly live-streamed online events with medical experts, reaching approximately 30,000+ unique users for both live and archived event recordings.
• Secured government grants, and others to grow and continue departmental projects while working collaboratively with the Research and Business Development teams.

Hamilton, Ontario, Canada

As a self-employed consultant, I work collaboratively with select clients to provide digital marketing and web analytics solutions. This includes traditional digital marketing across Meta, Google, and Microsoft advertising platforms. Recently I have specialized in conversion-based advertising and goal-based analytics.

Hamilton / Toronto

• Starting as an academic quiz gameshow for Canadian high school students in 1961, Reach For The Top was once broadcast nationally via the CBC. Adapting to modern audiences, the in-person regional and national.
• Crafted automated email campaign and contest to engage Reach “alumni” to improve audience engagement.
• Assisted Director in development and management of daily call sheets for 200+ high school students, teachers, and production staff.
• Supervised and managed the timeline and evening schedule for the yearly Gala Dinner for contestants at the Ontario Finals held at the University of Toronto.

Hamilton, Ontario, Canada

• A collaborative agency within Mohawk College that brings communications, public relations, marketing, and advertising students together to work with local not-for-profit organizations. Students work collaboratively.
• Originated and coordinated ‘Movie Nights’ for Opening Hearts, a local Hamilton charity aimed to support families of children with developmental disabilities.
• Hosted and organized charity event arts and talent show for Wellwood, a local Hamilton charity and cancer support initiative partnered with Hamilton Health Sciences. Achieved donations of $5,000+.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), Sociology

Activities and Societies: Phi Delta Theta, ALS Society

Diploma, Business Administration - Marketing

Studied business in a Canadian context, including finance, personnel, marketing, operations, and general management. Built a solid.

Post-Graduate Certificate, Public Relations

Formulated public relations strategies and execute tactics in corporate and not-for-profit communications. Explored media relations.