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Jeff Ayers is a Revenue Operations Professional at Sentry (sentry.io). He possess expertise in copy editing, news writing, social media, communication, press releases and 40 more skills. Colleagues describe him as "Jeff is one of the smartest, most talented technical revenue operations experts I have ever worked with. He can solve any problem, while tactfully communicating to those he’s next to. I find it an absolute blessing to have worked with him twice, and attribute much of my operational success to his ability to both devise strategy and execute. I know at least three senior leadership examples, including myself, of those who have seen success with him and offered him new roles in companies they’ve moved on to. Within the concept of “extreme ownership,” Jeff has taught me something new every month in every place I’ve had the pleasure of working with him at. Don’t make the mistake of not hiring him." and "Jeff's natural analytical mindset is a crucial add to any team. Seeing between the lines and asking the questions nobody seemed to think of made our work together far more elegant than it could have been otherwise (and saved many hours of headaches!). Of course, if you don't mention his great sense of humor, it'd be like spelling his name without all the letters. Cloaked through the humor, though, is a deep sense of duty and loyalty which underscores Jeff's value to a team."
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Marketing Operations And Analytics LeadSentry (Sentry.Io) Aug 2023 - PresentSan Francisco, California, Us- Managed the marketing technology stack including Marketo, Looker, Clearbit, Zoom Events, our ETL from BigQuery- Built lead scoring and marketing attribution model to measure demand generation impact- Partnered with data engineering to re-build our data architecture in Marketo and enable the broader marketing team to leverage product data more effectively- Oversaw the migration of our Codecov Marketo instance into the main Sentry instance- Partnered with Sales Operations to shift to Account/Contact-based system in Salesforce. -
Senior Manager, Revenue OperationsKlara Nov 2021 - Jun 2023New York, Us- Founded the Revenue Operations team at Klara - serving Sales, Marketing and Customer Success - reporting to our Co-Founder and CEO- Scaled GTM processes (i.e lead flow, selling motion, customer support) as we grew ARR by 3X and were acquired by Modernizing Medicine- Partnered with our Co-Founders, VP of Sales, VP of Success and Sr. Director of Marketing to report on KPIs, deliver data-driven insights and implement strategic initiatives- Built the 2023 Operating Plan and Revenue Model for Sales and Marketing by reviewing past company performance and collaborating with GTM leaders to understand where we can improve future results- Led engagement with consulting agency to integrate and improve Klara's sales process post-acquisition by Modernizing Medicine- Partnered with the executive teams at Klara and Modernizing Medicine to plan and execute the integration of our Go-to-Market teams post acquisition- Oversaw the GTM technology stack, including Salesforce, Hubspot, Outreach, Chilipiper, Gong, ZoomInfo and Looker.- Managed comp plans and commissions for 40+ Sales and Customer Success team members- Managed two direct reports, setting strategy and prioritizing work for the team. Conduct semi-annual performance reviews, establish career paths and provide training. -
Marketing Operations ManagerKlara Oct 2020 - Nov 2021New York, Us- Managed Marketing tech stack for Klara (Hubspot, Chilipiper, Outreach, Looker, etc)- Built version-1 of our Outbound SDR motion, working with our two founding SDRs. Team now sits at 20+ SDRs and is large contributor to Klara ARR- Built version-1 of our Marketing attribution model, iterating and expanding from a single channel (paid ads) to multiple lead channels including events, webinars, paid search, social, content syndication and more.
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Marketing Operations ManagerDatto, Inc. Aug 2019 - Sep 2020Norwalk, Connecticut, Us- Manage our Marketo instance, creating and maintaining program templates, executing integrations and optimizing processes- Strategize with stakeholders (Demand Gen, Business Development, etc) to build operational processes that meet their needs.- Manage a Marketing Operations Associate, providing feedback on their work and building a career development plan.- Review our Martech stack to identify areas of need, then research and onboard new tools accordingly. -
Email Marketing ManagerDatto, Inc. Sep 2017 - Aug 2019Norwalk, Connecticut, Us- Managed global email programs using Marketo for North America, EMEA and APAC, to drive qualified leads to sales through webinar and event recruitment, content promotion and automated nurtures.- Developed processes for taking inbound requests from key stakeholders (Business Development, Product, Customer Success).- Created automated reports using Bizible to tie email campaigns to sales pipeline and closed-won revenue. - Track database health to protect delivery rates and ensure we’re marketing to engaged leads.
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Email Marketing ManagerBoston Globe Media Jan 2016 - Sep 2017Boston, Ma, Us- Manage all subscriber acquisition efforts through email. Grew digital subscription conversions through email by more than 47% vs. the year prior.- Established multiple automated email campaigns to drive user engagement with BostonGlobe.com and increase subscription rates.- Built several automated newsletter products for BostonGlobe.com (i.e. Sports Headlines, This Week in Politics,Business Headlines) to attract new leads for acquisition campaigns.- Leveraged our customer profile software to build targeted lists for newsletter promotion, content distribution and digital acquisition. -
Technical Marketing StudentStartup Institute Oct 2015 - Dec 2015Boston, Ma, Us- Startup Institute is an 8 week, 60 – 80 hours per week immersive training program for working in high-growth startups.- Participated in a mix of classroom style learning and on-site partner projects with Boston startups.- Wrote content for a local digital marketing agency on a freelance basis while participating in Startup Institute. -
Content Marketing ManagerSilverman Mcgovern Staffing And Recruiting Sep 2014 - Oct 2015Providence, Rhode Island, Us- Developed an inbound marketing plan to build a pipeline of qualified candidates for positions with our clients.- Established company blog and editorial calendar, regularly updating both to ensure consistent production of engaging blog posts, info-graphics, eBooks and more. - Created landing pages, opt-in popups and opt-in sidebars using LeadPages to increase conversion rates and grow the Silverman McGovern mailing list.- Designed HTML emails, set up RSS-driven campaigns and built segmented lists in MailChimp to deliver job alerts tailored to the professional background of candidates.- Managed email marketing campaigns (job alerts and blog updates) that average a 38.7% open rate and an 7.5% click-through rate, both well above the industry average. - Implemented SEO strategies which increased organic search traffic by 30%, increased total pageviews by 87% and lowered the site-wide bounce rate by 9% in the first 6 months. - Responsible for front-end applicant generation, including writing and executing job postings, contacting passive job seekers and building relationships with candidates. - Implemented a system to track applicant generation which allowed Silverman McGovern to identify the best sources for qualified candidates. -
National RecruiterGrassroots Campaigns Feb 2014 - Jun 2014Us- Created original ads, both text and visual, to draw talent for Assistant Director positions nationwide. - Budgeted, conceived and executed weekly ad plans to draw 300+ applicants a week for nationwide leadership positions. - Conducted 600+ phone interviews, building relationships with talented applicants and recommending them for positions within Grassroots Campaigns. -
Ost Site CoordinatorYmca Aug 2013 - Nov 2013Chicago, Il, UsDesigned and implemented an after-school curriculum for elementary age children intended to boost academic performance and instill positive character traits. -
Writing Center TutorUniversity Of Vermont Sep 2012 - May 2013Burlington, Vermont, UsProvided developing writers with strategies for brainstorming, composing and revising texts. Engaged experienced writers in conversations about their work in order to strengthen their skills. Helped English Language Learners (ELL) adapt to writing not only in a new language, but within a new culture. -
Press InternOffice Of U.S. Senator Bernard Sanders May 2012 - Aug 2012Assisted the Senior Press Advisor for U.S. Senator Bernie Sanders (I - VT) with press inquiries, newsletters and investigative reporting. I also conducted research for legislative aides and helped constituent advocates field questions from Vermonters in need.
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Managing EditorVermont Cynic (Newspaper) Jan 2011 - Jan 2012Managed a staff of 40+ students in the production of UVM's award-winning student newspaper. Conceived and assigned original stories and weekly staples to improve content and attract readers. Reviewed layout, photos and written pieces to ensure quality. We were recognized by the Associated Collegiate Press in October 2011 with a Pacemaker Award for "general excellence and outstanding achievement by a college newspaper."
Jeff Ayers Skills
Jeff Ayers Education Details
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University Of VermontEnglish Language And Literature -
Seekonk High School
Frequently Asked Questions about Jeff Ayers
What company does Jeff Ayers work for?
Jeff Ayers works for Sentry (Sentry.io)
What is Jeff Ayers's role at the current company?
Jeff Ayers's current role is Revenue Operations Professional.
What is Jeff Ayers's email address?
Jeff Ayers's email address is ja****@****tto.com
What is Jeff Ayers's direct phone number?
Jeff Ayers's direct phone number is +150824*****
What schools did Jeff Ayers attend?
Jeff Ayers attended University Of Vermont, Seekonk High School.
What are some of Jeff Ayers's interests?
Jeff Ayers has interest in Social Services, Children, Economic Empowerment, Politics, Environment, Education, Poverty Alleviation, Human Rights.
What skills is Jeff Ayers known for?
Jeff Ayers has skills like Copy Editing, News Writing, Social Media, Communication, Press Releases, Writing, Teaching Writing, Editing, Online Research, Microsoft Office, Indesign, Public Speaking.
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